Journal of Direct, Data and Digital Marketing Practice
The Journal of Direct, Data and Digital Marketing Practice is the quarterly international journal of the IDM, published by Palgrave Macmillan.
Charting marketing’s continuing evolution
The journal's aim is "to provide an indispensable resource for senior marketing managers seeking awareness of new marketing concepts, strategies and applications from around the world".
Journal of Direct, Data and Digital Marketing Practice clarifies and defines the new marketing terms. Through specially commissioned papers and research, the journal will help you understand the important trends in today's marketing practice. It predicts the marketing environment of tomorrow and shows how the latest technologies can be successfully introduced to marketing practice. There are book reviews as well as regular analyses and surveys of the marketplace.
The best information—for the least effort
Our researchers scour the world’s marketing publications for the very best articles and papers. Those that offer new insights are abstracted (up to 40 each issue) for your quick and easy perusal.
The journal is published each quarter. Free to members, it is available by subscription to non-members or on a pay-as-you-go basis through this website. (You'll need Adobe Acrobat Reader to download the online articles.)