The 10 most significant Journal articles (2000-2010)

Journal of Direct, Data and Digital Marketing Practice

Dave Chaffey has drawn on a decade of Journal articles to chart how the dynamics and character of marketing have evolved during the last ten years. All the articles referenced are available here in one PDF, for ease of access. Free to members. £29.95 to non-members (saving over £70.00). Please note that this file may take a few moments to download.


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1.  At 22:23:28 on 06 October 2011, Daniela Florea, Geo Strategies Ltd wrote:

I have read the articles prior to my exams (in DDM), have found them extremely useful and would like to re-fresh my memory.

Thank you. DF

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01 Oct 2009 Adobe Acrobat
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