Journal of Direct, Data and Digital Marketing Practice: Abstracts
Each quarter, the IDM reviews publications from around the world to provide you with a succinct summary of the most significant articles, papers and reports. This unique abstracts collection saves you the task of searching hundreds of titles to locate the reading of greatest interest to you.
We scour the world's marketing publications to bring you summaries of the articles making an important contribution to the body of direct, data and digital marketing knowledge.
By abstracting the very best that we find, we do not seek to replace source publications, but aim to draw these to your attention in a succinct and easily absorbed format. Each abstracts chapter in Journal of Direct, Data and Digital Marketing Practice reviews some 20 articles.
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£19.50Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4
[27 Apr 2012] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Mad Man of Havas just wants to be Mr Nice Guy; The social media faces of major global financial service brands; Suboptimal segmentation: Assessing the use of demographics in financial services marketing; Editorial; The agony and the ecstasy of CRM in a smart grid world; The death of personal service: Why retailers make consumers responsible for their own customer experience; Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling; Is SCRM really a good social media strategy?; Corporate blogs and internet marketing — Using consumer knowledge and emotion as strategic variables to develop customer engagement; The possible impact of university corruption on customers’ ethical standards. (7 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3
[01 Jan 2012] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Cloud technology: A new way of working with IT; A bright light for business; How global laws protect your data; Find your way through the terms of the cloud; Is the game up for hackers?; Best of British; How marketers need to raise their game; We’re all marketers now; Why good companies create bad regulatory strategies; Why are some modes of acquisition more profitable? A study of the credit card industry; An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry; Customer loyalty isn’t enough; Grow your share of wallet; The sustainable economy; Lean knowledge work; Why your IT project may be riskier than you think; What motivates consumers to teleshopping? The impact of TV personality and audience interaction; Segmenting the energy market: Problems and successes; Exploring social media user segmentation and online brand profiles; Healthy brands: Establishing brand credibility, commitment and connection among consumers; Perceived health benefits and food purchasing decisions; Publishing replications in marketing; Cause-brand alliances: Less familiar brands with familiar causes; How new internet standards will finally deliver a mobile revolution. (15 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 2
[01 Oct 2011] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: What price loyalty? A fresh look at loyalty programs in the credit card industry; Consumer loyalty on the grocery product market: An empirical application of Dick and Basu’s framework; The role of brand experience and affective commitment in determining brand loyalty; Products die but brands can live forever; Social media in branding: Fulfilling a need; Achieving critical mass in social networks; What’s your social media strategy?; Influence of perceptual metrics on customer profitability: The mediating effect of behavioural metrics; The contextual relevance effect on financial advertising; How web 2.0 pays off: The growth dividend enjoyed by networked enterprises; Seven steps to better brainstorming; In-memory analytics — Strategies for real-time CRM; The varying influence of spokesperson’s accent in communication effectiveness: A comparative study in two different regions of Mexico; Role of demographics, social connectedness and prior internet experience in adoption of online shopping: Applications for direct marketing; Competing against free; Segmenting the online consumer market; Waiting for ‘Vodot’: Why video on demand won’t happen; Effects of social and temporal distance on consumers’ responses to peer recommendations; Crack the code to open up new communication lines; Life skills take career path on upward curve. (14 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 1
[01 Jul 2011] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: The make-buy decision in marketing financial services for poverty alleviation; Banking the poor: The role of mobiles; Building blocks of better performance; Recovering from information overload; Rethinking knowledge work: A strategic approach; The mediating effects of first call resolution on call centers’ performance; Social CRM as a business strategy; Community relationship management and social media; When every customer is a new customer; Effects of corporate social responsibility on brand value; New world order of global brands; Does internal brand management really drive brand commitment in shared-service call centers?; Capitalism for the long term; A step-by-step guide to smart business experiments; 2030: A loyalty odyssey; The grey awakening: A South African perspective; Advertising bans and the substitutability of online and offline Advertising; Answering the unasked question: Response substitution in consumer surveys; Yahoo! The comeback kid?; Back to basics; The web’s €100 billion surplus. (14 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 12 No. 4
[11 May 2011] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Creating shared value (CSV); Critical vision in a challenged world; Creating value in the age of distributed capitalism; Thinking beyond the public company; How the financial sector can rebuild consumer trust; Clouds, big data and smart assets: Ten tech-enabled business trends to watch; Digital marketing’s new vocabulary; Problems with partial solutions in contact centres; Who is to blame for rushed, routine and robotic conversations? When customer service suffers, management may be the culprit; The role of contact centres in redefining customer relationships; The challenge of new marketing issues; Solving the contact density ‘conundrum’ for home shoppers; Customer segmentation in the telecommunications industry; Social media etiquette: A guide and checklist to the benefits and perils of social marketing; Connecting with older consumers; The changing face of data insight — And its relationship to brand marketing; Effects of counterfeits on the image of luxury brands: An empirical study from the consumer perspective; An empirical comparison of online advertising in four countries: Cultural characteristics and creative strategies; Extension to the CAP code — 1 March 2011; Ditch the discounts; Branding in the digital age: You’re spending your money in all the wrong places; Understanding executive potential: The underappreciated leadership traits of the most successful executives — and why they’re important; E-commerce moves closer to mobile payday. (17 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 12 No. 3
[14 Feb 2011] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Why good bosses tune in to their people; Faster, faster — Brands must act in real time; Issues with statistical forecasting: The problems with climate science — And lessons to be drawn for marketing analytics; Multi-channel management in direct marketing retailing: Traditional call centre versus internet channel; Corporate blogs as e-CRM tools — Building consumer engagement through content management; What’s your personal social media strategy?; Informational influence of online customer feedback: An empirical study; Gaining an edge through digital marketing; Tracing customer orientation and marketing capabilities through retailers’ websites: A strategic approach to internet marketing; An analytical study of complaining attitudes: With reference to the banking sector; The impact of company type and corporate social responsibility messaging on consumer perceptions; The impact of the internet on bank marketing; Data protection: More powers for the information commissioner; Brand governance: The new agenda in brand management; Strategies for distinctive brands; Do growing brands win younger consumers?; Stress-test your strategy; The death of innovation; Opportunities and threats for competitors in product-harm crises; Factors influencing product involvement among young consumers; What hope-fuelled markets can teach fear-fuelled markets. (15 pages, £19.50)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 12 No. 2
[29 Oct 2010] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: The true cost of your IT; How innovators are changing IT offshoring; Competing through organizational agility; The effect of customer age and recovery strategies in a service failure setting; The close relationship strategy — Corporate brand development in banking; The information search process of socially responsible investors; No, management is not a profession; An exploratory study of divided pricing effects on financial service quality expectations; Migration of customers owing to a service substitution; The forgotten side of marketing; Mapping the social internet; Editorial; Empowered; Unlocking the elusive potential of social networks; Implementing relationship marketing: Supermarkets’ perspective; SME practice towards integrated marketing communications; Crossing the channel divide; Agenda development for marketing research: The user’s voice; Older, smarter, more value conscious: The French consumer transformation; Technology rejection: The case of the wallet phone; Designing competitive loyalty programmes: How types of programme affect customer equity; Broadening the scope of brand management. (15 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 12 No.1
[12 Aug 2010] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Germany: New restrictions on direct marketing, Holding customer data — Why organizations need to start to
consider their customers; Smart utilities and CRM: The next phase of customer management in utilities; eCRM and the art of customer retention; Why don’t back-office efficiency drives stick? When you’ve got to cut costs — Now, The case for behavioural strategy; Taking stock of the UK’s data retention requirements; The internet of things; Applying netnography to market research: The case of the online forum; An empirical investigation of customer preferences in mobile services; Upwardly mobile: Why your web strategy needs to think mobile; ‘Credit crunch’ and small-and medium-sized enterprises: Aspects affecting survival; Customer relationship-oriented marketing practices in SMEs; How to stop customers from fixating on price; Corporate social responsibility — Corporate branding relationship: Finding your strategy in the new landscape; Ethics in practice: Using compliance techniques to boost telephone response rates; An empirical comparative study, Researching behavioural differences among ethnic minority groups: The case for inferring ethnicity on the basis of people’s names; Innovation and the value of failure; Innovation in a best practice contact centre; A question of trust. (16 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 4
[01 Apr 2010] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Buyer beware or be fleeced; Can social media save TV?; In your Facebook. Boss’s daughter takes online revenge; Business intelligence; Valuing social responsibility programmes; Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts; Enhanced customer targeting with multi-stage models: Predicting customer sales and profit in the retail industry; Developing BTB relationships through direct marketing: customers' perceptions; Ending a price promotion: Retracting it in one step or phasing it out gradually; Rethinking marketing; Customer development strategies for exceeding expectations — An exploratory study; How should goals for 'contact optimization' be set, and how should contact optimization be managed in a multi-channel inbound and outbound environment?; Closing the customer feedback loop; The five traps of performance measurement; Multi-channel and cross-channel shopping behavior: Role of consumer shopping orientations; A customer focus in tough times; The recovery paradox: The effect of recovery performance and service failure severity on post-recovery customer satisfaction; Attitudes toward coupon use and bargain hunting: An examination of differences by gender; Survey research: Two types of knowledge; Promotional messages in multi-channel banking: Attractive or annoying? Employer branding and market segmentation; Rethinking the chain: Leaner, faster and better marketing (14 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 3
[01 Jan 2010] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Using mobile phones for survey research: A comparison with fixed phones; Classifying customers on the basis of their attitudes towards telemarketing; BT’s bright idea about call centres runs into trouble; Customer experience and profitability: An application of the Empathy Rating Index (ERIC) in UK call centres; Defining success: How to implement a successful Net Promoter program; Structure, people and process challenges of multichannel marketing: Insights from marketers; Return on ideas; A new approach to target segmentation: Media-usage segmentation in the multi-media environment; Comparison websites in UK retail financial services; How to market in a downturn; When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance; Does advertising spending influence media coverage of the advertiser?; Value, satisfaction, loyalty and retention in professional services; Strategy for managing customer relations on the internet: evidence from the football sector; An experiential, social network-based approach to direct marketing; Managing beyond Web 2.0; ROI in social media: A look at the arguments; State capitalism and the crisis; Reputation management in times of crisis; Is open source the answer? Editorials by J. Ozimek, J. Reynolds.
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 2
[01 Oct 2009] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: The new normal; Just-in-time budgeting for a volatile economy; Potential moderators of the link between rate plan suitability and customer tenure: A case in the Canadian mobile telecommunications industry; Seven myths of financial planning and baby boomer retirement; The effects of perceived salesperson listening effectiveness in the financial industry; Staying customer-focused and trusted: Web 2.0 and customer 2.0 in financial services; The four pillars: Developing a ‘bonded’ business-to-business customer experience; The role of customer gratitude in relationship marketing; The consumer decision journey; Consumer preferences of store brands: Role of prior experiences and value consciousness; The influence of cause-marketing associations on product and cause brand value; Connecting the dots: Joined-up insight finally becomes possible; Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site; The planning and implementation of integrated marketing communications; Never tickle a sleeping bookworm: How readers devour Harry Potter; Young consumers’ motives for using SMS and perceptions towards SMS advertising; The ten trends you have to watch; How Gen Y and Boomers will reshape your agenda; Research 2.0: Engage or give up the ghost?; Shareholder value defended; The demographic threat to Detroit’s automakers; Narratives of ‘green’ consumers — The antihero, the environmental ero, and the anarchist; The company behind a domestic cure-all asks: What else would you like us to do? (16 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 1
[01 Jul 2009] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Developing a scale to measure the enjoyment of web experiences; E-tail constraints and tradeoffs; Six ways to make Web 2.0 work; The consumer inside: At its heart all marketing speaks to human beings; Cutting sales costs, not revenues; The irrational side of change management; Identifying the green consumer: A segmentation study; Emotions, attitudes and memorability associated with TV commercials; Spotting the disguises and masquerades: Revisiting the boundaries between editorial and advertising; Improving your sales with data fusion; How current targeting can hinder targeting in the future and what to do about it; IT governance and project management: A qualitative study; Brand, organisation identity and reputation: Bold approaches to big challenges; Brand parody products: Is the harm worth the howl?; Roots marketing: The marketing research opportunity; Are product returns a necessary evil? Antecedents and consequences; How to get unstuck; What only the CEO can do; Exploring the adoption of a service innovation: A study of internet banking adopters and non-adopters; The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality; The riches of relevance. (15 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 4
[01 Apr 2009] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Is MDM the route to the Holy Grail?; Integrating the value of salespeople and systems: Adapting the benefit dependency network; Conserving customer value: Improving data security measures in business; Data protection: Where are we now?; A qualitative study of multi-channel marketing performance measurement issues; Accountability: In search of the holistic grail; Targeting customers: A financial approach based on creditworthiness; Segmentation: Crutch or booster?; Enhancing segmentation systems; Directgov: The right direction for e-government or a missed opportunity?; Recent events in EU Internet law; The customer orientation of financial advisers; Acquisition, affinity and rewards: Do they stay or do they go?; The influence of branding on adolescent smoking behaviour: Exploring the mediating role of image and attitudes; Brand management: Then and now; Characteristics of successful employer brands; Marketing perceptions and business performance: Implications for marketing education?; Shopping for loyalty: An executive’s wish list; Why good leaders make bad decisions; The secrets to successful strategy execution; Leading through uncertainty (14 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 3
[01 Jan 2009] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Measuring stock market reaction to sponsorship announcements; Net Promoter; Complainers versus noncomplainers’ retaliatory responses towards service dissatisfactions; Word-of-mouth communication within online communities: conceptualising the online social network; Participation cycles and emergent cultures in an online community; Data protection: tougher enforcement and increased power for the Information Commissioner?; Managing event-driven customer relationships in telecommunications; A business case for women; The next step in open innovation; Inconsistencies in US consumers’ attitudes toward and use of electronic banking: an empirical investigation; Mobile banking innovators and early adopters: how they differ from other online users; Factors affecting consumer use of the internet for information search; If we choose to believe what Emerson didn’t say, then we’re all doomed; Effectiveness of marketing expenditures; Does marketing undermine public health?; Brand equity for online companies; The competence and constraints of brand building for contract manufacturers; Consumer warfare: implications for marketing strategy; Customer feedback (13 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 2
[01 Oct 2008] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: A new tool for pre-testing direct mail; Optimising the language of e-mail survey invitations, What makes for CRM system success – or failure?; e-CRM in SMEs: An exploratory study in Northern Ireland; Understanding and profitably managing customer loyalty; A holistic examination of Net Promoter; Towards the ‘perfect’ customer experience; Variables influencing the customer relationship management of banks; Does trust in the bank build trust in it’s technology-based channels?; Using the extended innovation attributes framework and consumer personal characteristics as predictors of internet – banking adoption; The multilocal challenge: Managing cross-border functions; An empirical analysis of factors influencing customer responsiveness to mobile advertising; Exploring the differences between accountants and marketers in terms of information sharing; The impact of offshored and outsourced call service centres on customer appraisals; Design thinking; How to measure the internet; The internet as a template for today’s audience measurement; Measuring media internet; Advertising effectiveness from a consumer perspective; When less is more; Characteristics of early adopters in mobile communications markets; We the people: The importance of employees in the process of building customer experience; The role of brands in a service-dominated world; B2B brand extension to the B2C market — The case of the ICT industry in Taiwan; Getting too personal: Reactance to highly personalised e-mail solicitations. (17 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 1
[01 Jul 2008] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Innovative management: A conversation with Gary Hamel and Lowell Bryan; Leadership and innovation; Consumer reactions to online behavioural tracking and targeting; Personalisation and CRM; Can superior CRM capabilities improve performance in banking; Relationship disconnect in retail banking; Know thy changing consumer; Are the shoes appropriate to wear? A study in cohort values; Merits of interactive decision tree building — Part 2: How to do it; What is in the data? Leveraging mobile ad network data; Internal branding: Exploring the employee's perspective; Negative double jeopardy: The role of anti-brand sites on the internet; Radio frequency identification (RFID): Invaluable technology or a new blockage in the marketing process?; Marketing and sustainability; The effects of corporate social responsibility and price on consumer responses; Segment talk: The difference engine: A comparison of loyalty marketing perceptions among specific US consumer segments; Smart versus knowledgeable online recommendation agents; How to sell services more profitably; The customer centred innovation map; Measure of success; Waste not … want not. (15 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 9 No. 4
[01 Apr 2008] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Confronting proliferation: A conversation with four senior marketers; A marketing paradox; The evolving role of the CMO; How to improve strategic planning; Lessons learned: A case study using data mining in the newspaper industry; Implementation study: Using decision tree induction to discover profitable locations to sell pet insurance for a startup company; Merits of interactive decision tree building: Part 1; Second life, second identity? Making ends meet: How will the elderly manage their finances and post-retirement expenses?; The stages of financial services product elimination; Manage your energy, not your time; Beyond recycling: ‘Commons-friendly’ waste reduction at new consumption communities; Why are you telling me this? An examination into negative consumer reviews on the web; The future of search engine optimisation (SEO). (9 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 9 No. 3
[01 Jan 2008] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Affiliate marketing; Fulfilment, The ‘ edgy ’ 2012 logo has abolished Olympian grace and geography; The role of internal branding in the delivery of employee brand promise; ‘ i-Branding ’ : Developing the internet as a branding tool; If brands are built over years, why are they managed over quarters?; Roots marketing: The marketing research opportunity; Helping bank customers switch: A case study; The distance marketing of financial services — A UK overview; How similar are frontline bank employees ’ perceptions of service quality to their customers ’ ? A study of female customers and employees in Turkey; A marketing paradox; Information overload: A cross-national investigation of influence factors and effects; Role of electronic trust in online retailing: A re-examination of the commitment-trust theory; Mistaking demographic segments for people: Another source of customer abuse; The effects of corporate social responsibility and price on consumer responses; Zopa: Web 2.0 meets retail banking; How valuable is word of mouth? In the mood for advertising; Deterring illegal downloading: The effects of threat appeals, past behaviour, subjective norms and attributions of harm; Lessons learned: A case study using data mining in the newspaper industry; Implementation study: Using decision tree induction to discover profitable locations to sell pet insurance for a startup company. (15 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 9 No. 2
[01 Oct 2007] Summarising significant articles recently published, this issue includes: Identifying cross-selling opportunities, using lifestyle segmentation and survival analysis; Generation X and Y’s internet banking usage in Australia; Brand portfolio options for the UK retail banks; Integrating ethical brands into our consumption lives; Consumer demographics and geographics: Determinants of retail success for online auctions; How to evaluate campaign response — The relative contribution of data mining models and marketing execution; From tech-led to brand-led — has the internet portal business grown up? Are satisfied long-term customers more profitable? Evidence from the telecommunication sector; Consumer reactance against loyalty programmes; Using a business case to secure the gestation of an analytical CRM project; Interactions in virtual customer environments: Implications for product support and customer relationship management; Silo busting: How to execute on the promise of customer focus; The dark side of customer analytics; An exploratory study of consumer style: Country differences and international segments; Exploring collaboration between sales and marketing; Pyramid vision; Out of left field; Like more, look more. Look more, like more: The evidence from eye tracking; Optimising the network; Microsoft stops McDonald serving spam (14 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 9 No. 1
[01 Jul 2007] Summarising significant articles recently published, this issue includes: Relationship marketing and customer loyalty; Is e-Marketing coming of age? An examination of e-Marketing and firm performance; Loyalty marketing in the world of consumer packaged goods (CPG, FMCG); Strategy and society: The link between competitive advantage and corporate social responsibility; Marketing and urban myths; Extending the psychological profile of market mavenism; Using all the senses to build brands; CRM software applications and business performance; Database valuation: Putting a price on your prime asset; A case study in the valuation of a database; Managing retention — Who does it well?; The ROI of DAM at National Geographic Channels International; Future of the brand management structure in FMCG; Understanding customer experience; Planning and evaluating communications in an integrated organisation; Home retailing: The death of home shopping?; The marketing challenges within the enlarged single European market; Exploring consumer lying in information-based exchanges. (14 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 4
[01 Apr 2007] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: How is the internet changing advertising expenditure?; Advertising accountability: It’s bigger than ROI; Little grey sells; Investigating the links between a corporate brand and a customer brand; The importance of corporate brand personality traits to a successful 21st century business; Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe; Do organisations now understand the importance of information in providing excellent customer experience?; Enhancing insight discovery by balancing the focus of analytics between strategic and tactical levels; From customer data to value: What is lacking in the information chain?; The future for ‘ do-it-yourself ’ customer service; The internet, consumer empowerment and marketing strategies; The benefits of using a decision engine to optimise campaign planning for direct marketing; Developing an innovation orientation in financial services organisations; Marketing is everything: The view from the street; Use a dashboard when driving your marketing (10 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 3
[01 Jan 2007] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: How right should the customer be?; Ending the war between sales and marketing; Political parties' use of web-based marketing: preliminary findings relating to first-time voters in the 2005 general election; The implications of incomplete and spurious personal information disclosures for direct marketing practice; The benefits of using a decision engine to optimise campaign planning for direct marketing; End of the line for phone scams?; Cookies: What do consumers know, and what can they learn?; Using email questionnaires for research: Good practice in tackling non-response; The role of readers' motivations in the choice of digital versus traditional newspapers; Characteristics of B2B adoption and planning of online marketing communications; The importance of focus for generating customer value; Selling banks is the same as selling soap: Applying fast-moving consumer goods best marketing practices to the banking industry in Central and Eastern Europe; Customer account relationships and e-retail banking usage; Can the building of trust overcome consumer perceived risk online?; Corporate social responsibility and strategic management: A review essay; The long tail of loyalty: how personalised dialogue and customised rewards will change marketing forever; Facing ambiguous threats (12 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 2
[01 Oct 2006] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: 'The baby boomer market', ' Making the transition to retirement: Appraisals, post-transition lifestyle, and changes in consumption patterns', ' How pricing can drive branding and profitability', ' Offering low price guarantees to improve customer retention', ' Target promotions: How to measure and improve promotional effectiveness through individual customer information', ' The marketing resource management market', ' Enterprise approach to MRM', 'Mapping the re-engagement of CRM with relationship marketing', ' From CRM to FRM: Applying CRM in the football industry', ' Evaluating the interrelation of a retailer’s relationship efforts and consumers’ attitudes and behaviour', ' Why consumers are not using internet banking: A qualitative study', ' An analysis of website evolution in the pensions sector', ' The art of service recovery', ' Integrating exhibit marketing into integrated marketing communications', ' Assessing the relationships between e-tail success and product and
website factors', ' Eager sellers stony buyers', ' Smarter offshoring', ' Manage customer-centric innovation — Systematically', ' Bridging the academic/practitioner divide in marketing: An undergraduate course in data mining', ' Mind the gap: The relevance of marketing education to marketing practice', ' The effect of business advisers on the performance of SMEs' and ' Measurable marketing: A review of developments in marketing’s measurability'. (15 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 1
[01 Jul 2006] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: 'Mobile companies count cost of new cold-call sales scam', 'Privacy, risk and good and bad consumers', 'You have permission to talk to my wife', 'Loyalty — What can it really tell you?', 'Anti-commercial consumer rebellion: Conceptualisation and measurement', 'Pricing for value in ICT', 'Alternative data sources in targeted marketing: The value of exographics', 'FSS2:A new methodology for segmenting consumers for financial services', 'A structured approach to B2B segmentation', 'Optimized RFV analysis', 'Rediscovering market segmentation', 'Personal UK e-finance player Moneynet uses technology to monitor and increase online business', 'Good marketers know the score', 'The malpractice of marketing management', 'Marketing research, market orientation and customer relationship management: A framework and implications for service providers', 'Older adults ’perceptions and understanding of direct-to-consumer advertising', 'The explanatory foundations of relationship marketing theory', 'Research in relationship marketing: Antecedents, traditions and integration', 'Understanding international web site usage: A cross-national study of German, Brazilian, and Taiwanese online consumers', 'A field experiment to assess the interruption effect of pop-up promotions', 'The king is dead, long live the king' and 'What executives should remember'. (14 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 7 No. 4
[01 Apr 2006] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: 'Internet telephony', 'For the drugs we need', 'Marketing malpractice: The cause and the cure', 'Collaborating to create: The internet as a platform for customer engagement in product innovation', Defending brand advertising’s share of voice: A mature market(s) perspective', 'The curse of brand narcissism', 'The post-global brand', 'A survey of key success factors in financial services marketing and brand management', 'Towards understanding the attitudes of consumers who use internet banking services', 'Internet community forums: An untapped resource for consumer marketers', 'Capitalising on the internet opportunity', 'International e-marketing: Opportunities and issues', 'Exploring loyal qualities: Assessing survey-based loyalty measures', 'CRM: Conceptualisation and scale development', '
Science, serendipity and the contemporary marketing condition', ' The three 'big issues' for older supermarket shoppers', ' Does direct marketing need to have a direction?', 'The impact of downsizing on corporate reputation', ' Best face forwards: Improving companies' service interfaces with customers', ' Information technology and the board of directors' and ' The passive-aggressive organization' (14 pages).
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 7 No. 3
[01 Jan 2006] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: 'Managing customer profitability using portfolio matrices', 'Invisible data quality issues in a CRM implementation', 'Strategy, technology and organisational alignment: Key components of CRM success', 'National Trust out of the woods', 'Making customer analytics work for you!', 'Mobile banking: A powerful new marketing and CRM tool for financial services companies all over Europe', 'Marketing m-services: Establishing a usage benefit typology related to mobile user characteristics', 'Text message advertising: Response rates and branding effects', 'Outbound calling —Discredited or misunderstood?', 'The state of interactive marketing in seven countries: Interactive marketing comes of age', 'Opportunities and challenges in multi-channel marketing', 'Manage your human sigma', 'Sales compensation plans — One size does not fit all', 'Marketing metrics: A can of worms or the path to enlightenment?', 'How to measure multi-channel campaigns', 'Measuring marketing effectiveness and value: The Unisys marketing dashboard', 'A stakeholder approach to relationship marketing strategy', 'A model for addressing stakeholders ’concerns about direct-to-consumer advertising of prescription medicines', 'E-branding strategies of internet companies: Some preliminary insights from the UK', 'The complexity of media planning today', 'Internet and magazine advertising: Integrated partnerships or not?', 'If only for our own sakes, let's take pity on the cowering consumer', 'The search for a new media model: It might be search' and 'Do internet-based surveys increase personal self-disclosure?'. (15 pages)
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 7 No. 2
[01 Oct 2005] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: 'Monitoring qualitative aspects of CRM implementation: The essential dimension of management responsibility for employee involvement and acceptance', 'Retail network planning —Achieving competitive advantage through geographical analysis', 'The future of direct marketing: Accuracy counts', 'For many companies 'customer driven marketing' is no longer a vision, but also a headache. Why?', 'How the automotive insurance claims experience affects customer retention', 'The case for multi-sourcing prospect pool data' 'The rise of right-time marketing', 'Direct marketing and children — How far can you go?', 'Digital finance in Europe: Competitive dynamics and online behaviour', 'The brand loyalty life cycle: Implications for marketers', 'The coming commoditization of processes' 'Competent jerks, lovable fools and the formation of social networks', 'Celebrity and foreign brand name as moderators of country-of-origin effects', 'Exploring the effectiveness of taxis as an advertising medium', 'Turn adversity into advantage: Does proactive marketing during a recession pay off?', 'Affiliate marketing and its impact on e-commerce', 'Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value', 'Loyalty trends for the twenty-first century', 'The benefits, challenges and impacts of radio frequency identification technology (RFID)for retailers in the UK', 'Where is my suitcase? RFID and airline customer service', 'The fallout from French nuclear testing in the South Pacific' and 'Effects of the internet on the marketing communication of service companies' (14 pages).
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 7 No. 1
[01 Jul 2005] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: 'Multidimensional segmentation at work: Driving an operational model that integrates customer segmentation with customer management' ' Creating cluster-specific purchase profiles from point-of-sale scanner data and geodemographic clusters: Improving category management at a major US grocery chain' ' The data challenge' ' Drowning in dirty data?It's time to sink or swim: A four-stage methodology for total data quality management' ' Prioritising and deploying data quality improvement activity' and ' National Trust out of the woods' (15 pages).
Abstracts — Interactive Marketing, Vol. 6 No. 4
[01 Apr 2005] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: 'Customer metrics and organisational alignment for maximizing customer equity' 'The power of detail' 'Acquiring high value,retainable customers' 'Mining the web for business intelligence: Homepage analysis in the internet era' and 'How to develop new approaches to RFM segmentation'. (15 pages)
Abstracts — Interactive Marketing, Vol. 6 No. 3
[01 Jan 2005] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: 'Company activities for managing customer equity', 'Exploring the success factors of e-CRM strategies in practice', 'Turning customer data into business value:The case of Standard Life', 'Balancing act', 'The elasticity of customer value to retention: The duration of a
customer relationship', 'Getting the most out of all your customers', 'Artificial neural networks, classification trees and regression: Which method for which customer base?', 'Method and tools for insurance price and revenue optimisation', '‘Life would be a lot easier if we were a Kit Kat ’:Practitioners ’views on the challenges of branding financial services successfully', 'Licensed extensions —Stretching to communicate', 'Corporate makeovers: Can a hyena be rebranded?', 'Getting the brand strategy right', 'How global brands compete', 'Impact of anti-discrimination laws on credit scoring', 'Charity law reform: Implementing the Strategy Unit proposals', 'What does corporate social responsibility mean for charitable fundraising in the UK?', 'Trading up:The democratisation of luxury', 'Selling to the moneyed masses', 'State of flux', 'Don ’t junk Royal Mail', 'Attitudes towards DTC advertising in Australia: An exploratory study', 'The evolving role of the internet in marketing strategy: An exploratory study', 'Creating alignment:Marketing with a small ‘m ’' and 'Harmonising Europe'.
Abstracts — Interactive Marketing, Vol. 6 No. 2
[01 Oct 2004] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: 'Electronic Marketing and the new anti-spam regulations', 'Closing the data door', 'Defining business-to-customer relationships: The consumer's perspective', 'The integration of direct marketing and field sales to form a new B2B sales coverage model', 'Corporate branding for small to medium sized businesses — a missed opportunity or an indulgence?' and 'How to keep low-price competition in check'. (15 pages)
Abstracts — Interactive Marketing, Vol. 6 No. 1
[01 Jul 2004] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: ' IMPACT: A management judgment tool to predict the effectiveness of corporate advertising campaigns', ' Simultaneous media usage: A critical consumer orientation to media planning'. (14 pages)
Abstracts — Interactive Marketing, Vol. 5 No. 4
[01 Apr 2004] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: 'Customer lifetime value determination and strategic implications for a cruise-ship company', 'Customers as assets' and 'New directions in customer research and the issue of ownership: A marketing research viewpoint'. (14 pages)
Abstracts — Interactive Marketing, Vol. 5 No. 3
[01 Jan 2004] Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes ' The card up their sleeve', 'Contact management and customer loyalty' and 'Lessons of CRM'. (14 pages)
Abstracts — Interactive Marketing, Vol. 5 No. 2
[01 Oct 2003] Summarising the significant articles recently published on marketing and marketing-related topics. Among others, this issue includes 'Bottom feeding for blockbuster businesses', 'The magic of business-to-business segmentation', 'Personal financial services in a digital age' and 'Corporate responsibility and the brands of tomorrow'. (13 pages)
Abstracts — Interactive Marketing, Vol. 5 No. 1
[01 Jul 2003] Abstracts of significant new marketing and e-business related papers and articles from around the world. This issue includes: The best-laid incentive plans; State of the nation — Why customer service levels are falling; Predictive modeling applied to the retention of mortgages; and many more. (15 pages)
Abstracts — Interactive Marketing, Vol. 4 No. 4
[01 Apr 2003] Summarising the significant articles recently published on marketing and marketing-related topics: What stops most large customer relationship managers optimising their customer communications programmes?; Customer relationship management: Practical tips for successful implementation; Multichannel customer management: The benefits and challenges; Customer satisfaction and profitability: A reappraisal of the nature of the relationship; Mobile digital technology: Emerging issues for marketing and more.
Abstracts — Interactive Marketing, Vol. 4 No. 3
[01 Jan 2003] Summarising the significant articles recently published on marketing and marketing-related topics. Among others, this issue includes 'Getting the most out of contact management software', 'Advertising agencies' and advertisers' perceptions of Internet marketing', 'CRM for the mid-market. What's what, what's hot and what's not.' and 'Calculating the contribution of customers—A practical approach'. (15 pages. Vol. 4 No. 3, Jan 2003, kindly sponsored by Centrica)
Abstracts — Interactive Marketing, Vol. 4 No. 2
[01 Oct 2002] Assesses new marketing-related and e-business-related publications. Among others, this issue includes 'Gender effects on Internet, catalogue and store shopping', 'The end of cash as we know it?' and 'Let's make a deal!'. (16 pages)
Abstracts — Interactive Marketing, Vol. 4 No. 1
[01 Jul 2002] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'Permission-based mobile advertising', 'They're not employees, they're people' and 'Beliefs, attitudes and behaviour towards web advertising'. (15 pages)
Abstracts — Interactive Marketing, Vol. 3 No. 4
[01 Apr 2002] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'The emperor's new clothes: A backlash against branding?', 'Your next IT strategy' and 'Managing wealth: A new approach'. (16 pages)
Abstracts — Interactive Marketing, Vol. 3 No. 3
[01 Jan 2002] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'E-CRM: Measuring the effectiveness of web channels', 'MOSAIC: From an area classification system to an individual classification' and 'Effective communication to your chosen segments—A case study'. (17 pages)
Abstracts — Interactive Marketing, Vol. 3 No. 2
[01 Oct 2001] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'The camel, the cuckoo and the reinvention of win-win marketing', 'Intelligent telephony and customer response management: The lynchpin of effective CRM' and 'Data mining or data moaning?'. (16 pages)
Abstracts — Interactive Marketing, Vol. 3 No. 1, Special US Issue
[01 Jul 2001] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'Strategy and the Internet', 'Buying DRTV' and 'Brand mythology'. (16 pages)
Abstracts — Interactive Marketing, Vol. 2 No. 4
[01 Apr 2001] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'Integrating online and offline marketing successfully', 'B2Basics' and 'CRM analytics: The fuel for the engine'.
Abstracts — Interactive Marketing, Vol. 2 No. 3
[01 Jan 2001] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'Building e-support for cause-related marketing through strategic alliances', 'The duel for the doorstep' and 'How we went digital without a strategy'.
Abstracts — Interactive Marketing, Vol. 2 No. 2
[01 Oct 2000] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'Drawing prospects to e-commerce websites', 'How shareholder value analysis redefines marketing' and 'M-commerce: Advantage, Europe'.
Abstracts — Interactive Marketing, Vol. 2 No. 1
[01 Jul 2000] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'Why CRM is NOT enough', 'A segmentation you can act on' and 'The other end of the supply chain'.
Abstracts — Interactive Marketing, Vol. 1 No. 4
[01 Apr 2000] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'The application of fuzzy classification in geodemographic targeting', 'Ridge regression and direct marketing scoring models' and 'How leading-edge companies are marketing, selling and fulfilling over the Internet'.
Abstracts — Interactive Marketing, Vol. 1 No. 3
[01 Jan 2000] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'Networking's e-volution', 'Asking for less to obtain more' and 'Leveraging customer databases for strategic marketing advantage in the retail industry'.
Abstracts — Interactive Marketing, Vol. 1 No. 2
[01 Oct 1999] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'The organisational form that guarantees successful database marketing', 'High-tech future is on the cards' and 'Using econometric analysis to measure long-term effects of advertising at brand level'.
Abstracts — Interactive Marketing, Vol. 1 No. 1
[01 Jul 1999] Assesses new marketing- and e-business-related publications. Among others, this issue includes 'Press 1 for profits', 'Interactivity takes to the living room' and 'Relationship marketing in three dimensions'.
