Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3

Summarising the significant articles recently published on marketing and marketing-related topics. This issue includes: Cloud technology: A new way of working with IT; A bright light for business; How global laws protect your data; Find your way through the terms of the cloud; Is the game up for hackers?; Best of British; How marketers need to raise their game; We’re all marketers now; Why good companies create bad regulatory strategies; Why are some modes of acquisition more profitable? A study of the credit card industry; An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry; Customer loyalty isn’t enough; Grow your share of wallet; The sustainable economy; Lean knowledge work; Why your IT project may be riskier than you think; What motivates consumers to teleshopping? The impact of TV personality and audience interaction; Segmenting the energy market: Problems and successes; Exploring social media user segmentation and online brand profiles; Healthy brands: Establishing brand credibility, commitment and connection among consumers; Perceived health benefits and food purchasing decisions; Publishing replications in marketing; Cause-brand alliances: Less familiar brands with familiar causes; How new internet standards will finally deliver a mobile revolution. (15 pages)

All users may view the comments on this page (which are visible to external search engines); however, you must log in to post comments.
Authors' names will be displayed with their comments for authenticity and to reduce inappropriate postings. Display of your organisation name is optional.
To keep comments legible and their presentation on this page tidy and consistent, there are no font or HTML formatting options available.
Comments are posted and displayed in real-time without moderation, however our editorial team regularly reviews these and will remove inappropriate comments.
The IDM will not be held liable for any comments made by users of this website or for any actions taken or arising as a result of these.
We have endeavoured to keep access as open as possible and these rules as short as possible. We trust our members, customers and users to use this facility to make informed comments in the pursuit of better knowledge and enhanced professional practice. At all times we expect comments on this page to be honest, respectful and in good taste. We accept that occasionally those from outside our professional community might be inclined to post inappropriate comments and we will do our best to remove these promptly. If we have missed something or you find a comment offensive or potentially slanderous, please advise us immediately by emailing servicesteam@theidm.com. Thank you.

buy this resource

Published	Format	Price	Buy
01 Jan 2012		£19.50
Free access to members (log in) Join now
NOTE: To view Portable Document Format files (denoted .pdf), you will require Adobe Acrobat Reader. If you do not have this application installed on your PC, click here to obtain a free Acrobat Reader download.

In this section