The IDM National Student Competition 2010 – 2011 — Suha Naffa, Jean Jameson, Petra Baresova, Chris Johns and Mai Ngoc Tran, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3

Undergraduate competition
What follows is a somewhat unusual contribution in our Case Study slot — inasmuch as it is a theoretical rather than a practical exercise. But bear with us for a moment. For the last 14 years, the IDM has been setting a competition for teams of university students studying for marketing or business degrees. In 2010/11, no less than 120 teams entered that year’s competition (for details, see www.theidm.com/studentcomp).

TDA and teaching careers
Development Agency for Schools (TDA) to persuade undergraduates and recentgraduates to:

Consider teaching as a career
Visit the TDA website
‘Enquire ’ to get more information, and
Apply for teacher training

We felt that the winning entries chosen by TDA fully deserved wider publicity, so here is the runner-up (shorn, for space reasons, of its budgetary apparatus and creative material). For any HR department looking for marketi ng talent, the quality of entries to this annual event should be an eye-opener. (19 pages)

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