Current Issue: Journal of Direct, Data and Digital Marketing Practice Vol. 13, No. 3

Journal of Direct, Data and Digital Marketing Practice cover

Free to members, the Journal is available by subscription to non-members or on a pay-as-you-go basis through this website. To view an abstract, select the title below.


Editorials and Opinions

  • Editorial — Robin Fairlie, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (2 pages)
  • Opinion Piece: How to leverage training to empower the creative leaders of tomorrow — Lisa Bodell, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (5 pages)

Papers

  • The hunt for the red herring: Measuring commercial effects of social media — Lazar Dzamic, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (9 pages)
  • Intelligent markdown pricing — Barry Leventhal and Tom Breur, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (14 pages)
  • Understanding the value of customer data — Andy Green, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (13 pages)

Abstracts

  • Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (15 pages)

Case Studies

  • The IDM National Student Competition 2010 – 2011 — Suha Naffa, Jean Jameson, Petra Baresova, Chris Johns and Mai Ngoc Tran, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (19 pages)

Legal and Regulatory Updates

  • Legal and Regulatory Update — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (4 pages)

Reviews

  • Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (2 pages)

Current issue

  • Current Issue: Journal of Direct, Data and Digital Marketing Practice Vol. 13, No. 3 (96 pages)

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