Current Issue: Journal of Direct, Data and Digital Marketing Practice Vol. 13, No. 3
Free to members, the Journal is available by subscription to non-members or on a pay-as-you-go basis through this website. To view an abstract, select the title below.
Editorials and Opinions
- Editorial — Robin Fairlie, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (2 pages)
- Opinion Piece: How to leverage training to empower the creative leaders of tomorrow — Lisa Bodell, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (5 pages)
Papers
- The hunt for the red herring: Measuring commercial effects of social media — Lazar Dzamic, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (9 pages)
- Intelligent markdown pricing — Barry Leventhal and Tom Breur, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (14 pages)
- Understanding the value of customer data — Andy Green, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (13 pages)
Abstracts
- Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (15 pages)
Case Studies
- The IDM National Student Competition 2010 – 2011 — Suha Naffa, Jean Jameson, Petra Baresova, Chris Johns and Mai Ngoc Tran, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (19 pages)
Legal and Regulatory Updates
- Legal and Regulatory Update — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (4 pages)
Reviews
- Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3 (2 pages)
Current issue
- Current Issue: Journal of Direct, Data and Digital Marketing Practice Vol. 13, No. 3 (96 pages)
