Current Issue: Journal of Direct, Data and Digital Marketing Practice Vol. 13, No. 4

Journal of Direct, Data and Digital Marketing Practice cover

Free to members, the Journal is available by subscription to non-members or on a pay-as-you-go basis through this website. To view an abstract, select the title below.


Bonus Features

  • Specialist briefing: Online video, by Debra Sobel, Vanilla Films (2 pages).
  • Practitioner Book Review: Spending Advertising Money in the Digital Age - How to navigate the media flow, Mike Berry Dip DM, F IDM (3 pages).

Editorials and Opinions

  • In Memoriam: Professor Derek A Holder F IDM (1951-2012) — Chris Barraclough Hon F IDM, Heather Westgate Hon F IDM, Neil G. Morris F IDM, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4 (1 page)
  • Opinion Piece: Mobile — More than a magic moment for marketers? — David Stone, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4 (15 pages)

Papers

  • Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball — Jo Williams, Robert Heiser and Susan J. Chinn, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4 (16 pages)
  • Perceptions of mobile coupons: A cross-national study — Alexander Muk, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4 (14 pages)
  • From data hoarding to data sharing — Alan Mitchell, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4 (10 pages)
  • Data governance — Protecting and managing the value of your customer data assets. Stage 3: Identifying and controlling the risk in using third-party processors — Adrian Gregory and Lisa Bentall, Journal of Direct, Data and Digital Marketing Practice (10 pages)

Abstracts

  • Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4 (7 pages)

Case Studies

  • Marketing Campaign for the training and development agency for schools: ‘Be part of the next generation of teachers’ — Andrea Alessio, Oana Raluca Dinca, Kendal Kraymer and Marianne Trotta, Journal of Direct, Data and Digital Marketing Practice 13.4 (24 pages)

Legal and Regulatory Updates

  • Legal and Regulatory Update — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4 (10 pages)

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