Current Issue: Journal of Direct, Data and Digital Marketing Practice Vol. 13, No. 4
Free to members, the Journal is available by subscription to non-members or on a pay-as-you-go basis through this website. To view an abstract, select the title below.
Bonus Features
- Specialist briefing: Online video, by Debra Sobel, Vanilla Films (2 pages).
- Practitioner Book Review: Spending Advertising Money in the Digital Age - How to navigate the media flow, Mike Berry Dip DM, F IDM (3 pages).
Editorials and Opinions
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In Memoriam: Professor Derek A Holder F IDM (1951-2012) — Chris Barraclough Hon F IDM, Heather Westgate Hon F IDM, Neil G. Morris F IDM, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4
(1 page)
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Opinion Piece: Mobile — More than a magic moment for marketers? — David Stone, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4
(15 pages)
Papers
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Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball — Jo Williams, Robert Heiser and Susan J. Chinn, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4
(16 pages)
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Perceptions of mobile coupons: A cross-national study — Alexander Muk, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4
(14 pages)
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From data hoarding to data sharing — Alan Mitchell, Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4
(10 pages)
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Data governance — Protecting and managing the value of your customer data assets. Stage 3: Identifying and controlling the risk in using third-party processors — Adrian Gregory and Lisa Bentall, Journal of Direct, Data and Digital Marketing Practice
(10 pages)
Abstracts
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Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4
(7 pages)
Case Studies
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Marketing Campaign for the training and development agency for schools: ‘Be part of the next generation of teachers’ — Andrea Alessio, Oana Raluca Dinca, Kendal Kraymer and Marianne Trotta, Journal of Direct, Data and Digital Marketing Practice 13.4
(24 pages)
Legal and Regulatory Updates
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Legal and Regulatory Update — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 4
(10 pages)
