We welcome your feedback
To call our journal Interactive Marketing was to give a hostage to fortune. Interactivity, by any definition, demands at least two players—in this case, us and you.
Being an editor can be a lonely business: one feels like a shipwrecked sailor on a desert island, hopefully casting messages in bottles into the sea, not knowing if anyone will read them or what any hypothetical reader might make of them. So take pity on us, and send this virtual bottle back, with your own message—we guarantee it will reach its destination, and be read and replied to.
Payback
So, what are we asking you for? Well, you could tell us which articles (or types of article) you find useful or stimulating, whether we have the balance right between theory and practice, UK and overseas material, new and traditional media (or any other balance) or tilt too far in one direction or another. Or, maybe you can suggest a subject we've missed or covered inadequately. The payback for a few minutes of your time is that you will be helping us to provide you with a better product—surely what interactivity in business is all about!
So, how about it then? E-mail your views to Neil Henderson at Palgrave Macmillan to ensure a fast-track delivery to the journal's editors. Thank you.
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