Interactive Marketing: Marketspace trends and forecasts
Marketspace provides a short, sharp analysis of the important drivers, trends and developments in interactive and direct marketing.
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(NB: This section was discontinued in July 2003.)
£5.00Marketspace — Interactive Marketing, Vol. 5 No. 1
[01 Jul 2003] Among other topics, this issue examines the direct mail market in 2002. It is well known within the UK industry that direct mail usage is continuing to grow year on year, despite recent downturns in traditional above-the-line media. The financial services sector continues to dominate UK direct mail, with mail order/catalogue companies being the biggest of the non-financial consumer sectors, followed by charities and then utilities/telecoms.
Marketspace — Interactive Marketing, Vol. 4 No. 3
[01 Jan 2003] A snapshot of market statistics and trends in the Internet and direct marketing arenas. This issue features the anticipated trends in the media market, research showing that e-marketing is unlikely to replace established direct media in the short term and unique information on direct mail and door-to-door trends across Europe. (7 pages.Vol. 4 No. 3, Jan 2003, kindly sponsored by Centrica)
Marketspace — Interactive Marketing, Vol. 4 No. 2
[01 Oct 2002] A snapshot of market statistics and trends in the Internet and direct marketing arenas. This issue is dedicated to recent trends in direct mail receipts, as indicated by the Royal Mail Consumer Panel. (4 pages)
Marketspace — Interactive Marketing, Vol. 4 No. 1
[01 Jul 2002] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers the top online advertisers in February 2002, a look at the state of digital and interactive TV and the growing mobile telecommunications industry. (4 pages)
Marketspace — Interactive Marketing, Vol. 3 No. 4
[01 Apr 2002] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers UK online spending in October and November 2001 by market sector, forecasts for outdoor advertising growth, and advertising expenditure in the UK in 2001 by medium. (4 pages)
Marketspace — Interactive Marketing, Vol. 3 No. 3
[01 Jan 2002] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers figures for consumer online purchases by sector from 1999 to 2003, household penetration levels of PC-, TV- and telephone-related equipment from 1997 to 2005 and the latest data on direct mail receipt by household. (6 pages)
Marketspace — Interactive Marketing, Vol. 3 No. 2
[01 Oct 2001] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers the result of an Internet user profile survey in December 2000, the UK advertising spend by medium from 1990 to 2000, and statistics on direct mail activity across Europe in 1999 and 2000. (4 pages)
Marketspace — Interactive Marketing, Vol. 3 No. 1, Special US Issue
[01 Jul 2001] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers forecasts of the annual online advertising spend in Europe up to 2005, the UK's top ten online advertisers in January and February 2001, and figures for direct mail volume and expenditure in the UK during 2000. (3 pages)
Marketspace — Interactive Marketing, Vol. 2 No. 4
[01 Apr 2001] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers the percentage reach of the UK's top ten e-commerce domains in October 2000, worldwide e-commerce spending forecasts for 2004 and a listing of the top 25 direct marketing agencies in the UK by gross profit for 1998 and 1999.
Marketspace — Interactive Marketing, Vol. 2 No. 3
[01 Jan 2001] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers results from Forrester's UK Internet User Monitor published in August 2000, the number of UK mobile phone subscribers in September 2000 by network operator, and the hours of TV viewing and share of audience in the UK by channel during summer 2000.
Marketspace — Interactive Marketing, Vol. 2 No. 2
[01 Oct 2000] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers the outlook for WAP penetration in Europe, the UK's top-spending radio brands in May 2000, and total UK advertising expenditure by media sector between 1990 and 1999.
Marketspace — Interactive Marketing, Vol. 2 No. 1
[01 Jul 2000] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers estimated percentages of company sales attributable to the Internet in 1998, 2001 and 2003, forecast European and US online revenue in 2001 by type of transaction, and the UK's top 20 mailers in 1999 by company, spend and number of campaigns.
Marketspace — Interactive Marketing, Vol. 1 No. 4
[01 Apr 2000] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers projections for UK Internet shopping in 2004 by value and type of merchandise, the top UK online advertisers during 1999, and UK TV and radio audience shares by channel and demographic in October 1999.
Marketspace — Interactive Marketing, Vol. 1 No. 3
[01 Jan 2000] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers the forecast number of European Internet users in 2004, UK advertising expenditure in 1998 by type of medium, and the market capitalisation of various online and offline companies in 1999.
Marketspace — Interactive Marketing, Vol. 1 No. 2
[01 Oct 1999] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers findings from KPMG Consulting's Customer Information Research Report 1999, direct response radio trends in the UK between 1994 and 1997, and European and US e-commerce revenue forecasts for 1998 to 2002.
Marketspace — Interactive Marketing, Vol. 1 No. 1
[01 Jul 1999] A snapshot of market statistics and trends in the Internet and direct marketing arenas. Among other topics, this issue covers the estimated number of worldwide users buying goods and services over the web in 1998 and 2001, the penetration of integrated digital TV in Europe and the US in 1999, 2000 and 2005, and UK direct mail volumes between 1993 and 1998.
