Best practice: Design and development of cahoot's CRM system — Ann Richards, Interactive Marketing, Vol. 3 No. 2

The interactive bank, cahoot, was launched in June 2000. This paper discusses the challenges facing an online bank in bringing together data from various sources and holding it at a customer level within a data warehouse. In addition, the paper looks at outputting the analytical work and customer decisions made using the warehouse data to all customer touchpoints, including the web, contact centre and within customer communications. (6 pages)

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