Consumer motivation: Home truths and marketing myths — Bill Burey, Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 1

In the light of strong indications of consumers becoming steadily more dissatisﬁed with marketing approaches (e.g. soaring TPS and steadily-growing MPS registrations), CCB Research set out to discover consumer attitudes to various marketing methods, creative approaches and media, and simultaneously to record what marketers presumed these consumer attitudes to be. (16 pages)

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