E-fulfilment: The opportunities for the future: Part two — James Woudhuysen, Interactive Marketing, Vol. 2 No. 4

This, the second of two papers, suggests that even before business-to-consumer (B2C) e-fulfilment has ended its infancy in the UK, its potential looks like being frustrated by the misguided initiatives of government-linked policymakers. Official fears about the environmental and social ructions caused by e-fulfilment threaten its future, and are part of a wider, alarmist climate that both betrays a loss of perspective on B2C e-commerce and is hostile to the genuine progress and innovation that such an enterprise demands. The author ends by dealing with the opportunity for workplace deliveries, the myths that surround both the corner shop as a delivery point and the conventional retailer as a purveyor of leisure experiences, and the need to think as carefully about the physical side of e-commerce as one does about its electronic aspects.

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