Journal of Direct, Data and Digital Marketing Practice: Book and report reviews
Leading practitioners review the best of the myriad new publications covering marketing, e-commerce and e-business.
£19.50Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 3
[01 Jan 2012] Review: Up Smith Creek — George Smith (2 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 13 No. 1
[01 Jul 2011] Reviews: Beyond the familiar — Patrick Barwise and Sean Meehan; Persuasive advertising: Evidence-based principles — J. Scott Armstrong (with collaboration from Gerry Lukeman and Sandeep Patnaik; The cloud circle; DMA data protection conference. (7 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 12 No. 4
[11 May 2011] Reviews: Marketing analytics conference report, The changing mission of marketing data and Direct and digital marketing in practice. (3 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 12 No. 3
[14 Feb 2011] Reviews: Naked marketing: How the 4Ps have destroyed business — Sue Nelson; Consumerology — Philip Graves; Creative B2B branding (no, really): Building a creative brand in a business world — Scot McKee (10 Pages, £19.50)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 12 No.1
[12 Aug 2010] Review: Googled: The End of the World As We Know It – by Ken Auletta. Reviewed by Danny Meadows-Klue
Fast.MAP/DMA Sustainability Tracking Study. Reviewed by Robin Fairlie. (2 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 3
[01 Jan 2010] Review: Future files: The 5 trends that will shape the next 50 years – by Richard Watson. (2 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 2
[01 Oct 2009] Review: Powers of Persuasion: The Inside Story of British Advertising and How Public Service Advertising Works (5 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 11 No. 1
[01 Jul 2009] Review: MarketingSherpa Toolkit: How to: Viral Market (3 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 4
[01 Apr 2009] Review: Print Matters: How to Write Great Advertising Copy; Understanding Digital Marketing Strategies for Engaging the Digital Generation. (5 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 2
[01 Oct 2008] Powers of Persuasion: The Inside Story of British Advertising; How Public Service Advertising Works. (5 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 1
[01 Jul 2008] The DNA of Customer Experience: How Emotions Drive Value; Write to Sell—The Ultimate Guide to Great Copywriting: How Emotions Drive Value; The Institute of Customer Service (5 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 9 No. 4
[01 Apr 2008] Review: Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology. (3 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 9 No. 2
[01 Oct 2007] Review: Marketing in the Era of Accountability. (4 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 9 No. 1
[01 Jul 2007] Reviews: Key Account Management — The Definitive Guide; The Complete Guide to Copywriting (3 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 4
[01 Apr 2007] Reviews: Geodemographics, GIS and Neighbourhood Targeting; Guerrilla Marketing Research (5 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 3
[01 Jan 2007] Reviews: How Brands Become Icons — The Principles of Cultural Branding; Customer Intelligence: From Data to Dialogue. (5 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 2
[01 Oct 2006] Reviews: ProfitBrand (2 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 1
[01 Jul 2006] Reviews: Blog Marketing: The Revolutionary New Way to Increase
Sales, Build Your Brand, and Get Exceptional Results; The Catalog Strategist's Toolkit; and Museum Review: Museum of Brands, Packaging and Advertising. (5 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 7 No. 4
[01 Apr 2006] Reviews: Marketing Revolution: The Radical New Approach to Transforming the Business, plus The Brand and the Bottom Line: Who Let the Blogs Out? A Hyperconnected Peek at the World of Blogs, and How Customers Think: Essential Insights into the Mind of the Market. (5 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 7 No. 3
[01 Jan 2006] Reviews: Customer Intelligence; and The 50-Plus Market. (5 pages)
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 7 No. 2
[01 Oct 2005] Reviews: IMC —The Next Generation: Beyond Branding and Mobile Marketing (5 pages).
Reviews — Journal of Direct, Data and Digital Marketing Practice Vol. 7 No. 1
[01 Jul 2005] Gower Handbook of Call and Contact Centre Management, Data Protection Laws in the European Union, Legal Fact Pack 2004: A Guide to a Successful Pan-European Direct Marketing Campaign, FEDMA List Council Fact Pack 2004: Your Guide to a Successful Pan-European Direct Marketing Campaign, The Global Guide to Robinson Lists/Preference Services, Return on Customer (5 pages)
Reviews — Interactive Marketing, Vol. 6 No. 4
[01 Apr 2005] Reviews: The Art and Science of Interpreting Market Research Evidence: Brand Failures.
Reviews — Interactive Marketing, Vol. 6 No. 3
[01 Jan 2005] Reviews: Testing Testing, 1, 2, 3: Raise More Money with Direct Mail Tests. Market Intelligence. (5 pages)
Reviews — Interactive Marketing, Vol. 6 No. 2
[01 Oct 2004] Reviews: Targeting Customers:How to Use Geodemographic and Lifestyle Data in Your Business (3rd edition), The Philosophy of Branding and The Communications Challenge.
Reviews — Interactive Marketing, Vol. 6 No. 1
[01 Jul 2004] Reviews: Free Gift Inside and The Customer Loyalty Solution. (5 pages)
Reviews — Interactive Marketing, Vol. 5 No. 4
[01 Apr 2004]
Reviews: Lateral Marketing, The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business and The Tipping Point: How Little Things Can Make a Big Difference. (5 pages)
Reviews — Interactive Marketing, Vol. 5 No. 3
[01 Jan 2004] Reviews: Added Value: The Alchemy of Brand-Led Growth; Complicated Lives and Inside the Smart Home. (6 pages)
Reviews — Interactive Marketing, Vol. 5 No. 2
[01 Oct 2003] Reviews: Profit or Pain from Your User Experience; Brand Warriors on the High Wire; and Customers are People ...The Human Touch. (6 pages)
Reviews — Interactive Marketing, Vol. 5 No. 1
[01 Jul 2003] Reviews: Building Great Customer Experiences; Customize the Brand; The Committed Enterprise. (6 pages)
Reviews — Interactive Marketing, Vol. 4 No. 4
[01 Apr 2003] Reviews: The Interactive and Direct Marketing Guide; Marketing Mayhem; The Company of the Future. (5 pages)
Reviews — Interactive Marketing, Vol. 4 No. 3
[01 Jan 2003] Reviews: Contemporary Database Marketing: Concepts and Applications; One Marketing Under God; and eMarketing eXcellence: the Heart of eBusiness.Vol. 4 No. 3, Jan 2003, kindly sponsored by Centrica
Reviews — Interactive Marketing, Vol. 4 No. 2
[01 Oct 2002] Reviews: E-Business: A Jargon-Free Practical Guide; 2001 Survey on Direct and Interactive Marketing Activities in Europe; CRM: How to Turn a Good Business into a Great One!; and The Future of Marketing: Practical Strategies for Marketers in the Post-Internet Age. (5 pages)
Reviews — Interactive Marketing, Vol. 4 No. 1
[01 Jul 2002] Reviews: No Logo and The Biology of Business: Decoding the Natural Laws of Enterprise. (4 pages)
Reviews — Interactive Marketing, Vol. 3 No. 4
[01 Apr 2002] Reviews: Practical International Data Management: A Guide to Working with Global Names and Addresses; Carving Jelly; Pocket Internet; and Pocket Marketing. (5 pages)
Reviews — Interactive Marketing, Vol. 3 No. 3
[01 Jan 2002] Reviews: A Guide to the Data Protection Act 1998 for Direct Marketers; Optimising E-Brand Profitability: Launching, Growing and Protecting Your Brand Online; Clicks, Bricks and Brands; and Relationship Marketing: Exploring Relational Strategies in Marketing. (6 pages)
Reviews — Interactive Marketing, Vol. 3 No. 2
[01 Oct 2001] Reviews: The M-Bomb; Simplicity Marketing—End Brand Complexity, Clutter and Confusion; and Eve-olution: The Eight Truths of Marketing to Women. (5 pages)
Reviews — Interactive Marketing, Vol. 3 No. 1, Special US Issue
[01 Jul 2001] Reviews: Right Side Up; Designing Web Usability: The Practice of Simplicity; and The Business of Persuasion. (6 pages)
Reviews — Interactive Marketing, Vol. 2 No. 4
[01 Apr 2001] Reviews: Kotler on Marketing: How to Create, Win and Dominate Markets; Using Smart Cards to Gain Market Share; Tantrums and Talent; and Loyalty.com.
Reviews — Interactive Marketing, Vol. 2 No. 3
[01 Jan 2001] Reviews: Permission Marketing; World Wide Web Marketing; Improving Data Warehouse and Business Information Quality; and A Time for Leadership: Global Perspectives from an Accelerated European Marketplace.
Reviews — Interactive Marketing, Vol. 2 No. 2
[01 Oct 2000] Reviews: Net Worth; and Next-Generation Home Shopping.
Reviews — Interactive Marketing, Vol. 2 No. 1
[01 Jul 2000] Reviews: Engaging Customers in E-Business: How to Build Sales, Relationships and Results with E-Mail; Net Benefit: Guaranteed Electronic Markets—The Ultimate Potential of Online Trade; Grossman on Circulation 1999; E-Marketing: Improving Marketing Effectiveness in a Digital World; The Alertbox: Current Issues in Web Usability; and Strategic Customer Care.
Reviews — Interactive Marketing, Vol. 1 No. 4
[01 Apr 2000] Reviews: Up Close and Personal?; Business @ The Speed of Thought—Using a Digital Nervous System; and The Impact of the Internet Economy in Europe.
Reviews — Interactive Marketing, Vol. 1 No. 3
[01 Jan 2000] Reviews: New Marketing Strategies; Database Marketing; Marketing Pocketbook 2000; Best Practices in Customer Service; and How to Measure Customer Satisfaction.
Reviews — Interactive Marketing, Vol. 1 No. 2
[01 Oct 1999] Reviews: Unleashing the Killer App; The New Marketing Era; Improving Marketing Effectiveness; and Relationship Marketing.
Reviews — Interactive Marketing, Vol. 1 No. 1
[01 Jul 1999] Reviews: Global Sourcebook of Address Data Management: A Guide to Address Formats and Data in 194 Countries; Direct Marketing—An Integrated Approach; Real Time: Preparing for the Age of the Never-Satisfied Customer; and E-Shock—The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers.
