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Other useful information sources

If you cannot find what you’re after, our researchers have drawn up a list of useful sources of marketing knowledge, as well as some key search tips.

Business information and research

British Library Information to Support Business Success (020 7412 7454)
City Business Library (020 7332 1812)
London Business School Business Information Service (020 7723 3404)

Copies of things

British Library will supply most things published on paper and offers a range of delivery methods and speeds.
Ingenta offers electronic delivery of many journal articles.

Copyright and Intellectual Property

Guidance: www.patent.gov.uk/

Data protection

Guidance: Data Protection Guide
Best practice: A guide is available on the DMA website. Look for the Best Practice link under the heading 'Intelligence'

Direct marketing rules

British Code of Advertising, Sales Promotion and Direct Marketing, aka the CAP Code.

The CAP Code is the rule book for direct marketing communications, sales promotions including prize draws, and non-broadcast advertisements. It has sections on distance selling, database practice, children, motoring, environmental claims, health/beauty products/therapies, weight control, employment and business opportunities, financial products, betting and gaming, tobacco products, alcoholic drinks.

Copy Advisory service: Available free of charge – see info on the CAP website.

Email marketing

Opt-in, soft opt-in, guidance, law: Comprehensive guidance is available from the Information Commissioner's website. (If this link sends you to an introductory page, rather than to a useful document then, from www.informationcommissioner.gov.uk, click on ‘For Tools and Resources’, then ‘Document Library’, then ‘Privacy and Electronic Communications’, then (in the middle of the screen, under 'Detailed specialist guides') PECR guidance for marketers.

Best practice: A guide is available on the DMA website. Look for the ‘Best Practice’ link under the heading 'Intelligence'.

Market research

www.marketresearch.com/

Preference services

Links to the Mail, Telephone, Baby, Fax Preference Services (MPS, TPS, FPS, BabyMPS) are at the top right on the Direct Marketing Association's home page.

Sources of statistics

Direct mail: MarketReach.
Email: The Direct Marketing Association publishes Email Benchmarking Reports but the useful statistics are only in the full reports (available only to DMA members).
Emaillabs: Useful info.
Internet Advertising Bureau: IAB’s knowledge bank

Telemarketing

Guidance, law: Comprehensive guidance is available from the Information Commissioner's website. (If this link sends you to an introductory page, rather than to a useful document then, from www.informationcommissioner.gov.uk, click on ‘For Tools and Resources’, then ‘Document Library’, then ‘Privacy and Electronic Communications’, then (in the middle of the screen, under 'Detailed specialist guides') PECR guidance for marketers.

 

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