Starting in January 2008, this is the first ever UK qualification specialising in email marketing practice. It is offered exclusively by Responsys, with tuition and assessment provided by the IDM. Studying for this brand new email marketing qualification is the ideal way to enhance your knowledge, expertise, confidence and career, all in just six fascinating and stimulating teaching days. The programme provides a thorough understanding of strategic planning, resource management and programme optimisation for email marketing. You will learn how to exploit email marketing techniques for customer acquisition, retention and development. "Email marketing is a vital discipline and there's a need for more structured training. Responsys is taking the lead in helping practitioners gain the skills to implement effective email programmes."
Neil G. Morris
Deputy Managing Director, IDM The Certificate can be achieved in a total of just 50 hours of intensive teaching, plus 100 hours of continual assessment, reading and exams. Graduates will be eligible to apply for IDM membership (A IDM or M IDM depending on experience) and entitled to join the IDM Continuing Professional Development (CPD) scheme. If you have any questions, please call 01189 026673 or email certificate@responsys.com. Please note: This Certificate is available exclusively through Responsys. |
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