IDM Members newsfeed

Increase in users streaming online videos

Thu, 12 Apr 2012 00:00:00 GMT

UK internet users are streaming far more music videos online than they were last year, according to the results of a newly published study (Posted by Caroline Robertson)

Trust in online ads is on the increase

Thu, 12 Apr 2012 00:00:00 GMT

Consumers around the world are becoming more trusting of online advertisements this year, according to a new survey conducted across 56 countries (Posted by Juliet Hilditch)

Brands still under-investing in mobile advertising

Wed, 11 Apr 2012 00:00:00 GMT

Marketers are still failing to grab the opportunities associated with advertising via mobile platforms. This is the claim from Adobe, which also said that now is the time for brands to move toward the ad type before prices go up (Posted by Juliet Hilditch)

Online ad spending to increase further still in 2012

Wed, 11 Apr 2012 00:00:00 GMT

Spending on advertising on the internet in 2012 will increase further, as advertisers move further away from traditional forms of marketing and increasingly turn towards the online platforms (Posted by Lisa Turner)

Worldwide tablet sales to double throughout 2012

Wed, 11 Apr 2012 00:00:00 GMT

The sale of tablet computers will double throughout this year, according to a latest report, further underlining the need for marketers to focus on mobile optimisation throughout 2012 (Posted by Caroline Robertson)

Consumers more likely to buy from a brand they 'like'

Tue, 10 Apr 2012 00:00:00 GMT

Consumers in the UK are far more likely to buy from a brand if they have liked it on Facebook, showing the high esteem that people hold brands in across Britain (Posted by Juliet Hilditch)

Search ad spend generates the biggest ROI

Tue, 10 Apr 2012 00:00:00 GMT

Spending on search based advertising could prove to be the best way to generate a good ROI, according to the latest study which has been released by Adobe (Posted by Caroline Robertson)

Microsoft to trial 'interactive billboards'

Thu, 05 Apr 2012 00:00:00 GMT

Microsoft is to give users the chance to try out the new Internet Explorer before it goes on general release through the use of digital billboards which consumers can interact with in the street (Posted by Caroline Robertson)

Large display ads have largest online impact

Wed, 04 Apr 2012 00:00:00 GMT

Large multimedia display ads are having a much bigger impact on consumers than smaller alternatives and standard advertisements, according to newly published research (Posted by Neil Morris)

Yahoo and Bing closing the gap on Google's dominance

Wed, 04 Apr 2012 00:00:00 GMT

More people are beginning to turn towards alternatives to searching for products on Google, as other search engines are starting to become increasingly popular among consumers (Posted by Juliet Hilditch)

Brands failing to offer effective online customer service

Tue, 03 Apr 2012 00:00:00 GMT

Companies operating online in the UK are failing to provide adequate customer service channels to their customers, and are risking losing them as a result of not dealing with complaints in a timely and satisfactory manner (Posted by Juliet Hilditch)

Internet ad spend surpasses £4.8 billion

Tue, 03 Apr 2012 00:00:00 GMT

Spending on online advertising has continued to increase as brands turn towards the ever-more popular way to shop and consume media, where most customers now spend the greatest amount of their time (Posted by Caroline Robertson)

Google is the UK's 'simplest brand'

Mon, 02 Apr 2012 00:00:00 GMT

Google has been named as the most simple brand to use by internet consumers, according to the latest report released by Siegel+Gale (Posted by Lisa Turner)

Men are less likely to use social media sites

Mon, 02 Apr 2012 00:00:00 GMT

Brands looking to advertise to women in the UK through social media could find themselves more successful, after it was revealed that the group are more likely to engage with social media than their male counterparts (Posted by Caroline Robertson)

90% of brands integrated with Facebook not using data

Fri, 30 Mar 2012 00:00:00 GMT

The vast majority of brands which have their websites integrated with Facebook are not making the best use of the huge swathes of data which are available to them, the social media giant has claimed at the first event made for UK marketers (Posted by Juliet Hilditch)

Domino's at the forefront of m-commerce boom

Fri, 30 Mar 2012 00:00:00 GMT

Domino's Pizza has announced that it is now taking over £1 million per week in UK orders through mobile devices alone during the first quarter of 2012 (Posted by Lisa Turner)

Fewer UK internet users are worried about privacy issues

Fri, 30 Mar 2012 00:00:00 GMT

Fewer UK internet users are now anxious about the internet and how safe their data is when they undertake activities such as as online shopping, according to a new survey which has been conducted by Ofcom (Posted by Neil Morris)

Real-time bidding could make up 22% of video ads

Fri, 30 Mar 2012 00:00:00 GMT

Video advertising could soon swing towards real-time bidding on a larger scale over the next few years, if trends reported in the US are anything to go by (Posted by Caroline Robertson)

65% of online shoppers use daily deals sites

Thu, 29 Mar 2012 00:00:00 GMT

A higher proportion of Brits with one eye on their own financial situation are now turning toward the internet in order to save themselves money on their purchases (Posted by Neil Morris)

69% of consumers would turn to rival brand over data mishandling

Thu, 29 Mar 2012 00:00:00 GMT

Almost all consumers in the UK have said that they would at least consider moving brands and turning to a rival if a company was to mishandle their personal data (Posted by Lisa Turner)

UK smartphone growth starting to slow

Thu, 29 Mar 2012 00:00:00 GMT

The rate at which people in the UK are taking up new technology is starting to level off, as a new report has found that smartphone sales are beginning to slow across the country (Posted by Juliet Hilditch)

'Virtually 100%' of new mobile sign ups are smartphones, says Three

Wed, 28 Mar 2012 00:00:00 GMT

The number of new mobile phone customers who are taking on smartphone devices rather than standard devices are now accounting for almost 100 per cent of the market, according to service provider Three (Posted by Neil Morris)

Mobile payments could increase with NFC enabled devices

Wed, 28 Mar 2012 00:00:00 GMT

The rise of consumers being able to pay for their goods with their mobile phones rather than having to carry a card or cash could increase further in the near future, as the sales of NFC sales continue to grow (Posted by Caroline Robertson)

64% say older marketers face discrimination

Tue, 27 Mar 2012 00:00:00 GMT

Agencies are increasingly turning towards younger employees, which could leave many older marketers out of work, according to the results of a new survey (Posted by Juliet Hilditch)

Brits most likely to access news on mobiles

Tue, 27 Mar 2012 00:00:00 GMT

The possibilities for digital marketers to push their content in the UK have been highlighted by the news that British consumers are far more likely to be using smartphones and tablets to access news channels than in any other country in Europe (Posted by Caroline Robertson)

Over 15% of paid search clicks come from mobile devices, says report

Mon, 26 Mar 2012 00:00:00 GMT

The UK is among the global front runners in mobile search with 15.1 per cent of paid search clicks in December 2011 coming from smartphones and tablets, according to research (Posted by Caroline Robertson)

OFT gives backing to MediaCom North acquisition of Brilliant Media

Fri, 23 Mar 2012 00:00:00 GMT

The Office of Fair Trading (OFT) will not be referring the recent acquisition of Brilliant Media by MediaCom North to the Competition Commission (Posted by Caroline Robertson)

Email 'a top tactic' for B2B marketing, survey finds

Thu, 22 Mar 2012 00:00:00 GMT

Email remains the top activity among B2B marketers, according to a new study from Crain's BtoB Magazine (Posted by Caroline Robertson)

Sainsbury's marketing campaigns 'inspire shoppers'

Thu, 22 Mar 2012 00:00:00 GMT

Sainsbury's claims that its marketing campaigns have inspired consumers, leading to better-than-expected fourth quarter performance (Posted by Lisa Turner)

20% of B2B marketers do not measure campaigns, research finds

Wed, 21 Mar 2012 00:00:00 GMT

Up to 20 per cent of B2B marketers are not effectively measuring their campaigns, according to the results of new research (Posted by Caroline Robertson)

Adobe Digital Marketing Suite to include social media tools

Wed, 21 Mar 2012 00:00:00 GMT

Adobe Digital Marketing Suite will now contain Adobe Social, giving industry experts the tools to carry out in-depth analytics and social media monitoring (Posted by Juliet Hilditch)

Digital marketing to play key role in England's hosting of 2015 Rugby World Cup

Wed, 21 Mar 2012 00:00:00 GMT

Digital marketing could play a key role in attracting fans of other sports to get behind England's hosting of the 2015 Rugby World Cup (Posted by Caroline Robertson)

E-commerce is worth 8.3% of the British economy

Tue, 20 Mar 2012 00:00:00 GMT

E-commerce in the UK is one of the main drivers of the economy, and this trend is likely to continue to grow in coming years, new research has discovered (Posted by Juliet Hilditch)

Mobile ad spend increases by 157%

Tue, 20 Mar 2012 00:00:00 GMT

The increase in the number of consumers who are turning towards mobile connectivity and smartphone devices in particular, is driving an increase in budgets marketers have to spend on their campaigns for mobile media (Posted by Caroline Robertson)

Customers want mobile coupons

Mon, 19 Mar 2012 00:00:00 GMT

British consumers are increasingly looking towards mobile coupons as a way of getting deals and saving money on their shopping trips (Posted by Lisa Turner)

Starbucks hails success of free coffee campaign

Mon, 19 Mar 2012 00:00:00 GMT

Starbucks has hailed the success of its last marketing campaign, which saw it hand out 350,000 free lattes to customers last Wednesday morning (Posted by Caroline Robertson)

54% of big brands to apply for dot brand name

Fri, 16 Mar 2012 00:00:00 GMT

More than half of the big brands in the world are still planning to purchase a "dot brand" suffix over the course of the last month in which they are able to do so (Posted by Lisa Turner)

Video on demand spending set to increase

Fri, 16 Mar 2012 00:00:00 GMT

The popularity of on-demand video adverts is set to rise, with most companies looking to increase what they spend on the format throughout the next six months of this year (Posted by Neil Morris)

IAB: Size matters in display ads

Thu, 15 Mar 2012 00:00:00 GMT

The size of a display banner ad can make a marked difference to how effective it is in attracting click-throughs, according to the findings of a new study (Posted by Juliet Hilditch)

UK users make 2.2 billion searches in February

Thu, 15 Mar 2012 00:00:00 GMT

Internet users in the UK have upped their presence online in the last month, with the number using search engines throughout February alone hitting 2.2 billion according to new data released by Experian Hitwise (Posted by Caroline Robertson)

Marketers to shift towards emerging media

Wed, 14 Mar 2012 00:00:00 GMT

The emerging markets are set to grab the largest share of marketing budgets over the course of 2012, as the majority of marketers working for global brands make shifts in their spending allowance to encapsulate those countries outside of the US more often (Posted by Lisa Turner)

Print ads slump to cut spending growth to 3.2%

Wed, 14 Mar 2012 00:00:00 GMT

The forecast for spending on advertising throughout 2012 has been decreased thanks to the predicted slump in ad spend for print media in magazines and newspapers (Posted by Neil Morris )

64% of Brits exposed to video ads in January

Tue, 13 Mar 2012 00:00:00 GMT

The vast majority of consumers in the UK were exposed to online video adverts over the course of January of this year, with YouTube being the driving force behind the rise of the platform (Posted by Caroline Robertson)

Nearly half of UK consumers want content on demand

Tue, 13 Mar 2012 00:00:00 GMT

Consumers in the UK are increasingly looking for content at a time which is convenient to them, as opposed to waiting for more traditional scheduled broadcasts (Posted by Juliet Hilditch )

Nearly 75% of shoppers to have a smartphone by end of 2012

Mon, 12 Mar 2012 00:00:00 GMT

Nearly three-quarters of shoppers will own a smartphone by the end of this year, according to new research (Posted by Caroline Robertson)

Print advertising could be on the decline

Mon, 12 Mar 2012 00:00:00 GMT

The rise of advertising on digital platforms is set to make sure that print ads decline over the course of the next year, said the latest released predictions (Posted by Caroline Robertson)

Twitter looks to close gaps between brands and consumers

Mon, 12 Mar 2012 00:00:00 GMT

Twitter users and the brands they follow will be brought together through a new digital marketing campaign which will see consumers encouraged to use certain hashtag comments in order to receive discounts (Posted by Juliet Hilditch)

Consumers prefer laptops over their TVs

Fri, 09 Mar 2012 00:00:00 GMT

More companies could soon be turning their eye towards online advertising, as more customers turn toward their laptop more often than they do their TV (Posted by Lisa Turner )

New iPad could see surge in tablet sales

Fri, 09 Mar 2012 00:00:00 GMT

The launch of Apple's new iPad is expected to increase the number of people who are using tablets in the UK, as the devices continue to grow in popularity (Posted by Caroline Robertson )

Facebook launches 'marketing classes'

Thu, 08 Mar 2012 00:00:00 GMT

Facebook has increased its offering to brands as a platform for marketing once again by giving lessons on the best way to make use of social media to promote themselves to their fans and potential customers (Posted by Neil Morris )