IDM Article Listing

A fruitful partnership with the IDM
Building businesses and careers
The IDM says ''Thank you'' to its supporters
Silicon daily news archive: week commencing 27 May 2002
IDM Patronage benefits your business
Bloggers 'turning to advertising'
Marketing officers reveal doubts over social media
The IDM Business Performance Awards
Direct Mail Letter Writing
How to reach us by train
How to reach us by car
July 2003 book review: 26 Compelling Letters
Complete Direct Marketing training course
A new model for successful marketing in the age of accountability — Richard G. Rosen
IDM B2B Conference sells out
Editorial — Derek Holder and Robin Fairlie, Interactive Marketing, Vol. 2 No. 1
IDM and DMA working together
Customer Metrics Workshop
Online clothing retailer reports sales growth
IDM E-mail Marketing Guide
Copyright and trademark restrictions
Important disclaimer notice
Gain a higher business profile through sponsorship of IDM projects ands initiatives
Professional links
eBay moves towards online marketing
Study reveals online spending habits
B2B companies 'dismissing the power of the internet'
Silicon daily news archive: week commencing 21 October 2002
Website reviews by Roger Millington
Respecting your privacy and safeguarding your data
SMEs 'embracing digital marketing'
Electoral roll legislation 'should be changed'
Integrated Marketing in an Online World
Market research 'unreliable'
Virgin Radio starts new campaign
Your contacts at the IDM
Retailers unaware of Pop impacts
Guinness ad voted best ever commercial
The Absolute Essentials of Direct and Interactive Marketing
Abstracts — Interactive Marketing, Vol. 1 No. 3
Abstracts — Interactive Marketing, Vol. 1 No. 4
Egg-stra special marketing campaign
Silicon daily news archive: week commencing 18 November 2002
Asda pursues online marketing
Abstracts — Interactive Marketing, Vol. 2 No. 1
Abstracts — Interactive Marketing, Vol. 2 No. 2
IDM and Worshipful Company of Marketors honour top DM students
Silicon daily news archive: week commencing 31 December 2001
Reviews — Interactive Marketing, Vol. 2 No. 2
Web continues to boost UK adspend
Legal and regulatory update: Data protection with particular reference to the Internet — Michael Chissick and Jan Radler, Interactive Marketing, Vol. 1 No. 3
Reviews — Interactive Marketing, Vol. 1 No. 4
Free planning guides when you register
Silicon daily news archive: week commencing 25 November 2002
Traditional media methods declining
Knowledge for direct, data and digital marketers
Independents lead direct marketing profits league
Older generations 'embracing the web'
Silicon daily news archive: week commencing 4 February 2002
MAGNET — the networked magazine of the IDM
Consumers 'engaging more in mobile marketing'
IDM press releases and announcements
The buyer-centric revolution: The rise of reverse direct — Alan Mitchell, Interactive Marketing, Vol. 5 No. 4
Direct, data and digital marketing training courses
IDM reveals how to create e-mail messages that rise above the clutter
Advertise a vacancy
Edit/delete a vacancy
IDM to research professional of Financial Services Marketers
Web 2.0 techniques used by 7% of marketers
Broadsystem sponsors IDM's new customer acquisition course
Positive online experience key to business success
Your profession needs you!
Silicon daily news archive: week commencing 17 December 2001
Silicon daily news archive: week commencing 11 February 2002
My details
My Directory entry
Search the Directory of Members
Members' Evening: Data Protection Update—Manches
Marketing can "thrive" by focusing on customer needs
Keep your IDM profile up to date
The best know-how network in the business
Little Britain star backs digital marketing drive
Teletext launches new digital marketing drive
Silicon daily news archive: week commencing 3 June 2002
Journal of Direct, Data and Digital Marketing Practice
Journal of Direct, Data and Digital Marketing Practice : Papers, case histories and updates
Advertisers flock to BBC.com
Charity launches new campaign with TDA's help
Cinema ads are working, new report
Midland marketers look gloomy
Journal of Direct, Data and Digital Marketing Practice: Abstracts
Interactive Marketing: Marketspace trends and forecasts
Journal of Direct, Data and Digital Marketing Practice: Book and report reviews
Early England World Cup exit could cost £14m
Reviews — Interactive Marketing, Vol. 1 No. 2
Financial firms reduce image-based online ad expenditure
Advertising storm calms at ITV
Green direct mail discount launched
Commonsense Direct Marketing (4th Ed)
Editorial — Derek Holder and Robin Fairlie, Interactive Marketing, Vol. 1 No. 2
Study suggest 66% of people view streamed videos every week
PR campaign for Badoo 'imminent'
Business-to-Business (B2B) in the Spotlight; Simon Devonshire, Head of SME Business Marketing, O2 UK
Silicon daily news archive: week commencing 24 June 2002
New film campaign targets young social networkers
Search engine marketing 'continues to be popular'
Editorial — Derek Holder and Robin Fairlie, Interactive Marketing, Vol. 1 No. 3
Networking and learning events to extend your marketing knowledge
Google updates AdWords on iPhone
Tantrums and Talent
Direct and Database Marketing
Silicon daily news archive: week commencing 7 January 2002
Abstracts — Interactive Marketing, Vol. 2 No. 3
A road map to becoming an intelligent e-business — Mike Ferguson, Interactive Marketing, Vol. 2 No. 2
Silicon daily news archive: week commencing 19 November 2001
Carat revises ad expenditure forecast
One of Britain's foremost Neuroscientist to present 2005 IDM Lecture
Brits 'among most susceptible to online advertising'
Can one-to-one marketing really work in the FMCG arena?
The IDM Business Performance Awards: Diamond and Facet Winners 2006
SeaFrance sets sail to new direct marketing campaign
IDM’s professional development programme for 2005 ‘most comprehensive yet’
Shift from mass to micro marketing
Introduction to Modern, Integrated Direct Marketing
Gill overhauls digital marketing to gain new customers
IDM professionalises digital marketing with new breed qualifications
Research highlights need to update marketing data
Direct mail expenditure falls
Online retail 'popular in the UK'
Major companies 'struggle to reach local markets'
Editorial — Derek Holder, Robin Fairlie, Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 2
New PPC model launched in the UK
IDM Business Performance Award 2002: silver winner
Interactive marketing 'is the future'
Top four web portals 'increasing advertising dominance'
YouTube rumoured to be bought by Google
Report: e-commerce is now mainstream
Advergames targeted at international obesity congress
Alcohol marketing threatened by EC legislation
£435m spent on UK sports marketing
Video download market characterised
New research 'a warning to marketers'
New viral utilises humour to boost exposure
The Importance of Data Quality training course
Pay-by-mobile system 'heading for UK'
12% increase in UK surfers using career searches
IAB begins 'click fraud' clampdown
Datamonitor: Female marketing models are outdated
Dunnhumby announces French expansion
Viral campaign uses controversial topic to engage demographic
Implications of Mail market Liberalisation for Direct Marketers
Advertisers 'failing to integrate online marketing'
Royal Mail reveals performance targets met
Direct mailers urged to experiment with formats
Online spenders 'to rise 10m by 2010'
The Alzheimer's Society set for data analytics study
E-commerce outlet unveils database cleansing plans
UK web figures contrasted with Europe
Virgin Media updates TV subscription forecast
Rapid drinking advertising banned under new regulatory code
Coca-Cola launches video greetings cards
Reuters launches video ad element for mobiles
Advertising.com comes out top in ad focus rankings
Great Online Creative (Creative Showcase Winners, Winter 2004)
Great Online Creative (An Introduction to the Creative Showcase)
Effective Business-to-Business Email Marketing training course
CIM: Marketers woefully ill-informed on Olympic-related activities
Welsh Marketing Awards announced by CIM
DM spend up 9.8 per cent to £18bn in 2007
OFT launches direct marketing text campaign
IDM Patrons — supporting direct, data and digital marketing education
Direct, data and digital marketing: an exciting and challenging career
Help us by forging links with your local university
The IDM Certificate in Direct and Digital Marketing (Cert DDM)
Social networking 'now based on mobiles'
Online adspend 'should grow 19% in 2007'
The IDM Student Direct Marketing Competition: 2009 Competition
Great Online Creative (Search Marketing Tricks of the Trade)
Online PR Tools and Techniques training course
Permission email on the rise, research shows
Research highlights popularity of emerging channels
Symposium Speakers - Reunited (Simon Uwins)
Symposium Speakers - Reunited (Tony Mooney)
Symposium Speakers - Reunited (Mike Tildesley)
Blue Sheep Limited*
Computers 'have potential to become more than the second screen'
Telecom carriers 'turning to advertising'
The IDM Diploma in Digital Marketing (Dip DigM)
Marketing agency praised for taking risks
Email marketers 'must adapt templates'
Online viral campaign set to support return of TV series
News Corporation 'moves closer to agreeing MySpace China deal'
Internet adspend growth reported
Adopting share of wallet as a basis for communications and customer relationship management — Nick Pompa, Julian Berry, John Reid and Richard Webber, Interactive Marketing, Vol. 2 No. 1
Analytical CRM: The fusion of data and intelligence — Sean Kelly, Interactive Marketing, Vol. 1 No. 3
Brokerage sites report traffic increase
RAC to promote its "motoring experts" status
IDM South West Event: Oasis—iSKY Europe plc
Advance your career: Join the IDM today!
Silicon daily news archive: week commencing 8 October 2001
Are you an interactive marketing expert?
Silicon daily news archive: week commencing 15 October 2001
Silicon daily news archive: week commencing 22 October 2001
Silicon daily news archive: week commencing 29 October 2001
Silicon daily news archive: week commencing 5 November 2001
Silicon daily news archive: week commencing 14 January 2002
Silicon daily news archive: week commencing 12 November 2001
Jazz up your strategic direct marketing
Members' Evening: Integrating Digital Expertise into Direct Marketing—DP&A Digital
A rolling programme of new insights and knowledge
Customer management in public sector organisations — Neil Woodcock, Merlin Stone and Yuksel Ekinci, Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 1
Silicon daily news archive: week commencing 26 November 2001
Silicon daily news archive: week commencing 25 March 2002
Online consumers 'plan to use coupons'
Silicon daily news archive: week commencing 3 December 2001
Share the rewards of IDM membership this autumn
IDM Business Performance Award 1998: rewarding excellence
The IDM Symposium 2007: Programme
Email marketers 'struggle with images'
An introduction to brand equity: how to understand and appreciate brand value and the economic impact of brand investment — David Haigh, Interactive Marketing, Vol. 5 No. 1
Marketers told businesses are 'drowning in communication'
Is there a best time to send emails?
'Trust earning text' can break down spam barriers, expert says
Silicon daily news archive: week commencing 10 December 2001
Search engines "fantastic tool" for marketing
Research reveals consumer doubts over social networking
Web figures indicate UK has fifth largest internet population
Direct marketing 'increasingly popular'
Mobile video marketing not taking off in the UK?
Email marketing budgets 'to remain stable'
Editorial — Derek Holder, Robin Fairlie, Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 2
IDM Scotland Event: Would John Stewart Recognise Aspiring Alison?—WWAV Rapp Collins Scotland
Opinion piece: Optimised marketing in the Internet age — George Wiedemann, Interactive Marketing, Vol. 3 No. 1, Special US Issue
Reviews — Interactive Marketing, Vol. 3 No. 1, Special US Issue
The AA and Rapier Strike Gold in IDM Business Performance Awards
Opinion piece: Permission versus permissive marketing — Jerry Shereshewsky, Interactive Marketing, Vol. 3 No. 1, Special US Issue
Broadband: Shaping the future of interactive marketing — Jeff Allen, Interactive Marketing, Vol. 3 No. 1, Special US Issue
Visitor patterns of a profitable website — Richard Colombo, Interactive Marketing, Vol. 3 No. 1, Special US Issue
New technology briefing: M-commerce changes the marketing game — Henry Elkington and Tomas Linden, Interactive Marketing, Vol. 3 No. 1, Special US Issue
Best practice: Web-mining case study: An Internet radio website — Jesus Mena and Raymond Pettit, Interactive Marketing, Vol. 3 No. 1, Special US Issue
Legal and regulatory update: Current issues on Internet sales and nexus — Derek Rose, Juan Keller and John Barrie, Interactive Marketing, Vol. 3 No. 1, Special US Issue
Abstracts — Interactive Marketing, Vol. 3 No. 1, Special US Issue
Marketspace — Interactive Marketing, Vol. 3 No. 1, Special US Issue
MySpace 'the most popular social networking sites'
Online retail set to grow
Metrics: The kaleidoscope of value measurement at customer, campaign, function or enterprise level — Nigel Magson, Interactive Marketing, Vol. 3 No. 2
Is your marketing worth buying? — Alan Mitchell, Interactive Marketing, Vol. 3 No. 2
What next for interactive television? — Andrew Curry, Interactive Marketing, Vol. 3 No. 2
Privacy: The Achilles' heel of the new marketing — Keith Fletcher, Interactive Marketing, Vol. 3 No. 2
Best practice: Design and development of cahoot's CRM system — Ann Richards, Interactive Marketing, Vol. 3 No. 2
Legal and regulatory update: E-mail and text message marketing — Shelagh Gaskill and Adrian Hackett, Interactive Marketing, Vol. 3 No. 2
Abstracts — Interactive Marketing, Vol. 3 No. 2
Marketspace — Interactive Marketing, Vol. 3 No. 2
Reviews — Interactive Marketing, Vol. 3 No. 2
Search engine optimisation: A primer on outsourcing key tasks — Ralph F. Wilson and James B. Pettijohn, Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 2
Previous websites of the month: what makes them so good?
Electronic Communications: Privacy, Data Protection & the European Directive
New technology briefings - London
Choose the study option that's right for you
MAGNET — the networked magazine of the IDM (October 2002)
Legal and Regulatory Update: Extension of the Telephone Preference Service to businesses — Shelagh Gaskill, Interactive Marketing, Vol. 6 No. 1
Identity fraud 'on the rise'
IDM supports East of England Network’s inaugural event
Members' Evening: Interactive TV Landscaping—BMPtvi
Evening with a Fellow: Strangers into Friends—Judith Donovan CBE, F IDM
Members' Evening: Unleashing the Power of Mobile for Direct Marketing Activities—12Snap
Members' Evening: Facing the Media—Communicate Media Consultancy
Members' Evening: Build Your People for Profit—The HR Consultancy
Silicon daily news archive: week commencing 22 April 2002
How Do You Get Your Customer to Commit Online? — Christine Reid, Manches
Mobile Marketing and Commerce — Sean Flynn, Boltblue
Technology Branding and Marketing — Charlie Hoult, Loewy
The E-Business Imperative — Jim Norton, Institute of Directors
The IDM Digital Marketing Conference 2004 presentations
Email Marketing — David Woodrow, 24/7 Mail
Marketing becoming key for small businesses
Youngsters 'less exposed to online advertising'
Dancing in step — The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed? — Alan Tapp and Merlin Stone, Interactive Marketing, Vol. 6 No. 1
IDM North Event: Winning New Customers
Silicon daily news archive: week commencing 6 May 2002
Members' Evening: Total Impact—This Time it's Personal!—TBWA\GGT Direct
DMC 'to regulate entire industry'
Brands 'should work with social networks for success'
IDM North West Event: Evening with a Fellow—Integrate or Die?—Nick Backhouse F IDM
IDM honours record number of marketing graduates
Online orders good for marketing
Classifying businesses — Richard Webber, Richard Lloyd and Sue Walters, Interactive Marketing, Vol. 6 No. 1
Online advertising 'set to grow'
Site map and help >>
Silicon daily news archive: week commencing 13 May 2002
Email marketers warned over priorities
Retailers turn to comparison sites
Silicon daily news archive: week commencing 21 January 2002
IDM Business Performance Award 2001: gold winner
IDM Business Performance Award 2001: highly commended
IDM Business Performance Award 1999: silver winner
IDM Business Performance Award 1999: highly commended
www.think-direct.com: services for graduates and students from the IDM
IDM Business Performance Award 1998: gold winner
IDM Business Performance Award 1998: silver winner
IDM Business Performance Award 1999: finalists
IDM Business Performance Award 1998: silver winner
IDM Business Performance Award 1998: highly commended
IDM Business Performance Award 1998: highly commended
IDM Business Performance Award 1998: finalists
A Sparkling Performance: Diamond Winner,
Business Performance Awards 2008 *
Retailers 'expected to use new technology'
Consumers reveal concern over data use
Keeping your financial information secure
IDM Business Performance Award 1999: rewarding excellence
Silicon daily news archive: week commencing 28 January 2002
Pay an IDM invoice
What is Marketing?
Financial direct mail volumes fall
Modelling Lifetime Value: Options and Issues for Determining Future Customer Value — Barry Leventhal, Teradata
Measuring Customer Profitability in Retail Financial Services — Simon Doherty, Teradata
Businesses 'not measuring mobile traffic'
The Annual IDM Lecture 2005: Customer Evolution—Survival of the Fittest
Environment Agency 'to create digital marketing roster'
Digital marketing 'opening up internet'
October 2001 review: Designing Web Usability: The Practice of Simplicity
IDM Launches first CPD scheme for DM
IDM Central/Experian Event: They Did WHAT! and Unleashing the Power of Mobile—Back by Demand
Bluetooth marketing 'has clear advantages'
Breaking Down the Barriers — Andrew Howells, BMPtvi
PR companies 'yet to use social media'
Qualifications for your future
Editorial — Derek Holder and Robin Fairlie, Interactive Marketing, Vol. 3 No. 3
Effective E-Mail Marketing: Beyond the Basics (1 day course)
IDM Business Performance Award 2001: direct action wins the day
Outsourced CRM: Why it will increasingly rely on application service providers — Wendy Hewson, Interactive Marketing, Vol. 3 No. 3
Mobile marketing 'valuable for customer engagement'
Developing a truly customer-centric CRM system: Part one—strategic and architectural implementation — Martin Nitsche, Interactive Marketing, Vol. 3 No. 3
IDM and The Marketing Society unveil speaker line-up for inaugural Symposium
Silicon daily news archive: week commencing 18 February 2002
IT sector 'experiences highest email open rates'
My password
Case study: Cushman & Wakefield 'Knowledge Center' campaign
APA to undertake magazine research
IDM Business to Business Council supports best practice with new networking evenings
Freeview launches first-ever ad campaign
Reputation monitoring market 'to be worth £60m'
Lead generation demand rises
Silicon daily news archive: week commencing 1 July 2002
Internet 'driving down' media price inflation
Interactive Marketing — October issue
The New Distance Marketing Directive for Financial Services
Incentives and benefits beyond just training
Marketers 'should change focus to customers' journeys'
Abstracts — Interactive Marketing, Vol. 6 No. 1
August 2002 book review: Handbook of Customer Satisfaction and Loyalty Management
IDM Student Competition winners announced
UK Academics receive free MOSAIC training from IDM and Experian
Help with buying from the IDM
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 1
Marketers 'not using full potential of customers'
Small firms 'value social media'
Direct mail 'can improve digital campaigns'
Finalist of IDM's National Student Competition announced
Online spending grows
Web copywriting realities: what your reader wants
Online marketers 'should use SEO and search marketing'
BBC preparing 'magic marketing campaign'
Online 'is now an essential advertising medium'
Economic slowdown 'not affecting e-commerce'
The first ever IDM/Marketing Society Symposium 2004
IDM and IAB launch new Digital Marketing Conference
Consumer motivation: Home truths and marketing myths — Bill Burey, Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 1
Silicon daily news archive: week commencing 4 March 2002
E-stuff: In the rush for high tech, have we forgotten the high touch? — Steve Reiman, Interactive Marketing, Vol. 3 No. 3
Using innovative research to build the foundations of actionable CRM strategies — Roger Donbavand, Interactive Marketing, Vol. 3 No. 3
Best practice: A great place to shop, work and invest: Measuring and managing the service profit chain at Sears Canada — Mark Norquist, Melanie Gilbert, Roy King, Rick Brown and Pamela Clarke, Interactive Marketing, Vol. 3 No. 3
Legal and regulatory update: Exporting personal data — Christine Reid, Interactive Marketing, Vol. 3 No. 3
Abstracts — Interactive Marketing, Vol. 3 No. 3
Reviews — Interactive Marketing, Vol. 3 No. 3
Marketspace — Interactive Marketing, Vol. 3 No. 3
Data Protection workshop for Direct and Digital Marketers
Emerging digital channels 'impacting on email'
Expert outlines benefits of 'opting down'
February 2002 review: for those who love—and hate—direct marketing
Click-through rates 'only one indicator of marketing performance'
Facing the Media — Irene Mallis, Communicate Media Consultancy
Oasis: Why Keeping Customers Unlocks Long-Term Profitability — Peter McCarthy, iSKY
Building Your People for Profit — Claire Owen, Stopgap
Silicon daily news archive: week commencing 10 June 2002
FEEDBACK>> 
Marketers 'should consider Christmas early'
Research highlights email marketing potential
'No science' to email marketing design
Web Usability: Tools and Techniques training course
Cookies: More Deadly than a Walther PPK — Andrew Thomas, Universal McCann
Integrating Digital Expertise into Direct Marketing — Rob Walk, DP&A Digital
Marketing Databasics
Sale and Supply of the Electoral Register — Jodie Sangster, DMA
IDM Scotland Event: Fighting the Flak on Fulfilment—Mail Marketing (Scotland)
Site Visit: Be A Sport—Take the Interactive Challenge at Chelsea Football Club
The Annual IDM Lunch 2004
Are market research and customer research the same thing? The implications for linking to external data — Barry Leventhal, Interactive Marketing, Vol. 1 No. 3
Best practice: Botton Village's fundraising success — Jackie Fowler, Interactive Marketing, Vol. 1 No. 4
New marketing skills for the internet economy
Best practice: Electronic Telegraph—A journey into a new medium — Danny Meadows-Klue, Interactive Marketing, Vol. 1 No. 3
Best practice: Exploiting knowledge within a global company: The Truffles intranet — Kevin Cody, Interactive Marketing, Vol. 2 No. 3
Editorial: A dress rehearsal for the future — Derek Holder and Robin Fairlie, Interactive Marketing, Vol. 1 No. 1
Useful links
Virgin Media circumvents BSkyB to sign Lost
TV for Direct Marketers: Where Next? — Matt White, Channel 4
Slowdown forecast in online adspend growth
The One-to-One Future
TV for Direct Marketers: Where Next? — Chris Gardner, Marketing Director, Which?
Case Study: Implementing integrated marketing: The Seeboard Energy case — Angus Jenkinson and Branko Sain, Interactive Marketing, Vol. 5 No. 4
New Customer Acquisition Strategy
Opinion piece: Sites for sore eyes: Direct mail and the Internet—allies or adversaries? — Stuart McKibbin, Interactive Marketing, Vol. 1 No. 2
Increased demand for direct marketing education creates urgent need for undergraduate placements
Organising for the interactive marketing of tomorrow — Andrew J Parsons, Interactive Marketing, Vol. 1 No. 2
Editorial — Derek Holder, Interactive Marketing, Vol. 5 No. 4
Opinion Piece: The rise of real-time — Tony Coad, Interactive Marketing, Vol. 5 No. 4
CRM in financial services: Are companies realising the benefits of CRM in practice, and how is the strategy being implemented in organisations? — Janet Winston, Interactive Marketing, Vol. 5 No. 4
Marketspace — Interactive Marketing, Vol. 1 No. 2
New technology briefing: The march of digital interactive TV and the emerging science of telegraphics — Neal Rimay-Muranyi, Interactive Marketing, Vol. 1 No. 2
Best practice: E-business in BT — Neil Mellor, Interactive Marketing, Vol. 1 No. 2
Legal and regulatory update: E-commerce policy developments — Michael Chissick and Jan Radler, Interactive Marketing, Vol. 1 No. 2
Abstracts — Interactive Marketing, Vol. 1 No. 2
Fusion of market research and database marketing — Richard Webber and Peter Sleight, Interactive Marketing, Vol. 1 No. 1
Contesting the future — Bob Tyrrell, Interactive Marketing, Vol. 1 No. 1
Postcards most effective form of direct mail, report shows
The two sides of loyalty — Don E Schultz and Dana Hayman, Interactive Marketing, Vol. 1 No. 1
Measuring, managing and improving the performance of CRM — Robert Shaw, Interactive Marketing, Vol. 1 No. 1
Closing the skills gap in direct marketing — Angus Jenkinson, Interactive Marketing, Vol. 1 No. 1
New technology briefing: An overview of the Internet — Paul Eccleson, Interactive Marketing, Vol. 1 No. 1
Best practice: Launch of the Freelander — Robin Fairlie, Interactive Marketing, Vol. 1 No. 1
Online marketing 'set to continue growth'
Legal and regulatory update: Compliance in the interactive environment — Michael Chissick, Interactive Marketing, Vol. 1 No. 1
Abstracts — Interactive Marketing, Vol. 1 No. 1
Reviews — Interactive Marketing, Vol. 1 No. 1
Marketspace — Interactive Marketing, Vol. 1 No. 1
Top 10 properties for October
The fourth Annual IDM B2B Marketing Conference 2007: Understanding the personal tastes of today's business buyers
IDM North West Event: They Did WHAT!—Stephen Barr M IDM, The Values Company
IDM Business Performance Award 2001: silver winner
Customer involvement in marketing 'helps'
Research highlights growth of e-commerce
Stealth selling
Widget spending set to grow
US hooked on email
Brands damaged by dodgy online association
NCC accuses supermarkets of pushing fatty foods
Effective email marketing can preserve brand image, dotMailer says
Total UK adspend reaches double figures for internet
All Consumers Are Not Created Equal
Guide to Advertising and Sales Promotion Law
Professional marketers can "flip traditional radio advertising on its head"
The Annual IDM Data Council Summit 2008; Thinking Ahead, Richard Worsley, Director, Tomorrow Project
IDM membership criteria and fees
Welsh firm raises doubts over .cym plans
Online retailers 'should send consumers a wish list'
Study highlights the benefits of online and offline integration
Simon Hall Hon F IDM
Marketing planning 'essential for small businesses'
Websites must be "readable and understandable" to boost marketing
Email is not digital direct marketing, businesses warned
"Seven Cs" are key to marketing climate change messages, report says
Cut through the babble with our jargon buster
Letter to the editors — V Chapman, Interactive Marketing, Vol. 2 No. 4
Essential qualifications for today's marketers
Search theIDM.com
Editorial — Derek Holder and Robin Fairlie, Interactive Marketing, Vol. 2 No. 4
Silicon technology news
Direct Marketing (4th Ed)
Creating a multichannel e-business strategy — Lucy Jacobs, Interactive Marketing, Vol. 2 No. 4
Turning a marketing database into a relationship marketing database — Andrea Micheaux and Anne Gayet, Interactive Marketing, Vol. 2 No. 4
E-fulfilment: The opportunities for the future: Part two — James Woudhuysen, Interactive Marketing, Vol. 2 No. 4
New technology briefing: E-commerce and identity fraud — Gareth Jones, Interactive Marketing, Vol. 2 No. 4
Best practice: Tesco.com — Peter Sleight, Interactive Marketing, Vol. 2 No. 4
Receive your own quarterly copies
Legal and regulatory update: A question of trust and confidence—Self-regulation of e-commerce — Alastair Tempest, Interactive Marketing, Vol. 2 No. 4
Best Practices in Customer Service
Handbook of Customer Satisfaction and Loyalty Measurement (2nd Ed)
Data Warehousing in Action
Data Warehousing: The Route to Mass Customisation
Abstracts — Interactive Marketing, Vol. 2 No. 4
Reviews — Interactive Marketing, Vol. 2 No. 4
Marketspace — Interactive Marketing, Vol. 2 No. 4
Bath and Northumbria take gold prizes in 2004 IDM's Student Competition
Professor Derek Holder F IDM
Advertising and sponsorship >>
If we don't know, we know someone who will!
The Royal Marsden Hospital: 2005 IDM Business Performance Awards Diamond Award winner — Campaign: 'An ordinary day in an extraordinary place’ — Kate Boothby, Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 2
Telewest Broadband: 2005 IDM Business Performance Awards Diamond Award winner — Campaign: 'Altogether better value' — Kate Boothby, Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 2
New Technology briefing: E-catalogues and e-brochures: Their part in record e-retail figures — Jeff McCarthy, Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 2
New Technology briefing: Europe crosses its online tipping point — Danny Meadows-Klue, Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 2
Abstracts — Journal of Direct, Data and Digital Marketing Practice Vol. 8 No. 2
Many major UK companies are undervaluing their most important asset, claims IDM Data Council
Direct Marketing in Practice
How to Measure Customer Satisfaction
Global Sourcebook of Address Data Management
Improving Data Warehouse and Business Information Quality: Methods for Reducing Costs and Increasing Profits
Taking the Fear Out of Data Analysis
The Next Step in Database Marketing
2,239 Tested Secrets for Direct Marketing Success
Micro-headlines an emerging email marketing tactic, expert says
Carbon Trust looks for marketing partners
Concern over data use
Business to Business Direct Marketing (2nd Ed)
Cases in Direct Marketing (2nd Ed)
T2D Group
Direct Marketing in Ireland
Using Smart Cards to Gain Market Share
Exploring Direct Marketing
Successful Direct Marketing Methods
The New Direct Marketing (3rd Ed)
Affiliate Selling: Building Revenue on the Web
Marketers’ Christmas Party 2004
An agenda for change
Blur: The Speed of Change in the Connected Economy
Business @ the Speed of Thought
Business-to-Business Internet Marketing
Educational website traffic 'rises 11%'
DRTV potential endorsed as viewers 'continue to watch ads'
Glenfiddich details £1 million campaign spanning print, online and digital
Two US holidays awarded to top IDM Diploma students
Electronic Commerce: A Managerial Perspective
Email Marketing
E-Media
BPA — Winners in Action
Internet Marketing: Strategy, Implementation and Practice
Introduction to Copywriting training course
Social networking adspend 'set for 150 per cent yearly growth'
Net Benefit
Net Worth
Selling on the Net
The Age of E-Tail
Direct marketers 'must use targeting analytics'
The New Integrated Direct Marketing
The New Marketing Paradigm
Google's profits 'highlight advertising success'
Rethinking the Future
Do Your Own Market Research (3rd Ed)
TV for Direct Marketers: Where Next? — Tina Taylor, Channel 4
The Effective Use of Market Research (3rd Ed)
The Marketing Research Process (5th Ed)
TV for Direct Marketers: Where Next? — Mike Colling F IDM, Managing Director, Mike Colling and Co.
TV for Direct Marketers: Where Next? — Maria Phillips, Creative Partner, Watson Phillips Norman
Key Customers
Majority of US web traffic originates from rest of world
Email marketers offered e-commerce ROI tips
Marketing Management and Strategy
Marketing Management
New Marketing Strategies
BBC shows off new homepage
New marketing director for expanding Virgin Radio
Return on Customer: Creating and Maximizing Value from Your Scarcest Resource
Enterprise One-to-One
Growth of dynamic content 'to continue in 08'
DoubleClick left in lurch as Viacom goes with Microsoft
Relationship Marketing
National Express in East Coast passenger push
Strategic Customer Care
The Eleventh Commandment
The Loyalty Effect
Firebrands: Building Brand Loyalty in the Internet Age
Wired Words: Language is the New Identity
An editorial board of international status
Award-winning creative in Newcastle
IDM holds first ever Academy at Internet World 2004
Clive Humby follows lecture success with exclusive IDM Workshop
Data will help marketers understand the new multicultural Britain - IDM Data Summit 2008
Marketers criticised for neglecting existing customers
EU officials halt Google's DoubleClick purchase
Army slammed over 'glamorising advertising campaigns'
A dress rehearsal for the future
How to Write More Powerful Direct Mail Letters training course
Getting Data Quality Right
Simultaneous media usage: A critical consumer orientation to media planning
Case Study: Tesco.com: Defining the online shopping experience for the UK consumer — Robin Fairlie, Interactive Marketing, Vol. 5 No. 4
New Technology Briefing: Video mobile as a marketing tool — Lance Stevens, Interactive Marketing, Vol. 5 No. 4
Legal and Regulatory Update: The EU Directive on the Distance Marketing of Financial Services — Interactive Marketing, Vol. 5 No. 4
Abstracts — Interactive Marketing, Vol. 5 No. 4
Online retailers in for jolly Christmas
Facebook launches social marketing system
1.2 Impact of digital - has the 'e'-revolution finally arrived
The 2009 IDM Data Council Summit,
Thursday 5 March 2009
Making Brand & Marketing Metrics Make Sense
Effective Presentation Skills training course
Direct Marketing for Newcomers training course
Silicon daily news archive: week commencing 30 July 2001
The Business of Persuasion
UK marketing agencies 'offer range of expertise'
New mobile marketing solution launched
Ads within computer games welcomed by gamers
Direct & Digital Marketing for Small Businesses
BBC reshuffles digital marketing agencies
IDM appoints new B2B Council members
Digital marketing is not a fad, expert says
View from the top: new advertising opportunities for direct and digital marketers; Hamish Pringle, Director General, IPA
IMRG: Improved marketing keeps online retail growing
Green guidelines for marketing firms announced
Most marketers need more in their emails, industry reporter says
Thinking ahead
IDM Business Performance Award 2000: finalists
Silicon daily news archive: week commencing 25 February 2002
eCommerce sales set to increase in the US
Mobile search increasingly popular
30-somethings to become 'power generation'?
Over 50s continue to spend
Online opportunities to 'boost media and entertainment growth'
US 'lagging behind' on mobile marketing
The IDM Data Council Summit 2008 Programme
News International to merge marketing terms
Digital marketing event to launch in September
Music industry considers new marketing channels
Planning and Buying Print and Production
Building Brands Directly
The IDM Business Performance Awards 2008 Gallery
Designing Web Usability: The Practice of Simplicity
Marketers urged to measure ROI of video content
Best practice: Goldfish Guide case history — Peter Sleight, Interactive Marketing, Vol. 2 No. 1
Rock bid conflict for Virgin Money's ad agency
Best practice: The e-business enterprise and the 'web first' principle of e-marketing — Alfonso Di Ianni, Interactive Marketing, Vol. 2 No. 2
Best practice: The NSPCC: The full stop campaign — Robin Fairlie, Interactive Marketing, Vol. 2 No. 3
Reviews — Interactive Marketing, Vol. 1 No. 3
Build a one-to-one learning relationship with your customers — Don Peppers and Martha Rogers, Interactive Marketing, Vol. 1 No. 3
Database marketing connects to the Internet — Richard J Courtheoux, Interactive Marketing, Vol. 2 No. 2
Debate paper: Privacy, data protection and freedom of information — Marty Abrams, Elizabeth France and Ivan Hodac, Interactive Marketing, Vol. 2 No. 1
Direct response multilist market testing — David Dupin, Interactive Marketing, Vol. 2 No. 2
Does how customers are managed impact business performance? — Neil Woodcock, Interactive Marketing, Vol. 1 No. 4
Editorial — Peter Mouncey, Interactive Marketing, Vol. 2 No. 2
Editorial — Derek Holder and Robin Fairlie, Interactive Marketing, Vol. 2 No. 3
Editorial: A new, emerging profession — Derek Holder and Robin Fairlie, Interactive Marketing, Vol. 1 No. 4
Essential Marketing Law: legal, decent, honest & true
Effective Negotiation Skills training course
E-fulfilment: The opportunities for the future: Part one — James Woudhuysen, Interactive Marketing, Vol. 2 No. 3
Exploiting interactive marketing — Michael Caccavale, Interactive Marketing, Vol. 1 No. 3
Facing online: Navigating technologies of commerce and change — James E Short, Interactive Marketing, Vol. 1 No. 3
From 'push' to 'pull'—Changing the paradigm for customer relationship management — John Seddon, Interactive Marketing, Vol. 2 No. 1
How disintermediation is changing the rules of marketing, sales and distribution — Christopher Ryan, Interactive Marketing, Vol. 1 No. 4
In one-to-one marketing, which 'one' comes first? — Alan Mitchell, Interactive Marketing, Vol. 1 No. 4
Interactive marketing needs interactive marketers — Dick Stroud, Interactive Marketing, Vol. 2 No. 3
Legal and regulatory update: A light touch—The ITC's consultation paper on interactive TV services — Charlotte Price, Interactive Marketing, Vol. 2 No. 1
Legal and regulatory update: A new regulatory regime for direct marketing using fax, telephone and e-mail — Charlotte Price, Interactive Marketing, Vol. 1 No. 4
IDM training—your route to marketing success
Legal and regulatory update: The E-Commerce Directive — Jan Radler, Interactive Marketing, Vol. 2 No. 2
Legal and regulatory update: The E-Commerce Directive and its impact on pan-European interactive marketing — Mike Pullen and Julia Robinson, Interactive Marketing, Vol. 2 No. 3
Marketspace — Interactive Marketing, Vol. 1 No. 3
Marketspace — Interactive Marketing, Vol. 1 No. 4
Marketspace — Interactive Marketing, Vol. 2 No. 1
Marketspace — Interactive Marketing, Vol. 2 No. 2
Marketspace — Interactive Marketing, Vol. 2 No. 3
The fourth Annual IDM B2B Marketing Conference 2007
New technology briefing: Cookies—Are they a tool for web marketers or a breach of privacy? — Brian Pennington, Interactive Marketing, Vol. 2 No. 3
New technology briefing: Digital printing — Philip Moreland, Interactive Marketing, Vol. 2 No. 1
New technology briefing: Smart cards — Chris Potts, Interactive Marketing, Vol. 1 No. 3
New technology briefing: The Post Office, technology and innovation — Duncan Hine, Interactive Marketing, Vol. 1 No. 4
New technology briefing: WAP — Lee Wright, Interactive Marketing, Vol. 2 No. 2
Next-generation web services: Enabling the customer-centric organisation — Andrew Pickup, Interactive Marketing, Vol. 1 No. 4
Opinion piece: Chartering interactive marketing's 21st Century — Chris Macrae, Interactive Marketing, Vol. 1 No. 3
Statistics and Testing training course
An Introduction to Database Marketing
Editorial — Don E. Schultz, Interactive Marketing, Vol. 5 No. 1
Understanding brands, branding and brand equity — Kevin Lane Keller, Interactive Marketing, Vol. 5 No. 1
Opinion piece: Creativity in direct marketing — Mark Fiddes, Interactive Marketing, Vol. 1 No. 4
Opinion piece: Permission is not enough — Alan Rosenspan, Interactive Marketing, Vol. 2 No. 3
Reframing relationship marketing for consumer markets — Lisa O'Malley and Caroline Tynan, Interactive Marketing, Vol. 2 No. 3
Reviews — Interactive Marketing, Vol. 2 No. 1
Reviews — Interactive Marketing, Vol. 2 No. 3
Strategies for driving traffic to your site — Jason Goodman, Interactive Marketing, Vol. 2 No. 2
Where next? Is there a future for the mail medium in the digital age? — Adam Novak, Interactive Marketing, Vol. 2 No. 3
The First IDM Data Council Summit 2007
BBC campaign beefs up iPlayer launch
Festive season spurs online sales
WWAV to launch Expedia's anniversary celebrations
'Silver surfers' overtake young on internet
IDM Business Performance Award 2000: ultimate in performance
Creative Room 101
Marketing Mayhem: Why marketing isn't producing the way it used to
BBC 'fears for digital funding'
Most frequently visited sites revealed by web trend tracker
Editorial — Derek Holder, Robin Fairlie, Journal of Direct, Data and Digital Marketing Practice Vol. 9 No. 3
The IDM Academy at the International Direct Marketing Fair, 29 April - 01 May
IDM Business Performance Award 2000: bronze winner
Direct marketing expert urges SMEs to 'maximise marketing potential'
Silicon daily news archive: week commencing 15 April 2002
New targeted local mobile service for marketers
Value gap marketing: Customer value optimisation using database marketing — John Groman, Interactive Marketing, Vol. 1 No. 2
Developing and branding innovative Internet-based delivery for financial institutions — James L Bauer, Interactive Marketing, Vol. 1 No. 2
The real challenge of being direct: A strategic and operational road map for customer relationship marketing — Stewart Pearson, Interactive Marketing, Vol. 1 No. 2
Database Marketing: The Ultimate Marketing Tool
Silicon daily news archive: week commencing 23 July 2001
Adopting Best Practice In Data Quality Management - the top 14 actions your organisation could take…
Book a date with our inspirational trainers
Brightcove and IAC team up
Silicon daily news archive: week commencing 6 August 2001
Silicon daily news archive: week commencing 20 August 2001
Silicon daily news archive: week commencing 3 September 2001
Silicon daily news archive: week commencing 10 September 2001
Silicon daily news archive: week commencing 17 September 2001
IDM Business Performance Award 2000: highly commended
Silicon daily news archive: week commencing 24 September 2001
We welcome your feedback
Silicon daily news archive: week commencing 1 October 2001
Epson integrates marketing strategies for new promotion
"Scary" ad-tracking has many benefits
Google outlines integration benefits of DoubleClick acquisition
New look for online Independent
Govt swells child obesity ad campaign coffers
New digital ad campaign targets online mums
Silicon daily news archive: week commencing 13 August 2001
IDM Business Performance Award 2001: silver winner
IDM Business Performance Award 2001: finalists
WPP chief admits to Google growth concerns
UK public wants more control over relationship with charities
Silicon daily news archive: week commencing 11 March 2002
November 2000 review: Electronic Commerce: A Managerial Perspective
Previous books of the month
August 2000 review: Up Close and Personal? Customer Relationship Marketing @ Work
October 2000 review: Internet Marketing: Strategy, Implementation and Practice
April 2001 review: Improving Data Warehouse and Business Information Quality: Methods for Reducing Costs and Increasing Profits
June 2001 review: Kotler on Marketing: How to Create, Win and Dominate Markets
IDM Business Performance Award 2000: gold winner
IDM Business Performance Award 2000: silver winner
Silicon daily news archive: week commencing 27 August 2001
Professional qualifications for career success
Editorial — Barrie Spelling, Interactive Marketing, Vol. 3 No. 1, Special US Issue
Editorial — Derek Holder and Robin Fairlie, Interactive Marketing, Vol. 3 No. 2
Sponsoring decisions 'influence gay consumers'
CPD FAQs
Keynote Evening: Achieving E-Commerce Success the Multichannel Way—Barclays eWorld
Complimentary learning materials that complement your IDM studies
IDM Business Performance Award 1999: gold winner
IDM Business Performance Award 1999: highly commended
IDM Business Performance Award 1999: highly commended
Join today and enjoy the benefits!
Insight given into UK online video penetration
Christmas shoppers 'heading online'
Members' Evening: Would you Throw the Baby out with the Bathwater?—Arthur Andersen Digital Solutions
Technology advances 'drive marketing integration'
Affiliate marketing 'growing in popularity'
Number of visitors to brokerage sites increases
The First Direct Model — Nick Bowyer, First Direct
Innovative Formats — Philip Moreland, Waddington & Ledger
Editorial — Derek Holder, Robin Fairlie, Interactive Marketing, Vol. 6 No. 3
Silicon daily news archive: week commencing 18 March 2002
We can help you find and recruit talented marketers by advertising a vacancy on the jobs noticeboard
Edit or delete your advertised vacancies
The Essential Guide to Data Warehousing
Data Warehousing for Dummies
Data Warehousing for Business Intelligence and E-Commerce
Secrets of Successful Telephone Selling
Easy Step by Step Guide to Telemarketing, Cold Calling & Appointment Making (Revised Ed)
Strategic Database Marketing
Annual IDM Lecture 2004 – R is for relevance
Websites should be simple, easy to use, marketers advised
Marketers face challenge over ad targeting and privacy
The formation, organisation and management of MyFootballClub: Implications for marketing practice — Simon Chadwick, Will Garford, Guilherme Guimaraes and Daragh O ’ Reilly, Journal of Direct, Data and Digital Marketing Practice Vol. 10 No. 2
Email marketing 'to be key over Christmas'
Marketers plan CRM investment
Businesses continue to slash marketing budgets
The Biology of Business: Decoding the Natural Laws of Enterprise
Savvy marketers 'switching to digital'
Marketing industry hits back at data sharing report
The Army 2008
Nestle Purina PetCare 2004
AA 2003
Orange 2002
Toyota 2001
Oxfam 1999
BMW 1998
Loyalty Rules! how today's leaders build lasting relationships
Principles of Internet Marketing
Silicon daily news archive: week commencing 1 April 2002
Silicon daily news archive: week commencing 8 April 2002
Silicon daily news archive: week commencing 17 June 2002
The Customer Management Scorecard
Developing and Implementing a CRM Strategy
Carving Jelly
The Essential Guide to Knowledge Management: E-Business and CRM Applications
The Handbook of Key Customer Relationship Management
Simplicity Marketing
March 2002 review: fancy inhabiting a piece of history?
March 2002 review: The Biology of Business: Decoding the Natural Laws of Enterprise
Loyalty Marketing for the Internet Age: How to Identify, Attract, Serve, and Retain Customers in an E-Commerce Environment
Advertise a job or find a new one!
Some useful advice from the HR experts (Archive)
Four key steps to handling stress — The HR Consultancy
Stress in the workplace: the manager's perspective — The HR Consultancy
Transferable skills: what are you selling? — The HR Consultancy
Accelerating Customer Relationships
A quick user guide to theIDM.com
Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality
Reviews — Interactive Marketing, Vol. 6 No. 3
Data Protection Update — Christine Reid, Manches
Would John Stewart Recognise Aspiring Alison? — Gus Chalmers, WWAV Rapp Collins, and Calum Bennie, Scottish Friendly Assurance
New B2B data product aims for speed and flexibility
Up Close and Personal? Customer Relationship Marketing at Work
Measuring and Valuing Customer Relationships
They Did WHAT! — Stephen Barr, The Values Company
The Children's Society commits to follow-up DRTV campaign
Editorial — Derek Holder, Interactive Marketing, Vol. 3 No. 4
Paper mail in the home of the 21st Century: An analysis of the future of paper mail and implications for the design of electronic alternatives — Richard Harper and Brian Shatwell, Interactive Marketing, Vol. 3 No. 4
When should a customer be defined as 'lapsed'? — Dominique Crié, Interactive Marketing, Vol. 3 No. 4
E-commerce—The world's consumers have their say — David Walker, Jane Gwilliam and Malcolm Baker, Interactive Marketing, Vol. 3 No. 4
Developing a truly customer-centric CRM system: Part two—analysis and campaign management, Martin Nitsche, Interactive Marketing, Vol. 3 No. 4
New technology briefing: Customer recognition systems: A prerequisite for effective CRM? — Richard Webber, Interactive Marketing, Vol. 3 No. 4
Best practice: Saab vs. Letting Go: The 24-hour test-drive campaign, Tony Watson, Interactive Marketing, Vol. 3 No. 4
Legal and regulatory update: Marketers get a wake-up call from EU cookie legislation — Danny Meadows-Klue, Interactive Marketing, Vol. 3 No. 4
Abstracts — Interactive Marketing, Vol. 3 No. 4
IDM South West Event: Is Your Business DPA-Compliant?—Veale Wasbrough
Reviews — Interactive Marketing, Vol. 3 No. 4
Marketspace — Interactive Marketing, Vol. 3 No. 4
Unleashing the Power of Mobile for Direct Marketing Activities — Anne de Kerckhove, 12Snap
Emails emphasising brand and product 'have superior click-through rates'
Blogs 'enable companies to build up consumer trust'
Practical International Data Management
April 2002 review: A Guide to the Data Protection Act 1998 for Direct Marketers
April 2002 review: going, going but far from gone
Moving on from redundancy — The HR Consultancy
Achieving E-Business Success the Multichannel Way — Steven Zuanella, Barclays
Food CPG companies 'favouring internet advertising'
Journal of Direct, Data and Digital Marketing Practice: New Technology Briefings
May 2002 review: rich (yet cheap) pickings
E-Marketing Strategy
FREE: IDM Campaign Planning Guides
The E-Marketing Handbook
Customer Relationship Management
Car buyers 'use a range of research mediums'
Silicon daily news archive: week commencing 29 April 2002
E-Marketing 
One To One B2B
B2B Marketing
Silicon daily news archive: week commencing 20 May 2002
Journal of Direct, Data and Digital Marketing Practice: Editorials and Opinions
The perfect CV? — The HR Consultancy
IDM North Annual One-Day Conference
'Call for action' important in email marketing
Marketers have "increasingly significant" role in NHS
Natural search generates more online leads, survey shows
Two-thirds "annoyed" by amount of direct mail
Internet levels playing field for small businesses, expert says
Email and telemarketing have "major role" in fundraising stewardships
Stamps lend marketers a hand
Website "tug-of-war" must end
Firms risk losing potential customers with "chummy" marketing emails
Gentle language is key in direct mail legacy campaigns, study shows
Firms could be missing out on sales, marketing survey reveals
What's my data worth?
Today's marketer needs to rely more on technology, research says
May 2002 review: Carving Jelly
New web video measurement tool unveiled
Google acquisition 'hints at rosy future for in-game advertising'
Microsoft strikes deal to purchase aQuantive
UK media websites 'boast international audiences'
Motoring industry 'increasing dependence on search ads'
YouTube's future 'threatened by Viacom lawsuit'
Internet marketing revenues 'growing at unprecedented rate'
Action group aims to grow Scottish marketing sector
Search engine optimisation: A primer on keyword strategies — Ralph F. Wilson and James B. Pettijohn, Journal of Direct, Data and Digital Marketing Practice Vol. 8 No.2
Web interaction optimisation 'planned by many marketers for 2007'
Businesses 'not intending to take advantage of blogs'
Royal Mail's lifting of mail restrictions challenged
IDM Data Council: Valuing your Database
IDM West: Brilliant in Bristol
Half of consumers plan to use emerging news media
Direct mailers alerted to importance of responsible campaigns
Google 'could test advertising models on YouTube'
Getting under the customer’s skin - Martin Chillcott M IDM
Report reveals key to word-of-mouth campaigns
Consumers 'are now brand managers'
IDM North Conference: How to Win Customers and Influence Profits - The impact of digital print and personalisation on customers - Focussing on the individual (Workshop)
IDM creative marketing training courses
IDM launches brand new, 3-volume Marketing Guide
Villarenters.com purchase alerts digital marketers in holiday sector
Direct marketing and internet marketing 'driving recovery'
Yahoo!'s new advertising platform 'should improve performance'
Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands
Blog Marketing: the Revolutionary New Way to Increase Sales, Build Your Brand and Get Exceptional Results
Bill ads underused
Case study: RetailChoice.com
New website created for Picture the Loan customers
Five new restaurants opening in Britain every day
Ferrari to launch customer magazine
Email marketers 'losing out on £550m'
Creativity 'improves ROI' in digital
Philippine call centres keep staff "fresh and motivated"
Marketers 'need to get the balance right'
Direct marketing without quality leads is 'a waste of time'
Two thirds of marketers question the value of online advertising
Fifty-eight expert contributors
Twelve tips from the top
Online access to the IDM Marketing Guide
IDM Members' Convention 2006: Celebrating today's profession. Building tomorrow's business
Consumers 'trust traditional media more'
Expert reveals press release tips for marketers
Principles of Direct and Database Marketing
Getting under the customer’s skin - Steve Messenger F IDM
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer