The IDM Symposium 2007: 20:20 Vision

At Symposium 2007 we set out to discover, debate and discuss the powerful forces - the supertrends - that are transforming marketing and, very possibly, your career.

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Click here to view live video clips from this year's event

Where we have permission from our speakers we are pleased to give you access to download the following presentations:

MEGATRENDS
What to expect in direct and interactive marketing in 2010
Bruce A. Biegel, Senior Managing Director, Winterberry Group

CO-CREATION
Navigating the co-created brand
Peter Walshe, Global Brand Director, Millward Brown

LIFESTYLES
Meeting the demands of the 'have it all' lifestyle
Professor Melanie Howard F IDM, Co-founder and Director, The Future Foundation

PREFERENCES
Marketers as guardians of privacy, preference and permission
Alastair Tempest, Director General, The Federation of European Direct and Interactive Marketing

OPTIMISATION
Mastering the data and technology to stay competitive
Luke McKeever, Executive Vice President, Alterian plc

Interactive audience participation

Throughout the day our audience voted on the ten supertrends, ranking them by threats and opportunities. To download a pdf of the results click here.

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