The IDM Symposium informs your marketing strategy and execution

The Symposium is the IDM’s strategic conference for its members and senior marketers from the direct, data and digital marketing disciplines.

The Symposium presents a world-class programme featuring speakers from around the world addressing the significant marketing and marketing communications issues of the day.

Symposium 2007: 20:20 Vision

At Symposium 2007, we discovered, debated and discussed the powerful forces—the supertrends—that are transforming marketing practice and careers.

Symposium 2006: Proving Marketing's Value in the Boardroom

The IDM and Marketing Society Symposium 2006 set out to prove and evaluate the link between marketing investment and market value. Perhaps the most authoritative faculty of speakers ever on this subject was assembled to help senior marketers put—and keep—marketing at the top of their Board's agenda.

Symposium 2005: Digital, Data, Direct

Symposium 2005 gave three days brimming with best practice and expert insights to empower brands. It was one of the largest and most influential marketing conferences in Europe.

Symposium 2004: Making Brands Personal—Connecting with Customers

Tony Mooney of Orange introduced the audience at Symposum 2004 to the idea of genetically modified marketers, while Simon Uwins described the unique insights Tesco had gained from shopping with its customers. Mike Tildesley demonstrated how to build a category leading brand through direct marketing and common sense. The day finished with an address from Lester Wunderman and his personal nineteen-point checklist for effective communications with customers.