The training course programme for marketers covers topics as diverse as direct marketing campaign planning, data protection and best practice search engine marketing. The programme, listed below by training course subject, has been created to include training solutions for every direct, data and digital marketer across all management levels.
Use the drop down box below to filter training courses by category or simply scroll down the complete list. Click on any course title for full details.
Advanced Copywriting workshop
This one-day workshop-style Advanced Copywriting training course is an excellent opportunity to build on your copywriting skills and to hone your technique. You will learn how to produce more creative, strategic and targeted copy that sells with power and conviction.
Affiliate Marketing
This one-day Affiliate Marketing training course will give you the knowledge and practical skills to create effective affiliate marketing programmes. The course covers all the key tools, techniques and best practices, backed by the latest industry case studies.
Best Practice Customer Acquisition
During this one-day training course on best practice customer acquisition, you will learn how to acquire new customers, create integrated marketing plans and develop proposition and creative strategies.
26
Mar 2009
The IDM,
Teddington
25
Jun 2009
The IDM,
Teddington
Best Practice Search Engine Marketing
This two-day training course on best practice search engine marketing will teach you how to increase the quantity and quality of visitors to your website via search engine optimisation and paid for search (PPC), and equip you with the knowledge to improve the performance of your website.
Briefing and Evaluating Creative Work
During this two-day training course on briefing and evaluating creative work delegates will discover how to ensure they get great creative work every time. It includes getting the brief right, why propositions are crucial, how to evaluate creative work and the principles of successful creativity.
Complete Digital Marketing
This digital marketing training course teaches you how to plan, manage and execute successful digital marketing campaigns. Over three days you will learn how to work with digital data and take advantage of e-marketing tools such as search engines, banner ads, emails and SMS.
Complete Direct Marketing
This complete direct marketing training course provides a comprehensive foundation in every facet of direct marketing. Over three days, you will build the knowledge and skills needed to effectively plan, budget, brief, evaluate, measure and manage direct marketing campaigns.
Connecting Brands and Consumers in the Relationship Age
This one-day training course on connecting brands and consumers in the relationship age will teach you how to apply direct marketing and digital marketing strategies to create profitable and lasting relationships with your customers.
19
May 2009
The IDM,
Teddington
Customer Insight - The Complete A-Z One-Day workshop
What do your customers want? Why do they buy and how do they choose? When you know how to get the answers to these and other vital questions, you have the insight and ability to achieve greater results for your marketing pound.
Customer Retention and Development Strategy
This two-day training course on customer retention and development strategies will teach you how to maximise the lifetime value of your customers, and achieve a better return on your retention spend. You’ll also learn about new ways to use data profiling and segmentation to create productive marketing communications.
Developing Strong Marketing Propositions
In this one-day training course on developing strong marketing propositions you will discover how to create more engaging and relevant marketing propositions that catch the attention of your customers.
12
Feb 2009
The IDM,
Teddington
17
Apr 2009
The IDM,
Teddington
Digital Marketing Law: The Essentials
This brand new training course provides a fast-paced, intensive review of the most important legal considerations for digital marketers.
Attend this one-day training course on direct marketing to get a thorough overview of how the industry works, who the key players are and where you can go for essential information.
Effective B2B Email Marketing
This essential training course on effective business-to-business email marketing is for anyone working in a B2B environment. Find out how to build an email database, rent data, get the creative right, create and build a customer relationship and manage your results.
Effective Email Marketing: Beyond the Basics
Gain the tools and techniques to get the most out of your email marketing campaigns, in this intensive two-day training course. Key areas covered include acquiring new customers, profile data, beating filters, creative guidelines and campaign management.
Effective Negotiation Skills
Learn how to negotiate effectively to achieve a win-win result. This one-day training course on effective negotiation skills covers the seven steps needed for a successful negotiation strategy.
Effective Presentation Skills
This one-day training course on effective presentation skills will teach you how to apply a range of techniques to help you become a great presenter. It will show you how to control your nerves, maintain the flow of the presentation and keep your audience’s attention.
6
Mar 2009
Full
The IDM,
Teddington
20
May 2009
The IDM,
Teddington
Getting to Grips With Mobile Marketing
Who do you know that doesn’t own a mobile phone? Today, wherever people go, their mobile phone goes with them. Mobile marketing is a unique, “always-on” medium that’s delivering new customers and business at an escalating rate.
How to Plan and Buy Print and Production
During this one-day training course on how to plan and buy print and production you will learn how to brief, schedule print, plan production, select suppliers, manage creativity and also learn about each benefit of the print process.
4
Mar 2009
The IDM,
Teddington
6
May 2009
The IDM,
Teddington
How to Plan and Manage Campaigns
This one-day training course on how to plan and manage campaigns is designed to guide you through your campaigns to ensure they happen on time, on brief and on budget. It covers all the elements that go into planning campaigns including supplier selection, scheduling a campaign, direct marketing metrics and legal restrictions.
How to Write More Powerful Direct Mail Letters
This highly practical copywriting training course reveals the secrets of how to write direct mail letters that really sell. Discover why sales letters can get results where other mediums fail, valuable tips that boost response and how to adapt your copy to suit the digital medium.
Introduction to Copywriting
This one-day training course will teach you how to write and review copy that pulls response - a lively introduction to the basics of good copywriting. Ideal for beginners who want to learn the first principles of creative writing.
Making Sense of Web Analytics
This one-day training course on web analytics will teach you how to use online data to improve your campaign and website results and show you how to convert more browsers into buyers.
3
Mar 2009
The IDM,
Teddington
9
Jun 2009
The IDM,
Teddington
Maximising Campaign Performance
This one-day training course on maximising campaign performance will show you how to use data driven marketing techniques to improve your campaign results and return on investment. This training course will teach you how to use data to drive the business forward and learn about your customers, the importance of testing and how to evaluate your results.
Pay Per Click Advertising
This one-day training course on pay per click advertising (PPC) looks at what strategies, tools and techniques are needed to achieve successful pay per click (PPC) campaigns. You will also discover how to avoid the pitfalls, use keywords and phrases, plan campaigns, create a bid management strategy and write compelling ads and landing pages.
Project Management Skills
Discover how to deliver multiple projects successfully, on time, in budget, every time. This one-day training course on project management skills will cover why good project management is the key to business success, how to create a project plan, manage resources and resolve problems.
