The IDM Academy at the Data Marketing Show 09

The IDM is pleased to be an official partner of the 2009 Data Marketing Show at London’s Olympia Grand Hall on 30 June – 1 July.

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Data Marketing Show 09 »
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This brand NEW show offers marketing and data professionals the opportunity to meet with leading suppliers, attend practical free advice seminars – including the IDM’s highly acclaimed Academy – and of course benefit from the many networking sessions on offer.

The Data Marketing Show is part of Marketing Week Live, the UK’s first and only event for integrated marketing. The Show is being joined by Online Marketing Show, Insight and In-Store Show. Register now using entry code 268971 to be entered into a prize draw to win a luxury hamper from Fortnum & Mason.

The IDM Academy Programme

Tuesday 30 June 2009		Speaker

10.00 - 10.45	How to build 'the customer' into digital communications The benefits of bringing online and offline data together Using direct marketing principles in the digital channel Improving multi-channel marketing by understanding the customer	Mark Robinson Marketing Databasics
12.15 13.00	How to survive a data breach What action you need to take when customer data is lost How to minimise negative PR and customer dissatisfaction What remedial action can be deployed to prevent future breaches	Rosemary Smith Opt - 4
13.45 -14.30	Overcoming the problems marketers face when it comes to managing customer data Data governance - a strategic essential Key findings at www.datameasures.com - the free benchmarking service for data professionals Data security - simple solutions to reduce your risks Regulatory compliance for competitive advantage	Lisa Bentall DQM Group

Wednesday 1 July 2009		Speaker

10.00 - 10.45	How to use the web to build a lead-generation system The concept of 'demand generation' Why the web if good for lead generation Why it can be tough to generate leads online and how mistakes are made Overview of the concept (top-line and end to end including scanning the online landscape, using SEO/PPC and online PR to drive traffic, usability and conversion to convert visitors, email marketing and RSS to keep them coming back)	Andrew Lloyd Gordon
12.15 - 13.00	How to benchmark your campaigns and what to deliver back to the business Industry benchmarks within B2B (legal, accounting, consulting..) The difference between marketing benchmarks and valuable business information What stats should be delivered to the business to add true value	Ed Weatherall Concep
13.45 - 14.30	Creativity in Digital Marketing The importance of creativity in the digital arena Five key points for digital creative How creative impacts response	Iain Gibbons Mobious

Claim CPD points

You can claim 0.5 hours for each session you attend at the IDM Academy at Internet World. Simply ensure your badge is scanned by a member of IDM staff on the day.

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