IDM. Institute status. Digital-first learning portfolio. Driving excellence in data-driven marketing for over 30 years.

The Institute of Data & Marketing (IDM) is now part of the Data & Marketing Association (DMA).

We tap into the UK’s data and marketing community to infuse our on and offline learning portfolio with the latest industry best practice and thought-leadership insights – and marry that to a syllabus crafted and delivered by handpicked tutors and subject matter experts.

Learn From Home

In light of the recent Government guidelines, our offices will now be temporarily closed. However, we're doing our best to deliver all our learning remotely. We have expanded our distance learning options via e-learning and virtual classroom offerings, so that you can continue to build your data and marketing skills. With widespread disruption to working life these represent an ideal opportunity to brush up on your skills from the safety and comfort of your own home.

If you'd like to hear more about our online learning options, or if you have questions about rescheduled courses, please drop us a line at and we'll be only too happy to help.


More Details

In addition to building digital and data-driven marketing skills and confidence, a professional qualification permanently changes the way you are perceived by current and future employers.

More Details


More Details

Our extensive range of specialist digital and data-driven marketing courses is constantly being expanded and updated by expert practitioners to provide you with the latest insights and skills.

More Details

Becky is an energetic and extremely knowledgeable course leader who focuses on practical skills and techniques you can apply in the real world.

Andy Bird,
Copywriter, April-Six Limited

IDM Membership
Marketing resources, knowledge and networking opportunities


Seminars, lectures, networking evenings, webinars and conferences across the UK.

T-events-and-network1-9.jpg Events & Networking

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Accept Close
Contact Us