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IDM. Institute status. Digital-first learning portfolio. Driving excellence in data-driven marketing for over 30 years.

The Institute of Data & Marketing (IDM) is now part of the Data & Marketing Association (DMA).

We tap into the UK’s data and marketing community to infuse our on and offline learning portfolio with the latest industry best practice and thought-leadership insights – and marry that to a syllabus crafted and delivered by handpicked tutors and subject matter experts.

Learn From Home

Following Government guidelines, our offices are temporarily closed. However, you can continue to access all of our programmes remotely via our IDM Home Learning offerings, including virtual classroom and self-study online learning options.

With widespread disruption to working life these represent an ideal opportunity to brush up on your data and marketing skills from the safety and comfort of your own home. You’ll keep learning, keep growing and stay connected. Any questions, please drop us a line at ask@theidm.com and we'll be happy to help.


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In addition to building digital and data-driven marketing skills and confidence, a professional qualification permanently changes the way you are perceived by current and future employers.

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Our extensive range of specialist digital and data-driven marketing courses is constantly being expanded and updated by expert practitioners to provide you with the latest insights and skills.

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Becky is an energetic and extremely knowledgeable course leader who focuses on practical skills and techniques you can apply in the real world.

Andy Bird,
Copywriter, April-Six Limited

IDM Membership
Marketing resources, knowledge and networking opportunities

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