Diploma in Intelligent Marketing: become an intelligent marketing leader, build your dream team and put your customers first.

IDM. Institute status. Digital-first learning portfolio. Driving excellence in data-driven marketing for over 30 years.

The Institute of Data & Marketing (IDM) is now part of the Data & Marketing Association (DMA).

We tap into the UK’s data and marketing community to infuse our on and offline learning portfolio with the latest industry best practice and thought-leadership insights – and marry that to a syllabus crafted and delivered by handpicked tutors and subject matter experts.


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In addition to building digital and data-driven marketing skills and confidence, a professional qualification permanently changes the way you are perceived by current and future employers.

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Our extensive range of specialist digital and data-driven marketing courses is constantly being expanded and updated by expert practitioners to provide you with the latest insights and skills.

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Becky is an energetic and extremely knowledgeable course leader who focuses on practical skills and techniques you can apply in the real world.

Andy Bird,
Copywriter, April-Six Limited

IDM Membership
Marketing resources, knowledge and networking opportunities

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