IDM - Digital Marketing Qualifications, Courses & Membership

Save up to 90% on our digital marketing strategy skills training with government funding.

Keep Learning. Attract Talent. Retain Your People.

The IDM is the Institute of the Data & Marketing Association (DMA).

We have 30 years' experience in delivering world-class excellence in data-driven marketing learning and training.

Our professional qualifications, awards, short study and bitesize learning options help you and your business develop the sharpest marketing toolkits in the business.

We tap into the UK's data and marketing community to infuse our on and offline learning portfolio with the latest industry best practice and thought-leadership insights - and marry that to a syllabus crafted and delivered by handpicked tutors and subject matter experts.


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In addition to building digital and data-driven marketing skills and confidence, a professional qualification permanently changes the way you are perceived by current and future employers.

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Our extensive range of specialist digital and data-driven marketing courses is constantly being expanded and updated by expert practitioners to provide you with the latest insights and skills.

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Becky is an energetic and extremely knowledgeable course leader who focuses on practical skills and techniques you can apply in the real world.

Andy Bird,
Copywriter, April-Six Limited

IDM Membership
Marketing resources, knowledge and networking opportunities

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