About the IDM | Institute of Data & Marketing

The Institute of Data & Marketing (IDM) – the DMA's accrediting body – advances the careers of marketers through world-class learning.

The IDM powers the learning offering of the Data & Marketing Association UK (DMA). Over the last 30 years, the IDM have trained 100,000+ marketers from across the UK. We deliver excellent, world-class courses through the DMA Learning Hub and endorse university courses from across the UK to ensure they are maintaining the same world-class standard following industry standards and best practice.

By studying a DMA course accredited by the IDM, you’ll be part of a best in class learning environment. All DMA Learning products are underpinned by the rigorous DMA Code: an aspirational agreement promoting best practice with clear guidelines for businesses to achieve and measure against.

Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.

Our full learning portfolio offers study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards.

Everything you need to boost your career, under one roof.

To download our catalogue, please click here.