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Join the IDM at the B2B Marketing Expo this March with your FREE ticket

The B2B Marketing Expo will return to London’s ExCeL on 27 and 28 March 2019, with the latest tools, techniques and insights into all things marketing.
 
Under one roof, brands such as Google, Linkedin, SAP and Fujitsu will show you the future of marketing, and hundreds of seminars will cover topics including content strategy, best practices, global branding, MarTech, ABM, mobile and more.
 

Keynote speakers include:

Danny Denhard - Marketing Director of JustGiving, the world’s most trusted giving platform. Danny is passionate about crowdfunding and its potential to expand the world of giving and connect more people.

Danny has vast experience both agency- and client-side, and as well as unpicking the latest algorithmic updates, his enthusiasm extends to coaching and mentoring future marketing leaders. Don’t miss his seminar: ‘20 lessons from 20 years of marketing’.
 
“Learn from my twenty years in marketing, especially the mistakes I made so that you don’t have to.”





Jack Dyson - Global Head of Content Strategy at SAP. Starting out in the world of business and Tech, Jack has amassed more than 15 years’ experience as co-founder of RUBBISH Magazine, senior copywriter at
GQ, and as part of the launch team of WIRE, as well as author of the City pages of The Week. In his unmissable seminar, ‘Content that Works. How the Original Hacks can save Marketers’,

Jack will address B2B as a premium purchase, explaining how to make couture content that works and puts your customers first.
 
“In this session, you will learn how to squeeze the full value from your content and save your campaigns. Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant, not bland and boring! 


 

Your free ticket for B2B Marketing Expo will also give you unprecedented access to the Marketing Technology Expo, Sales Innovation Expo and Call & Contact Centre Expo.

With 1,000 cutting-edge exhibitors, 500 educational speakers and 200 interactive masterclasses, this is going to be a show like no other.
 
Go to the B2B Expo website for more information or book your FREE ticket here.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Solid, practical and varied training. All sessions delivered to a really high standard. I feel much more equipped with the necessary skills within the market place – would definitely recommend!

Claire Robinson,
Digital Marketing and Insights Manager, Vodafone

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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