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Join the UK’s leading network of direct and digital marketers.

Being able to call on a network of like-minded people will open up opportunities and allow you to gain invaluable insights from others facing similar challenges. They are the names who can help you tackle big issues, build your business, recommend good people and introduce you to exciting opportunities. And unlike pure online networks, they are the people you will meet, talk to, debate with and share knowledge.

IDM Membership increases your value

Recent independent economic research conducted by the Market Research Society (2016) has shown that individuals with professional qualifications and membership stand to earn an additional £152,000 throughout their career. Without doubt, IDM membership significantly strengthens your CV and impresses employers.

Network with industry leaders

As an IDM Member you’ll get the opportunity to meet and learn from some of the leading figures in direct, data and digital marketing. People you’d otherwise not get the chance to meet and who are likely to go on to help you build your career.

NEW! Access to Euromonitor reports

You get more than a network of contacts. New for 2016/17, IDM Membership now includes access to world-renowned Euromonitor research and reports (normally £375 each). Their proprietary international research will help you identify opportunities and develop growth strategies in your sector and in markets worldwide.

Special events and CPD

In addition, you’ll be invited to exclusive member events and seminars featuring respected industry speakers; enjoy a discount on all your IDM training; earn valuable IDM CPD points; and receive the IDM’s prestigious quarterly journal. 

How IDM Membership works for you

NEW! Access to Euromonitor reports to inform your decision making
Great contacts: Meet and debate with experienced marketers
Special IDM events: Hear exclusively from today’s big brands
Discounted training: Enjoy membership discounts on all IDM courses
Free CPD scheme: Prove your knowledge is always current and relevant
Free IDM Journal: World-class, marketing intelligence
Respected credentials: IDM membership demonstrates your expertise
Exclusive content: Member-only videos, presentations, papers and more
Special DMA events: Preferential rates across DMA flagship events
Mentoring scheme: Take part as a Mentor or Mentee to help shape the industry
Regional events: IDM and DMA provide a range of events across the UK

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The competition enabled us to work on a direct and digital marketing campaign project from concept to pitch and then present to the actual client, which was a great experience. Each of the teams had really strong campaign ideas; we’re over the moon that we...

Danielle Brown,
Newcastle Business School University of Northumbria

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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