Become a DMA Professional Member | 24/7 Learning Solutions

Why you should get a DMA Professional Membership

A DMA Professional Membership provides you access to the DMA Learning Hub: your new bite-sized learning experience. Underpinned by our micro-upskilling ethos, you’ll have access to the resources you need, when and where you need it. Find everything you need to boost your career, build up your teams’ skillsets, and power up your business under one roof. Plus, the learning environment is underpinned by the DMA’s core principles of best practice, customer-centric, and a data-driven approach.

200+ bite-sized modules and lessons including:

  • email marketing
  • social media
  • digital mobile marketing
  • offline marketing
  • marketing planning
  • marketing strategy
  • marketing management
  • data and analysis
  • content and creative
  • responsible marketing
  • ethics and inclusion
  • Qualifications library includes 12 awards in data marketing themes and our professional certificate in social media (RRP 400 pounds each).
  • Collect CPD points, badges and certificates
  • Trusted and responsible content from the DMA and our institute the IDM
  • Regular service communications to maximise your learning.
  • Discounts on DMA events
  • Discounts on all IDM accredited qualifications and professional short courses

If you are interested in joining, please click through to the Join now page and complete the enquiry form. You can also call the membership team on 020 8614 0255 or email

To reflect varying professional qualifications and experience, there are three levels of membership. Associate Member (A IDM) is our entry level, for anyone starting out in a career in direct, digital and data-driven marketing. Member (M IDM) level is for marketers with a relevant degree or equivalent professional qualification and/or at least 5 years’ experience. Senior and Director level Marketeers will be invited to join as Fellows (F IDM), subject to the approval of the Professional Standards Committee.