Why you should join the IDM

IDM Membership provides a unique set of opportunities and benefits. From discounts on all IDM qualifications and professional short courses, to networking events and access to Euromonitor research and reports, you can tap into a wealth of knowledge through joining the IDM. Membership will improve your professional profile and help you fulfil your potential in a fast-moving digital and data-driven marketing landscape.

If you are interested in joining, please complete the enquiry form. You can also call the membership team on 0208 614 0255 or email ask@theidm.com

To reflect varying professional qualifications and experience, there are three levels of membership. Associate Member (A IDM) is our entry level, for anyone starting out in a career in direct, digital and data-driven marketing. Member (M IDM) level is for marketers with a relevant degree or equivalent professional qualification and/or at least 2 years’ experience. Senior and strategic marketing managers will be invited to join as Fellows (F IDM), subject to the approval of the Professional Standards Committee.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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