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IDM membership is open to all marketers who are looking to keep abreast of our ever-evolving profession. There is a membership grade for everyone, the grade you qualify for is dependent upon your qualifications and/or experience.

The list of fees and grades are below:

Membership Grade

Membership Fee

 
 
 
 
Associate Member (A IDM)
 
 
 
 
 
 

£140 plus VAT (@20%) = £168

 
 
 
 
 
 

Member (M IDM)

 
 
 
 
 
 

£170 plus VAT (@20%) = £204

 
 
 
 
 
 

Fellow (F IDM)     

 
 
 
 
 
 

£200 plus VAT (@20%) = £240

 
 
 
 
 
 

Multiple Memberships

 
 
 
 
 
 

Various packages available

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Associate Member
To join as an Associate Member (A IDM) you should:
have an IDM professional Diploma (previously IDM Certificate) 
or hold a diploma, degree or recognised certificate majoring in marketing or a marketing-related subject and have at least one years' experience
or have at least two years’ experience in a marketing role.
Member
To join as a Member (M IDM) you should:
have an IDM Postgraduate Diploma (previously known as the IDM Diploma) or hold an IDM Professional Diploma (previously known as the IDM Certificate) 
or hold a diploma, degree or recognised certificate majoring in marketing or a marketing-related subject, and at least two years’ experience
or at least four years’ experience in a marketing role.
Fellow
IDM Fellowship is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. 
To join as a Fellow (F IDM) you should:
have an IDM Postgraduate Diploma (previously known as the IDM Diploma) or hold an IDM Professional Diploma (previously known as the IDM Certificate) 
or hold a diploma, degree or recognised certificate majoring in marketing or a marketing-related subject, and at least four years’ experience
or at least six years’ experience in a marketing role.
 
Associate Member
 
Our entry membership level. To join as an Associate Member (A IDM) requires no prior marketing experience.
 
 
Member
 
To join as a Member (M IDM) you should:
 
  • Hold an IDM Professional Diploma or a recognised qualification in marketing at a similar level, or
  • Have at least two years’ experience in a marketing role

Fellow
 
IDM Fellowship is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. 
 
Fellow (F IDM) status is offered at the discretion of the IDM Professional Standards Committee. To apply you should:
 
  • Hold an IDM Postgraduate Diploma  or a recognised qualification in marketing at a similar level, or
  • Have at least six years' experience in a marketing role with evidence of working at a strategic level 

If you are unsure which level to apply for please email your CV to the membership team for review, they will be able to recommend a level for you. 


Multiple Membership

Multiple membership is designed for businesses who take the continuing professional development of its employees seriously and adheres to the highest standards of marketing. 

If you are looking to gain 2 or more employees to become members of the IDM please email the membership team for further details.
 

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The course taught me things I can apply to my job straight away

Adam Turner ,
AAT

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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