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Free to IDM members, the prestigious IDM Journal of Direct, Data and Digital Marketing Practice brings you new concepts, strategies and applications from around the world to help you understand today’s most important marketing trends.

Through specially commissioned papers, research, opinion and analysis, the IDM Journal has become an indispensable resource for senior marketers.

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Current and previous issues >> (member log-in required)
 

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Very rewarding two days which i can confidently say will benefit my short & long term career development

Gavin Clarke,
Prospecting and Data Manager Northgate Plc

Train Your Team

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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