Membership Benefits | Institute of Data & Marketing | IDM

As well as providing you with the unique opportunities for collaboration with fellow professionals that come from being part of the UK's leading network of digital and data-driven marketers, you’ll also have access to the DMA Membership Hub. This is a digital home exclusively for members, and a great way to maximise your membership benefits and learning experience.


Save 15% on all DMA qualifications & masterclasses powered by the IDM

DMA Learning, powered by IDM, has trained and qualified more digital and direct marketers than any other professional organisation - over 100,000 in the last 30 years. There are currently over 70 specialist courses to choose from – all at a 15% saving to members.


Access to DMA research and reports

The Institute of Data and Marketing are part of the DMA. Individual professional membership provides you with access to some of the research and reports from the DMA, including DMA Award case studies.


Attend DMA special events at reduced prices

DMA Professional members can also buy tickets to selected DMA events at a preferential rate.


Increase your earning potential

Without doubt, IDM honorifics significantly strengthen your CV and LinkedIn profile and help you stand out from the crowd. Independent economic research conducted by the Market Research Society (2016) has shown that individuals with professional memberships and qualifications stand to earn on average an additional £152,000 throughout their career.


Continuous Professional Development

You can sign up to the CPD programme, and keep your career on track. Recording the time you spend on activities outside the workplace that contribute towards your personal development will help you progress and could lead to an CPD Award.


For further information regarding membership, please contact on profmembership@dma.org.uk or call 020 8614 0255.

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