As well as providing you with the unique opportunities for collaboration with fellow professionals that come from being part of the UK's leading network of direct, digital and data-driven marketers, membership of the IDM offers lots of other benefits.

Save 15% on all IDM qualification and training courses

The IDM has trained and qualified more digital and direct marketers than any other professional organisation - over 100,000 in the last 30 years. There are currently over 70 specialist courses to choose from – all at a 15% saving to members.

Access to Euromonitor reports

IDM Membership offers you access to world-renowned Euromonitor research and reports (normally £375 each) to help you identify opportunities and develop growth strategies for your sector.

Knowledge and Networking Events

You’ll be invited to listen to a keynote speech from the industry’s top marketers with our knowledge & Networking events, Masterclasses and Annual Lectures.

Attend DMA special events at reduced prices

IDM members can also buy tickets to selected DMA events at a preferential rate.

Increase your earning potential

Without doubt, IDM honorifics significantly strengthen your CV and LinkedIn profile and help you stand out from the crowd. Independent economic research conducted by the Market Research Society (2016) has shown that individuals with professional memberships and qualifications stand to earn on average an additional £152,000 throughout their career.

Continuous Professional Development

You can sign up to the IDM CPD programme and keep your career on track. Recording the time you spend on activities outside the workplace that contribute towards your personal development will help you progress and could lead to an IDM CPD Award.

DMA Talent Mentoring scheme

DMA Talent is a division of the IDM and DMA that specialises in providing new talent entering the data and marketing industry with the connections, knowledge and confidence to take their career to the next level.

About becoming a Mentee

Through the DMA Talent mentoring scheme, you will be paired with a suitable mentor for a 3-month programme designed to encourage and support you through the next steps in your career journey. All of our mentors have been selected to offer rounded, informed advice. This is an exceptional way to learn from someone with a wealth of marketing knowledge and expertise.

About becoming a Mentor

If you have the skills and expertise to support and guide someone who is new to the industry, we would love to sign you up as a mentor. DMA Talent provides expert coaching, covering what’s expected and how best to support your mentee, and it’s a rewarding way to give something back.

'It's a great opportunity for me to meet new people; to give something back to the marketing community and for me to learn too!' Claire Wood, C&I Operations Director at Deloitte

For further information regarding membership please contact on or call 020 8614 0255.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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