From discounts on all IDM qualifications and professional short courses, to free events and access to DMA research reports, there's something for everyone.
As well as providing you with the unique opportunities for collaboration with fellow professionals that come from being part of the UK's leading network of digital and data-driven marketers, you’ll also have access to the IDM Membership Hub. This is a digital home exclusively for members, and a great way to maximise your membership benefits and your IDM experience.
Save 15% on all IDM qualification and training courses
The IDM has trained and qualified more digital and direct marketers than any other professional organisation - over 100,000 in the last 30 years. There are currently over 70 specialist courses to choose from – all at a 15% saving to members.
Access to DMA research and reports
The Institute of Data and Marketing are part of the DMA. Individual membership includes some research and reports from the DMA including DMA Award case studies.
Attend DMA special events at reduced prices
IDM members can also buy tickets to selected DMA events at a preferential rate.
Increase your earning potential
Without doubt, IDM honorifics significantly strengthen your CV and LinkedIn profile and help you stand out from the crowd. Independent economic research conducted by the Market Research Society (2016) has shown that individuals with professional memberships and qualifications stand to earn on average an additional £152,000 throughout their career.
Continuous Professional Development
You can sign up to the IDM CPD programme and keep your career on track. Recording the time you spend on activities outside the workplace that contribute towards your personal development will help you progress and could lead to an IDM CPD Award.
DMA Talent Mentoring scheme
DMA Talent is a division of the IDM and DMA that specialises in providing new talent entering the data and marketing industry with the connections, knowledge and confidence to take their career to the next level.
About becoming a Mentee
Through the DMA Talent mentoring scheme, you will be paired with a suitable mentor for a 3-month programme designed to encourage and support you through the next steps in your career journey. All of our mentors have been selected to offer rounded, informed advice. This is an exceptional way to learn from someone with a wealth of marketing knowledge and expertise.
About becoming a Mentor
If you have the skills and expertise to support and guide someone who is new to the industry, we would love to sign you up as a mentor. DMA Talent provides expert coaching, covering what’s expected and how best to support your mentee, and it’s a rewarding way to give something back.
'It's a great opportunity for me to meet new people; to give something back to the marketing community and for me to learn too!' Claire Wood, C&I Operations Director at Deloitte