There are three levels of membership, to reflect varying qualifications and experience. If you are interested in applying, we just need you to complete the online enquiry form and attach an up-to-date CV or link to your LinkedIn profile.

The levels of membership and subscription fees are as follows:

Membership Level Annual subscription fee*
Associate Member (A IDM)

£140 plus VAT (@20%) = £168

Full Member (M IDM)

£170 plus VAT (@20%) = £204

Fellow Member (F IDM)

£200 plus VAT (@20%) = £240

IDM graduates can get Full membership for £99 plus VAT (@20%) = £118.80 for their first year. Valid for one year after graduation.

DMA Council member can get their membership for £99 (+VAT). Contact Rosie.Atherfold@dma.org.uk for more information.

We offer a 15% saving on the subscription price to educators (IDM tutors and university lecturers in marketing). Please call 020 8614 0255 or email ask@theidm.com.

*You can save 10% on your subscription fee if you choose to pay by Direct Debit.

If you have any queries regarding payment for your course please contact our finance team on accountspayable@dma.org.uk or 020 7291 3364.


Your application will be reviewed on receipt and we will confirm the level of membership that is appropriate to you within 3-5 working days. Fellow level memberships are subject to the approval of the IDM Professional Standards Committee, comprising the Managing Director of the IDM, the Marketing and Membership Director and the Head of IDM Qualification and Training.

What level of membership applies to me?

Associate Member

This is our entry level. To join as an Associate Member (A IDM) requires little marketing experience, simply a desire to be the best you can be and the ambition to fulfil your potential.

Full Member

To join as a Member (M IDM) you should hold an IDM Professional Diploma or a recognised qualification in marketing at a similar level, or have at least five years' experience in a Manager level marketing role.

Fellow Member

IDM Fellowship (F IDM) is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. To qualify you should hold an IDM Postgraduate Diploma or have several years' experience in a senior level marketing role with evidence of working at a strategic level.


For more information about the benefits of IDM membership, get in touch with the membership team on 020 8614 0255 or email ask@theidm.com

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Accept Close
Report a bug
X