There are three levels of membership, to reflect varying qualifications and experience. If you are interested in applying, we just need you to complete the online enquiry form and attach an up-to-date CV or link to your LinkedIn profile.

The levels of membership and subscription fees are as follows:

Membership Level Annual subscription fee*
Associate Member (A IDM)

£140 plus VAT (@20%) = £168

Full Member (M IDM)

£170 plus VAT (@20%) = £204

Fellow Member (F IDM)

£200 plus VAT (@20%) = £240

IDM graduates can get Full membership for £99 plus VAT (@20%) = £118.80 for their first year. Valid for one year after graduation.

DMA Council member can get there membership for £99 (+VAT). Contact for more information,

We offer a 15% saving on the subscription price to educators (IDM tutors and university lecturers in marketing). Please call 0208 614 0255 or email

*You can save 10% on your subscription fee if you choose to pay by Direct Debit.

If you have any queries regarding payment for your course please contact our finance team on or 020 7291 3364.

Your application will be reviewed on receipt and we will confirm the level of membership that is appropriate to you within 3-5 working days. Fellow level memberships are subject to the approval of the IDM Professional Standards Committee, comprising the Managing Director of the IDM, the Marketing and Membership Director and the Head of IDM Qualification and Training.

What level of membership applies to me?

Associate Member

This is our entry level. To join as an Associate Member (A IDM) requires no prior marketing experience, simply a desire to be the best you can be and the ambition to fulfil your potential.

Full Member

To join as a Member (M IDM) you should hold an IDM Professional Diploma or a recognised qualification in marketing at a similar level, or have at least two years' experience in a marketing role.

Fellow Member

IDM Fellowship is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. To qualify you should hold an IDM Postgraduate Diploma or a recognised qualification in marketing at a similar level, or have at least six years' experience in a marketing role with evidence of working at a strategic level.

For more information about the benefits of IDM membership, get in touch with the membership team on 0208 614 0255 or email

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

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