Introducing: DM Trust Home Learning Fund

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Since 1st May the DM Trust and the IDM have together invested £600,000 into the data & marketing industry, offering over 450 free courses & qualifications to people who have been furloughed or made redundant as a result of Covid-19. Due an overwhelming response we are unable to take any further applications at this point in time.

The IDM and DM Trust have created the DM Trust Home Learning Fund to fully fund study for furloughed employees and those made redundant due to the coronavirus outbreak.

The DM Trust, a charitable organisation that provides funding and support to projects across the data and marketing industry, will invest an initial £100k as the Fund kicks off.

Applicants can apply funding against the full portfolio of DMA Hub options for individuals, with virtual classroom & online self-study options, including Short Courses to longer form Professional Qualifications.

All IDM Home Learning options are served digitally in environments designed to give people total flexibility in how to learn, and the opportunity to study in connected ways that bridge gaps to friends and colleagues.

You must book your place and training start date between 1 May and 31 July 2020.

Here’s how it works:

First, select your course from the following options:

Virtual Classroom

This is digital face-to-face learning: get the whole classroom experience, led by IDM tutors, online and served via Zoom.

Choose from our portfolio of 50+ Short Courses, or earn a Professional Qualification.

Read more about Virtual Classroom here.


The DMA Hub is an always-on, always open portal throughout your study experience so you learn when you want, how you want.

Login to find course materials, lessons, videos, best practice guides and DMA Awards-winning case studies – plus course assessment content.

Select from our library of online Professional Qualifications, ranging from Awards and Professional Certificates, through to Professional Diploma and Post Graduate Diploma options

Read more about the DMA Hub here.

How to apply

Once you have selected the relevant course or qualification, contact the IDM via an enquiry form on the relevant product page, or email with the subject line ‘DM Trust Home Learning Fund’, outlining the course you have selected.

This will trigger an IDM advisor to reach out to you to confirm the suitability of the course selected and to process your free booking.

There is a limited amount of funding available and we are expecting a high volume of enquiries. To ensure your request is processed as quickly and efficiently as possible please include as much information as you can in your initial enquiry.

“Skills development is a great way for staff on furlough and those made redundant to enhance their long-term personal development.

“This new fund gives us a real chance to aid the wellbeing of people affected by the economic crisis, at a time of physical separation,” added Andy Dorling, General Manager at the IDM.

For an overview of IDM Home Learning, click here.

For Virtual Classroom, click here.

For the DMA Hub, click here.

For the IDM Learning Blog, click here.

For DM Trust Funding terms & conditions, click here.

Contact with any queries you may have.

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