IDM announces 2016 exam results (Press Release)


The Institute of Direct and Digital Marketing (IDM) announces the results of its 2016 exams, with an impressive 93% of students achieving a pass. Over half (59%) of the students, who sat their exams in June and December last year, didn't just pass, but also achieved a Credit or Distinction for their fantastic results. 

In all, of the 500 students studying for their IDM Professional or Postgraduate Diplomas in Digital or Direct and Digital, one in ten (11%) achieved the impressive score of 70% or higher to achieve a Distinction. Impressively, almost half of those who sat the exams (48%) were able to attain a Credit by scoring over 60%, with the remaining 35% still securing a Pass for these challenging exams. 

Tracey Poulson, Director of Learning at The IDM, said: "Congratulations to all the students that I know have worked hard for their results today. We pride ourselves on challenging each and every one of our students to be the best they can be. It's not easy to even secure a Pass, so to see so many of them achieving either Credits or Distinctions is testament to their commitment to bettering themselves and their marketing skills."

Jane Cave, MD at the IDM, comments: "The world we all now live and work in has changed dramatically in the last 18 months, with new rules and technology continuing to innovate how we're able to market to customers. The only way forward for marketers to successfully navigate this new landscape is by education and training. Today's results are a snapshot of the incredible talent we have within the UK's creative industries, but we must ensure we continue to nurture the talent in our sector if we want to continue to be a global leader in data-driven marketing."

Find out more about the IDM's range of Professional and Postgraduate Diploma's here: 

  • IDM Professional Diploma in Direct and Digital Marketing 
  • IDM Professional Diploma in Digital Marketing 
  • IDM Postgraduate Diploma in Direct and Digital Marketing 
  • IDM Postgraduate Diploma in Digital Marketing  

For further information contact the IDM press office:
Tim Bond, Group Head of PR
T: 020 7291 3328 


Back to blogs

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

T-6a0e2d55-230c-42e8-a31c-10df0377a1f0-1.jpg Corporate Training

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

T-70b2be21-1173-4376-bbda-a80bd2ca6f3d-1.jpg Marketing qualifications

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Report a bug