Individual Learning | Blogs | IDM

Save up to 90% on our digital marketing strategy skills training with government funding.

Individual Learning


For the UK data and marketing industry to continue to thrive, it’s vital you have the most up-to-date marketing competencies and skillsets.

Because finely honed data-driven, creative and digital marketing abilities are crucial to help you succeed in the wake of the disruption wrought by Covid-19.

But we know budgets are tight, restricting your ability to invest in the professional development required to upskill your talent.

As a not-for-profit enterprise, our mission is to support our industry and our Membership community through this challenging time.

Grab the chance to be the first of 500 applicants to win a 50% subsidy on all IDM learning and training.

You can apply the subsidy against tutor-led Virtual Classrooms and online self-study options, covering a wide selection of topics from Short Courses through to longer-form Professional Qualifications.

All our Home Learning options are served digitally in environments designed to give you total flexibility in how you learn, and the chance to study in connected ways that bridge gaps to friends and colleagues.

Please choose from the following:

Tutor-led, Virtual Classrooms – 50% off

This is live, digital, face-to-face learning: get the whole classroom experience, led by IDM tutors, online and delivered via Zoom.

Choose from our portfolio of 50+ Short Courses, or earn a Professional Qualification.

Read more about Virtual Classroom, here.

Self-study, online Learning - 50% off

The Hub is an always-on, always-open portal throughout your study experience, so you learn when you want, how you want.

Login to work through course materials, learn from DMA Awards-winning case studies, plus apply learning by completing useful tools and templates, before passing the end of course assessment to earn a Professional Qualification.

Select from our library of online courses including Awards and Professional Certificates, through to Professional Diploma and Postgraduate Diploma options.

Read more about the Online Learning Hub, here.

Apply for Individual Learning

Please contact the IDM via with the subject line: ‘Membership Home Learning Subsidy,’ and outline the course or qualification you’ve selected.

An IDM advisor will then reach out to confirm the suitability of the course and process your subsidised booking.

Become an IDM Member

If you’re not yet an IDM Member, contact our Membership team and we can discuss how we can work together – and how you can take advantage of this 50% subsidy offer.

This offer ended on September 30th.

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