The scale and scope of vulnerable circumstances are wide and complex. As a result, almost every organisation will be interacting with customers with additional product or service needs on a daily basis. Sadly, many businesses fail to recognise vulnerable customers until it’s too late – or fail to do so at all.

Consumers are now exposed to around 5,000 brand messages each day – yet can only recall about 12 of those. Learn how direct mail can cut through the noise and deliver real value for your brand.

As society starts transitioning back to the office and some semblance of normality returns, it will bring fresh opportunities for the learning and development industry. However, a key question on many training organisations’ minds is ‘does this translate to an increased appetite for a return to the classroom’?

Covid-19 has brought unprecedented personal and business challenges. With a 50% subsidy IDM Members off all Learning, we are committed to helping you get the skills you need to boost your career and improve your performance.

Leading the way and getting noticed for your contributions in a marketing department can often be challenging. That step up into a management role or senior marketing leadership role is brave step to take, so let us help you drive your career forward.

Who do you target with your business? Is it the entire market or a segment of it? How do you define your customers, what you know about them, and how does this inform your strategy?

A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and why customers have moved their ‘relationship’ with brands from a linear process to more of a loop.

Intelligent marketing is a holistic approach that brings together all the great facets of marketing. Read five reasons why this consumer-centric approach is so important for the future of business.

While organisations generally know what processes and systems need to change, many fail to understand how to make change happen. Read on to find out how to make change happen, and make it last in this IDM Tutor Blog by Neil Woodcock and Andy Green.

AI will enable machines to automate processes, so people are able to work on higher value activities. Check out further business benefits of learning more about artificial intelligence, plus the IDM’s new course alongside SDSA: AI and Machine Learning for Marketers.

More than ever, digital marketers are expected to bring a varied toolkit of skills and abilities, especially in content creation. Recent years have seen an explosion in online tools that bring down the barrier to producing high-quality creative output for your business. Here are 10 free or low-cost tools to supercharge your marketing.

We’ve all heard term ‘customer centric’ banded around, but what does it really mean? There is still a school of thought that believes you can only put profit OR customers first, hopefully we can dispel that myth in this IDM Learning blog.

A single customer view (SCV) holds all the data about each customer as one single, easy to access record. Companies who use a single customer view well, develop an advantage over their competitors. Read on to find out more about creating a single customer view.

Gone are the days of mass, untargeted broadcasting. Today, marketers turn to the most reliable source of information: customer data. Unfortunately, some marketers still struggle with the data-driven approach. To help you tackle your data blues here are 12 tips to help you access, analyse and compare marketing data.

Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be time-consuming or at the bottom of the priority list. So how do we change our behaviours personally and as a team and an organisation?