Who do you target with your business? Is it the entire market or a segment of it? How do you define your customers, what you know about them, and how does this inform your strategy?

A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and why customers have moved their ‘relationship’ with brands from a linear process to more of a loop.

Intelligent marketing is a holistic approach that brings together all the great facets of marketing. Read five reasons why this consumer-centric approach is so important for the future of business.

While organisations generally know what processes and systems need to change, many fail to understand how to make change happen. Read on to find out how to make change happen, and make it last in this IDM Tutor Blog by Neil Woodcock and Andy Green.

AI will enable machines to automate processes, so people are able to work on higher value activities. Check out further business benefits of learning more about artificial intelligence, plus the IDM’s new course alongside SDSA: AI and Machine Learning for Marketers.

More than ever, digital marketers are expected to bring a varied toolkit of skills and abilities, especially in content creation. Recent years have seen an explosion in online tools that bring down the barrier to producing high-quality creative output for your business. Here are 10 free or low-cost tools to supercharge your marketing.

We’ve all heard term ‘customer centric’ banded around, but what does it really mean? There is still a school of thought that believes you can only put profit OR customers first, hopefully we can dispel that myth in this IDM Learning blog.

A single customer view (SCV) holds all the data about each customer as one single, easy to access record. Companies who use a single customer view well, develop an advantage over their competitors. Read on to find out more about creating a single customer view.

Gone are the days of mass, untargeted broadcasting. Today, marketers turn to the most reliable source of information: customer data. Unfortunately, some marketers still struggle with the data-driven approach. To help you tackle your data blues here are 12 tips to help you access, analyse and compare marketing data.

Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be time-consuming or at the bottom of the priority list. So how do we change our behaviours personally and as a team and an organisation?

2020 was a tough year: a worldwide pandemic, Brexit, all of which caused a lot of pain and problems. One of these problems is falling profit margins for businesses. So, how can you do your bit for your organisation and your job security? I challenge you to dare to measure and be measured. Write real SMART objectives.

To support our membership community at a time when employees and organisations continue to experience the negative impacts from the coronavirus and another lockdown, DMA and IDM Members can apply for a 50% subsidy on all IDM Home Learning products and services for individuals.

Celebrate with industry leaders, tutors, and fellow delegates at your virtual IDM Graduation 2020. Our 2020 IDM Graduates celebrated (virtually) with industry leaders, tutors, and fellow delegates. We toasted to their success and applauded their hard work and achievements.

On Friday 1 May we joined with the DM Trust, a charitable organisation that provides funding and support to projects across the data and marketing to launch the DM Trust Home Learning Fund. The initiative was created to fully fund study for furloughed employees and those made redundant due to the coronavirus outbreak.

Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional approaches alone, may not be enough. To be a modern leader in a crisis-hit world, you need to tune in to the more nuanced themes of leadership so you can be of best use to those around you.

Since 1st May the DM Trust and the IDM have together invested £600,000 into the data & marketing industry, offering over 450 free courses & qualifications to people who have been furloughed or made redundant as a result of Covid-19. Due an overwhelming response we are unable to take any further applications at this point in time.

IDM Home Learning provides multiple online study options to keep your skillsets fresh and your marketing mind sharp – all from the comfort of your desktop. You have options to link up live online with tutors, or take advantage of self-study options, allowing you to set your own schedule to fit in with your own busy work-life commitments.

Many of us still perceive digital marketing and marketing as separate entities. The IDM challenges this notion, tackling important questions, including should ‘marketing’ encapsulate all channels and mediums – plus how to use challenges as an opportunity to readdress our beliefs around marketing.

We are living bite-sized lives: multitasking and quickly changing. Learning needs to happen everywhere and not just in the classroom. Modular Learning – part of the IDM’s Corporate Online Learning offering – is a study approach that considers the demands of learner lifestyles that might hinder longer periods of focussed study.

Behavioural Economics mixes human psychology and neuroscience to scientifically test what people do in decision-making scenarios. To help you discover this rich field of marketing practice we’ve got three, free webinars for you to tune in to and learn from, accessible here.