Blogs | IDM | Institute of Data & Marketing

Individual Learning

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Covid-19 has brought unprecedented personal and business challenges. With a 50% subsidy IDM Members off all Learning, we are committed to helping you get the skills you need to boost your career and improve your performance.

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IDM Learning Blog: 7 Reasons Marketers Should Learn AI

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AI will enable machines to automate processes, so people are able to work on higher value activities. Check out further business benefits of learning more about artificial intelligence, plus the IDM’s new course alongside SDSA: AI and Machine Learning for Marketers.

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IDM Learning Blog: Creating a Single Customer View

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A single customer view (SCV) holds all the data about each customer as one single, easy to access record. Companies who use a single customer view well, develop an advantage over their competitors. Read on to find out more about creating a single customer view.

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IDM Learning Blog: 12 Uses of Data for Marketers

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Gone are the days of mass, untargeted broadcasting. Today, marketers turn to the most reliable source of information: customer data. Unfortunately, some marketers still struggle with the data-driven approach. To help you tackle your data blues here are 12 tips to help you access, analyse and compare marketing data.

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