In this Q&A, Victoria Blackwell reveals how the IDM Diploma helped her gain the skills and confidence she needed to make her career aspirations a reality.

Our Marketing Diplomas are packed with leadership skills and strategies, tailored for senior marketers like you. Just ask Jacob Lovewell, Senior Strategist at RAPP UK, who credits his IDM Diploma for his promotion and salary boost.

As we enter the new year, it's time to think about how you can achieve your professional goals in 2023. If you're looking to take on new challenges, get that job promotion you’ve been craving, or increase your income, there are some steps you can follow to set yourself up for success.

People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that copywriters must adopt different techniques to attract and engage readers online. Here are 3 key things to consider when writing for digital readers.

The scale and scope of vulnerable circumstances are wide and complex. As a result, almost every organisation will be interacting with customers with additional product or service needs on a daily basis. Sadly, many businesses fail to recognise vulnerable customers until it’s too late – or fail to do so at all.

Consumers are now exposed to around 5,000 brand messages each day – yet can only recall about 12 of those. Learn how direct mail can cut through the noise and deliver real value for your brand.

As society starts transitioning back to the office and some semblance of normality returns, it will bring fresh opportunities for the learning and development industry. However, a key question on many training organisations’ minds is ‘does this translate to an increased appetite for a return to the classroom’?

Covid-19 has brought unprecedented personal and business challenges. With a 50% subsidy IDM Members off all Learning, we are committed to helping you get the skills you need to boost your career and improve your performance.

Leading the way and getting noticed for your contributions in a marketing department can often be challenging. That step up into a management role or senior marketing leadership role is brave step to take, so let us help you drive your career forward.

Who do you target with your business? Is it the entire market or a segment of it? How do you define your customers, what you know about them, and how does this inform your strategy?

A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and why customers have moved their ‘relationship’ with brands from a linear process to more of a loop.

Intelligent marketing is a holistic approach that brings together all the great facets of marketing. Read five reasons why this consumer-centric approach is so important for the future of business.

While organisations generally know what processes and systems need to change, many fail to understand how to make change happen. Read on to find out how to make change happen, and make it last in this IDM Tutor Blog by Neil Woodcock and Andy Green.

AI will enable machines to automate processes, so people are able to work on higher value activities. Check out further business benefits of learning more about artificial intelligence.

More than ever, digital marketers are expected to bring a varied toolkit of skills and abilities, especially in content creation. Recent years have seen an explosion in online tools that bring down the barrier to producing high-quality creative output for your business. Here are 10 free or low-cost tools to supercharge your marketing.