IDM Learning Blog: 7 Reasons Marketers Should Learn AI

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AI will enable machines to automate processes, so people are able to work on higher value activities. Check out further business benefits of learning more about artificial intelligence, plus the IDM’s new course alongside SDSA: AI and Machine Learning for Marketers.

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IDM Learning Blog: Creating a Single Customer View

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A single customer view (SCV) holds all the data about each customer as one single, easy to access record. Companies who use a single customer view well, develop an advantage over their competitors. Read on to find out more about creating a single customer view.

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IDM Learning Blog: 12 Uses of Data for Marketers


Gone are the days of mass, untargeted broadcasting. Today, marketers turn to the most reliable source of information: customer data. Unfortunately, some marketers still struggle with the data-driven approach. To help you tackle your data blues here are 12 tips to help you access, analyse and compare marketing data.

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IDM Learning Blog: Do You Dare to Set SMART Objectives?

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2020 was a tough year: a worldwide pandemic, Brexit, all of which caused a lot of pain and problems. One of these problems is falling profit margins for businesses. So, how can you do your bit for your organisation and your job security? I challenge you to dare to measure and be measured. Write real SMART objectives.

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Membership Home Learning Subsidy


To support our membership community at a time when employees and organisations continue to experience the negative impacts from the coronavirus and another lockdown, DMA and IDM Members can apply for a 50% subsidy on all IDM Home Learning products and services for individuals.

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