IDM Learning Blog: 7 Reasons Marketers Should Learn AI

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AI will enable machines to automate processes, so people are able to work on higher value activities. Check out further business benefits of learning more about artificial intelligence, plus the IDM’s new course alongside SDSA: AI and Machine Learning for Marketers.

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IDM Learning Blog: Creating a Single Customer View

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A single customer view (SCV) holds all the data about each customer as one single, easy to access record. Companies who use a single customer view well, develop an advantage over their competitors. Read on to find out more about creating a single customer view.

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IDM Learning Blog: 12 Uses of Data for Marketers

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Gone are the days of mass, untargeted broadcasting. Today, marketers turn to the most reliable source of information: customer data. Unfortunately, some marketers still struggle with the data-driven approach. To help you tackle your data blues here are 12 tips to help you access, analyse and compare marketing data.

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IDM Learning Blog: Do You Dare to Set SMART Objectives?

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2020 was a tough year: a worldwide pandemic, Brexit, all of which caused a lot of pain and problems. One of these problems is falling profit margins for businesses. So, how can you do your bit for your organisation and your job security? I challenge you to dare to measure and be measured. Write real SMART objectives.

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Membership Home Learning Subsidy

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To support our membership community at a time when employees and organisations continue to experience the negative impacts from the coronavirus and another lockdown, DMA and IDM Members can apply for a 50% subsidy on all IDM Home Learning products and services for individuals.

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IDM Virtual Graduation 2020

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Celebrate with industry leaders, tutors, and fellow delegates at your virtual IDM Graduation 2020. Our 2020 IDM Graduates celebrated (virtually) with industry leaders, tutors, and fellow delegates. We toasted to their success and applauded their hard work and achievements.

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IDM Tutor Blog: How to Lead in a Crisis

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Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional approaches alone, may not be enough. To be a modern leader in a crisis-hit world, you need to tune in to the more nuanced themes of leadership so you can be of best use to those around you.

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Introducing: DM Trust Home Learning Fund

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Since 1st May the DM Trust and the IDM have together invested £600,000 into the data & marketing industry, offering over 450 free courses & qualifications to people who have been furloughed or made redundant as a result of Covid-19. Due an overwhelming response we are unable to take any further applications at this point in time.

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Introducing: IDM Home Learning

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IDM Home Learning provides multiple online study options to keep your skillsets fresh and your marketing mind sharp – all from the comfort of your desktop. You have options to link up live online with tutors, or take advantage of self-study options, allowing you to set your own schedule to fit in with your own busy work-life commitments.

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What's in a Name? (Digital) Marketing

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Many of us still perceive digital marketing and marketing as separate entities. The IDM challenges this notion, tackling important questions, including should ‘marketing’ encapsulate all channels and mediums – plus how to use challenges as an opportunity to readdress our beliefs around marketing.

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Introducing: Modular Learning

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We are living bite-sized lives: multitasking and quickly changing. Learning needs to happen everywhere and not just in the classroom. Modular Learning – part of the IDM’s Corporate Online Learning offering – is a study approach that considers the demands of learner lifestyles that might hinder longer periods of focussed study.

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Webinar: A Behavioural Economics Series

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Behavioural Economics mixes human psychology and neuroscience to scientifically test what people do in decision-making scenarios. To help you discover this rich field of marketing practice we’ve got three, free webinars for you to tune in to and learn from, accessible here.

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Introducing: Virtual Classroom

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The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses offered in live Virtual Classroom format. From copywriting to data analytics and UX, our shorter and longer-form study options are tailored to you.

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Introducing: Corporate Online Learning

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From bite-sized, quick-learn modules that focus on specific personal and business needs to longer, more forensic studies worthy of a Professional Qualification, Corporate Online Learning offers bespoke learning pathways that help you grow your expertise, upskill your team members, and ensure you retain your key talent.

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Introducing: The Resource Centre

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Our Resource Centre is the hub of our intelligent marketing approach. It pulls together a library of information from the finest minds of the Data and Marketing Association (DMA) – and comes together with the IDM’s research and supporting course materials.

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Richard Robinson, Chairman, IDM B2B Council

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.

Presented by Richard Robinson

Knowledge & Network: The Power of Gen C

Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.

Presented by Richard Hartigan, Industry Manager, Technology, Google

Knowledge and Network: Winning with Creative Data: The Economist: Q and A

Mark Cripps, EVP Brand and Digital at The Economist and Geoff Copps, Head of Research at IPG Mediabrands UK discussed content and acquisition. The event was chaired by Steve Kemish, Managing Partner at Junction Agency.

Presented by Steve Kemish, Managing Partner at Junction Agency leads Questions and Answers.

Knowledge and Network: Winning with Creative Data: The Economist: Mark Cripps

Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data analysis, customer profiling and media planning with The Economist's unique, much-admired (and somewhat provocative) content to arrive at the subscription sweet spot.

Presented by Mark Cripps

Knowledge & Network: Winning with Creative Data: The Economist

Mark was joined by Geoff Copps, Head of Research at IPG Mediabrands UK, who demonstrated how being a data-driven agency in the 21st century demanded creative thinking to unlock precious customer insight from data, in order to target with precision.

Presented by Geoff Copps

Knowledge and Network: Do your customers trust you? Q&A

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.;

Presented by Q&A with Hans Kristian Bryn, Partner, Deloitte, Richie Evans, Privacy Team Manager, Deloitte and Iain Bourne, Group Manager, Policy Delivery, ICO

Knowledge & Network: Do your customers trust you?

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.

Presented by Richie Evans, Deloitte

IDM Annual Lecture 2015: The Marketing Department of the Future

Amanda Rendle, M IDM, HSBC’s Global Head of Marketing, Commercial Banking and Global Banking and Markets presents The Marketing Department of the Future at the IDM Annual Lecture on 16 April 2015.

Presented by Amanda Rendle, M IDM, HSBC’s Global Head of Marketing

Knowledge & Network: Panel debate

Richard Hartigan and Ian Miller are joined by Nick Broomfield, Director, The Customer Framework & Chair, IDM Digital Marketing Council; Zoe Sands, Head of Digital EMEA, Juniper Networks and Emma Inston, Sales Director, Blinkbox to answer questions from the floor.

Presented by Panel debate

IDM Knowledge and Network: Go for Growth - Chris Gentle

Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for growth - How UK big businesses are planning to increase investment.

Presented by Chris Gentle

Knowledge & Network: Digital Sizzle (summary)

Nick Broomfield, Chair of the IDM Digital Council and Director, The Customer Framework summarises our Knowledge & Network event in three and a half minutes.

Presented by

Knowledge & Network: digital trends to watch in 2014 - Panel debate

Panel debate: reflections and forecasts for 2014; Omaid Hiwaizi, Chief Strategy Officer, Geometry Global UK; Richard Hartigan, Industry Manager - Technology, Google; Zoe Sands, Head of Digital EMEA, Juniper Network; David Balko, Brand Director at Tribal Worldwide; Murgo Ross, Head of Solution Design at Lateral Group

Presented by

IDM Annual Lecture 2013: Success Reimagined

On November 13 at the Emirates Stadium, Dave Coplin, Chief Envisioning Officer at Microsoft UK explored how forward-thinking businesses have made deep-seated changes to the way their organisations work, and have achieved greatness as a result.

Presented by

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