Richard Robinson, Chairman, IDM B2B Council

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.

Presented by Richard Robinson

Knowledge & Network: The Power of Gen C

Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.

Presented by Richard Hartigan, Industry Manager, Technology, Google

Knowledge and Network: Winning with Creative Data: The Economist: Q and A

Mark Cripps, EVP Brand and Digital at The Economist and Geoff Copps, Head of Research at IPG Mediabrands UK discussed content and acquisition. The event was chaired by Steve Kemish, Managing Partner at Junction Agency.

Presented by Steve Kemish, Managing Partner at Junction Agency leads Questions and Answers.

Knowledge and Network: Winning with Creative Data: The Economist: Mark Cripps

Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data analysis, customer profiling and media planning with The Economist's unique, much-admired (and somewhat provocative) content to arrive at the subscription sweet spot.

Presented by Mark Cripps

Knowledge & Network: Winning with Creative Data: The Economist

Mark was joined by Geoff Copps, Head of Research at IPG Mediabrands UK, who demonstrated how being a data-driven agency in the 21st century demanded creative thinking to unlock precious customer insight from data, in order to target with precision.

Presented by Geoff Copps

Knowledge and Network: Do your customers trust you? Q&A

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.;

Presented by Q&A with Hans Kristian Bryn, Partner, Deloitte, Richie Evans, Privacy Team Manager, Deloitte and Iain Bourne, Group Manager, Policy Delivery, ICO

Knowledge & Network: Do your customers trust you?

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.

Presented by Richie Evans, Deloitte

IDM Annual Lecture 2015: The Marketing Department of the Future

Amanda Rendle, M IDM, HSBC’s Global Head of Marketing, Commercial Banking and Global Banking and Markets presents The Marketing Department of the Future at the IDM Annual Lecture on 16 April 2015.

Presented by Amanda Rendle, M IDM, HSBC’s Global Head of Marketing

Knowledge & Network: Panel debate

Richard Hartigan and Ian Miller are joined by Nick Broomfield, Director, The Customer Framework & Chair, IDM Digital Marketing Council; Zoe Sands, Head of Digital EMEA, Juniper Networks and Emma Inston, Sales Director, Blinkbox to answer questions from the floor.

Presented by Panel debate

IDM Knowledge and Network: Go for Growth - Chris Gentle

Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for growth - How UK big businesses are planning to increase investment.

Presented by Chris Gentle

Knowledge & Network: Digital Sizzle (summary)

Nick Broomfield, Chair of the IDM Digital Council and Director, The Customer Framework summarises our Knowledge & Network event in three and a half minutes.

Presented by

Knowledge & Network: digital trends to watch in 2014 - Panel debate

Panel debate: reflections and forecasts for 2014; Omaid Hiwaizi, Chief Strategy Officer, Geometry Global UK; Richard Hartigan, Industry Manager - Technology, Google; Zoe Sands, Head of Digital EMEA, Juniper Network; David Balko, Brand Director at Tribal Worldwide; Murgo Ross, Head of Solution Design at Lateral Group

Presented by

IDM Annual Lecture 2013: Success Reimagined

On November 13 at the Emirates Stadium, Dave Coplin, Chief Envisioning Officer at Microsoft UK explored how forward-thinking businesses have made deep-seated changes to the way their organisations work, and have achieved greatness as a result.

Presented by

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