Knowledge and Network: Winning with Creative Data: The Economist: Mark Cripps

Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data analysis, customer profiling and media planning with The Economist's unique, much-admired (and somewhat provocative) content to arrive at the subscription sweet spot.

Presented by Mark Cripps

Knowledge & Network: Winning with Creative Data: The Economist

Mark was joined by Geoff Copps, Head of Research at IPG Mediabrands UK, who demonstrated how being a data-driven agency in the 21st century demanded creative thinking to unlock precious customer insight from data, in order to target with precision.

Presented by Geoff Copps

Knowledge and Network: Do your customers trust you? Q&A

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.;

Presented by Q&A with Hans Kristian Bryn, Partner, Deloitte, Richie Evans, Privacy Team Manager, Deloitte and Iain Bourne, Group Manager, Policy Delivery, ICO

Knowledge & Network: Do your customers trust you?

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.

Presented by Richie Evans, Deloitte

Contact Us
X