Blogs
Read what's trending in digital, direct and data marketing, by those who are doing it.
Read what's trending in digital, direct and data marketing, by those who are doing it.
Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.
Presented by Richard Hartigan, Industry Manager, Technology, Google
What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead.
Presented by Ian Miller, CEO, Crafted
Mark Cripps, EVP Brand and Digital at The Economist and Geoff Copps, Head of Research at IPG Mediabrands UK discussed content and acquisition. The event was chaired by Steve Kemish, Managing Partner at Junction Agency.
Presented by Steve Kemish, Managing Partner at Junction Agency leads Questions and Answers.
Andrew Day, Business Intelligence Director, News UK.
Presented by Andrew Day
Aimee McIntosh, CRM Marketing Manager, Guardian News and Media and Jim Maddock, CRM Marketing Manager, Guardian News and Media
Presented by Aimee McIntosh and Jim Maddock
Laura Scarlett, Programme Director, National Trust
Presented by Laura Scarlett
Presented by David Reed
BY MIKE O'BRIEN | CEO , JAM PARTNERSHIP |
Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data analysis, customer profiling and media planning with The Economist's unique, much-admired (and somewhat provocative) content to arrive at the subscription sweet spot.
Presented by Mark Cripps
Mark was joined by Geoff Copps, Head of Research at IPG Mediabrands UK, who demonstrated how being a data-driven agency in the 21st century demanded creative thinking to unlock precious customer insight from data, in order to target with precision.
Presented by Geoff Copps
According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.
Presented by Hans Kristian
According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.;
Presented by Q&A with Hans Kristian Bryn, Partner, Deloitte, Richie Evans, Privacy Team Manager, Deloitte and Iain Bourne, Group Manager, Policy Delivery, ICO
According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.
Presented by Richie Evans, Deloitte
Amanda Rendle, M IDM, HSBC’s Global Head of Marketing, Commercial Banking and Global Banking and Markets presents The Marketing Department of the Future at the IDM Annual Lecture on 16 April 2015.
Presented by Amanda Rendle, M IDM, HSBC’s Global Head of Marketing
Richard Hartigan and Ian Miller are joined by Nick Broomfield, Director, The Customer Framework & Chair, IDM Digital Marketing Council; Zoe Sands, Head of Digital EMEA, Juniper Networks and Emma Inston, Sales Director, Blinkbox to answer questions from the floor.
Presented by Panel debate
Rory Sutherland discussing the System One Business.]
Presented by Rory Sutherland
Ed Ballard, Technology Strategist, RAPP Winner of the Data IQ Talent Award, ‘Data is the new creative’ in 2014
Presented by Ed Ballard
Oliver Betts, Data Planning, TMW. Winner of the Data IQ Talent Award, ‘Data is the new creative’ in 2013.
Presented by
Elly Cockcroft, Head of Marketing, Marylebone Cricket Club. Winner of the Data IQ Talent Award, ‘Data Professional (client)’ in 2014.
Presented by
Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital Strategist, Pancentric.
Presented by Nick Broomfield, Hannah Bodley, Sibbs Singh
Full video presentation of Paul Flatters, Chief Executive and Founder, Trajectory Partnership, 29 April 2014, Deloitte Auditorium: Marketing to the post-recession consumer.
Presented by Paul Flatters
Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for growth - How UK big businesses are planning to increase investment.
Presented by Chris Gentle
Nick Broomfield, Chair of the IDM Digital Council and Director, The Customer Framework summarises our Knowledge & Network event in three and a half minutes.
Presented by
Full video presentation of Mark Lainas, Head of Digital, Ogilvy & Mather London
Presented by
Full video presentation of Richard Robinson, Director, Google plus Q&A panel session
Presented by
An audience with Edwina Dunn Hon F IDM.
Presented by Edwina Dunn Hon F IDM
Zoe Sands, Head of Digital EMEA, Juniper Networks discusses digital trends to watch in 2014.
Presented by
Sarah Evans Dip IDM, Head of Online Creative & User Experience, Telefonica UK Ltd (Chair) discusses digital trends to watch in 2014.
Presented by
Richard Hartigan M IDM, Industry Manager - Technology, Google discusses the digital trends to watch in 2014.
Presented by
Panel debate: reflections and forecasts for 2014; Omaid Hiwaizi, Chief Strategy Officer, Geometry Global UK; Richard Hartigan, Industry Manager - Technology, Google; Zoe Sands, Head of Digital EMEA, Juniper Network; David Balko, Brand Director at Tribal Worldwide; Murgo Ross, Head of Solution Design at Lateral Group
Presented by
Omaid Hiwaizi, Chief Strategy Officer, Geometry Global UK discusses digital trends to watch in 2014.
Presented by
Murdo Ross, Head of Solution Design discusses digital trends to watch in 2014.
Presented by
David Balko, Brand Director, Tribal Worldwide discusses digital trends to watch in 2014.
Presented by
The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital Council shared their thoughts.
Presented by
Anne Gowan Dip DM, F IDM Head of Direct, Guardian News and Media Lucy Staves, Head of Acquisitions, Guardian News and Media.
Presented by
Marc Michaels Dip IDM, F IDM discusses data insights.
Presented by
On November 13 at the Emirates Stadium, Dave Coplin, Chief Envisioning Officer at Microsoft UK explored how forward-thinking businesses have made deep-seated changes to the way their organisations work, and have achieved greatness as a result.
Presented by