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Senior Direct Marketing practitioner, specialising in subscriber and member retention, customer loyalty and cross-selling. Over 25 years of experience at Guardian News & Media, The Folio Society, De Agostini, International Masters Publishers, Book Club Associates. Freelance clients include Dennis Publishing and The IDM.
Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.
The IDM is leading the ‘do revolution’
What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.
Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.