Rachel Whitter

Institute of Data & Marketing | Email Channel Manager

I am currently working for the IDM, I've been a judge for the DMA Awards and I am a member of the DMA Email Council.

I enjoy sharing the challenges and successes of life in email, recently being a panel member at the Reality Bites, Email and Automation Conference, and I will be on the panel at the Advanced Email Conference in November.

As Channel Manager at the RSPB my world is filled with driving increased engagement and long term relationships. For me, the key priorities in driving email success forward are personalisation and relevance. I am responsible for best practice, compliance, deliverability, campaign strategy and our long term strategy.

The RSPB is the country's largest nature conservation charity, inspiring everyone to give nature a home. Together with our partners, we protect threatened birds and wildlife so that our towns, coast and countryside will once again teem with life.

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