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Content Marketing


The IDM Professional Certificate in Content Marketing
A recognised qualification, equivalent to QCF level 5, designed and delivered by industry-leaders.

For all levels from junior practitioner to business leader, the course comprehensively covers the principles and value of content marketing across industries.

You can choose the 2-day intensive face-to face course or study online at times to suit your busy schedule. To gain the professional qualification, you will also complete two 1-hour online exams.
 
Content Marketing: The Complete Guide 
2 days' face-to-face tuition on all aspects of content marketing, with an upgrade option to the IDM Professional Certificate.

Content Marketing Strategy
A 1-day face-to-face course that focuses on setting a content strategy framework to maximise ROI.

Influencer Marketing
For anyone with responsibiliy for digital marketing, social media and PR, this 1-day face-to-face course covers how to identify influencers for your brand as well as best practice and legal guidelines. 

IDM Professional Certificate in Content Marketing

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

IDM Professional Certificate in Content Marketing

Content Marketing: The Complete Guide

Develop your marketing skills to build a content marketing approach in your marketing plan. Learn how to develop content strategy to help you engage with your customers, improve results and increase ROI.

Content Marketing: The Complete Guide

Content Marketing Strategy

This course will provide a comprehensive understanding of the components that make up a content strategy and the importance of creating a framework

Content Marketing Strategy

Influencer Marketing

Influence is power…..Learn why influencers are so important for modern brands, how to implement an effective influencer marketing strategy, and ultimately, how to harness the power of influencer marketing.

Influencer Marketing


Copywriting for Digital Platforms


The IDM Award in Digital Copywriting
Suitable for all levels of digital content writer, 2-days' intensive face-to face teaching and 1 assignment lead to a professional qualification equivalent to QCF level 4.

Copywriting for Digital
A 2-day intensive face-to-face course for marketers or managers with responsibility for writing, editing or repurposing digital copy for websites, email campaigns, social media and blogs.

Copywriting for Social Media and Blogs
A 1-day face-to-face course focusing on social media and blogs, with an  option to upgrade to Copywriting for Digital or the IDM Award in Digital Copywriting. 

Writing for Content Marketing
A 1-day workshop to help digital copywriters hone their skills and deliver content that attracts, persuades and converts customers.

IDM Award in Digital Copywriting

Become a professionally qualified Digital Copywriter and be recognised for copy that gets demonstrable results across all digital platforms, with the highly acclaimed IDM Award in Digital Copywriting

IDM Award in Digital Copywriting

Copywriting for Digital

Learn the techniques to grab attention, drive traffic, convert sales, inspire loyalty and enhance reputations on this top-selling digital copywriting course

Copywriting for Digital

Copywriting for Social Media and Blogs

Attend this best-selling copywriting course and create compelling social media copy and blogs that engage, encourage shares, drive conversation and prompt action

Copywriting for Social Media and Blogs

Writing for Content Marketing

This workshop provides training aimed at those tasked with writing digital content for their brand or organisation, whether it be for their website, blog, mobile, email, social media or any other digital platform.

Writing for Content Marketing

Talk to a training consultant today

To speak to one of our training consultants about your training or career options, please contact ask@theidm.com or call +44 208 614 0255.
 

Innovate YOU

Prepare yourself for an era of exponential change. With billions being invested in systems designed to model and persistently deliver optimal marketing campaigns across all channels and customer contact points, the question you need to ask yourself, as a marketing or data professional, is…

Where do I fit in?

Our qualifications and courses are designed to support personal innovation at every point in your career.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Solid, practical and varied training. All sessions delivered to a really high standard. I feel much more equipped with the necessary skills within the market place – would definitely recommend!

Claire Robinson,
Digital Marketing and Insights Manager, Vodafone

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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