Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns. Understand how to improve results, ROI and increase customer interactions.
Led by IDM experts who are industry-leading in the fields of content marketing and digital copywriting, you will learn to develop a content marketing strategy that:
- Drives engagement and ROI
- Suggests techniques for audience identification and segmentation
- Sets a clear approach to testing and KPIs in order to facilitate measurement and optimisation of campaigns
Take charge of your content marketing by choosing to take a 2-day Professional Certificate in Content Marketing, and graduate with a level 5 qualification, or 1 or 2-day training courses to skill up in a specific area, from strategy to copywriting for content.