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Innovate Your Content Marketing

Content marketing is one of the most effective ways to drive customer engagement, but how do you decide what types of content to produce and what platforms should you use to distribute it?

Our industry experts are here to help. IDM courses are all developed and taught by industry-leading practitioners to ensure you get the most up to date and actionable insights, enabling you to develop and implement an effective content marketing strategy.

Choosing your course is as easy as 1 - 2 - 3

1. Decide what you want to get out of the course

The course you choose should be determined by your objectives: Do you want to know more about how to write content that’s interesting and relevant to your customers? Or are you more interested in how to develop a content marketing framework?

2. Decide whether to do a course or qualification

Learn to build an integrated content marketing strategy with our accredited professional qualification in content marketing, equivalent to a QCF Level 5, and gain honorifics to add to your CV and LinkedIn profile. Or choose a specific area of content marketing on which to focus with one of our short training courses.

3. Decide when you want to do your course

We run our courses and qualifications throughout the year so when selecting your course below don’t worry if you can’t make the next date, contact us to see when we’ll be running the course again.

Get Qualified in Content Marketing

Available with the option of face-to-face classroom delivery at our training suites in Central London or online delivery so you can take it at your own pace.  

IDM Professional Certificate in Content Marketing

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

IDM Professional Certificate in Content Marketing

Content Marketing Training Courses

All short courses take place at our training suites in Central London. 

Content Marketing: The Complete Guide

Develop your marketing skills to build a content marketing approach in your marketing plan. Learn how to develop content strategy to help you engage with your customers, improve results and increase ROI.

Content Marketing: The Complete Guide

Content Marketing Strategy

This course will provide a comprehensive understanding of the components that make up a content strategy and the importance of creating a framework

Content Marketing Strategy

Writing for Content Marketing

This workshop provides training aimed at those tasked with writing digital content for their brand or organisation, whether it be for their website, blog, mobile, email, social media or any other digital platform.

Writing for Content Marketing

Influencer Marketing

Influence is power…..but how to understand the power of Influence! How to implement an effective Influencer Marketing Strategy Why are Influencers so important for brands today and how to implement an effective Influencer strategy

Influencer Marketing

We'd love to hear from you

If you'd like to speak to one of our training advisors to discuss your options further, please contact or call +44 (0)20 8614 0277


Innovate YOU

Prepare yourself for an era of exponential change. With billions being invested in systems designed to model and persistently deliver optimal marketing campaigns across all channels and customer contact points, the question you need to ask yourself, as a marketing or data professional, is…

Where do I fit in?

Our qualifications and courses are designed to support personal innovation at every point in your career.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Solid, practical and varied training. All sessions delivered to a really high standard. I feel much more equipped with the necessary skills within the market place – would definitely recommend!

Claire Robinson,
Digital Marketing and Insights Manager, Vodafone

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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