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Innovate Your Content Marketing

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns. Understand how to improve results, ROI and increase customer interactions.

Led by IDM experts who are industry-leading in the fields of content marketing and digital copywriting, you will learn to develop a content marketing strategy that:
 
  • Drives engagement and ROI
  • Suggests techniques for audience identification and segmentation
  • Sets a clear approach to testing and KPIs in order to facilitate measurement and optimisation of campaigns

Take charge of your content marketing by choosing to take a 2-day Professional Certificate in Content Marketing, and graduate with a level 5 qualification, or 1 or 2-day training courses to skill up in a specific area, from strategy to copywriting for content.

Get Qualified in Content Marketing

Available with the option of face-to-face classroom delivery at our training suites in Central London or online delivery so you can take it at your own pace.  

IDM Professional Certificate in Content Marketing

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

IDM Professional Certificate in Content Marketing

Content Marketing Training Courses

All short courses take place at our training suites in Central London. 

Content Marketing: The Complete Guide

Develop your marketing skills to build a content marketing approach in your marketing plan. Learn how to develop content strategy to help you engage with your customers, improve results and increase ROI.

Content Marketing: The Complete Guide

Content Marketing Strategy

This course will provide a comprehensive understanding of the components that make up a content strategy and the importance of creating a framework

Content Marketing Strategy

Writing for Content Marketing

This workshop provides training aimed at those tasked with writing digital content for their brand or organisation, whether it be for their website, blog, mobile, email, social media or any other digital platform.

Writing for Content Marketing

Talk to a training consultant today

To speak to one of our training consultants today to discuss your corporate training or career options further, please contact corporate.training@theidm.com or call +44 208 614 0277.
 

Innovate YOU

Prepare yourself for an era of exponential change. With billions being invested in systems designed to model and persistently deliver optimal marketing campaigns across all channels and customer contact points, the question you need to ask yourself, as a marketing or data professional, is…

Where do I fit in?

Our qualifications and courses are designed to support personal innovation at every point in your career.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Solid, practical and varied training. All sessions delivered to a really high standard. I feel much more equipped with the necessary skills within the market place – would definitely recommend!

Claire Robinson,
Digital Marketing and Insights Manager, Vodafone

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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