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Whatever your experience level or specialism, there’s an IDM qualification to advance your knowledge and confirm your experience
Choose your course from a portfolio that covers every important topic in today's digital, data and direct marketing, from foundation level to advanced
The GDPR will affect your business. Find out how your marketing will change and plan to adapt with our full GDPR portfolio
We exceed rigorous standards, teach only best practice and have a strict selection process for the direct, digital and data training consultants
Creating an effective marketing organisation is about more than just the skills in your team
To help bridge your marketing skills gaps, we can personalise and manage a marketing training programme that will address your precise needs
Whether it’s networking, discounts on training, free events or marketing resources, you can’t do without IDM membership
There’s an IDM membership grade for all levels of experience, so you can start doing more at any stage in your career
Hear from leading marketers, as the deliver up-to-the-moment briefings and case studies on the topics that matter to today’s profession
Enrich your knowledge and learn something new – if you couldn’t be at an event, the next best thing is here
Learn from the experts and enrich your knowledge with one of our upcoming masterclasses.
The hub where direct and digital marketing doers share thought-leadership, revelation, advice and what the future holds
If you’re bright, savvy and think a career in marketing is for you, then the IDM can give you the knowledge, the contacts and the hands-on the experience
From professional accreditation of your marketing modules, to student schemes, there’s a wealth of IDM initiatives, on campus and off, to give your university the edge when it comes to getting graduates into marketing jobs
Whatever your experience level or specialism, there's an IDM qualification to advance your knowledge and confirm your expertise
Keep up to date with latest marketing best practice, techniques and opinion via our knowledge bank of videos, blogs, articles and more
In this age of interactive, integrated and internet marketing, today’s professional needs a steady supply of trusted, salient insight. The IDM provides market and marketing intelligence that is highly practice-oriented and peer-refereed.
Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.
What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.
Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.
What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.
This course provides a very detailed understanding of how data should be used and assessed, not only in email marketing but in the wider marketing mix.
Ronak Patel, Digital Strategist, DraftFCB London
Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business
Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer