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Whatever your experience level or specialism, there’s an IDM qualification to advance your knowledge and confirm your experience
Choose your course from a portfolio that covers every important topic in today's digital, data and direct marketing, from foundation level to advanced
The GDPR will affect your business. Find out how your marketing will change and plan to adapt with our full GDPR portfolio
We exceed rigorous standards, teach only best practice and have a strict selection process for the direct, digital and data training consultants
Creating an effective marketing organisation is about more than just the skills in your team
To help bridge your marketing skills gaps, we can personalise and manage a marketing training programme that will address your precise needs
Whether it’s networking, discounts on training, free events or marketing resources, you can’t do without IDM membership
There’s an IDM membership grade for all levels of experience, so you can start doing more at any stage in your career
Hear from leading marketers, as the deliver up-to-the-moment briefings and case studies on the topics that matter to today’s profession
Enrich your knowledge and learn something new – if you couldn’t be at an event, the next best thing is here
Learn from the experts and enrich your knowledge with one of our upcoming masterclasses.
The hub where direct and digital marketing doers share thought-leadership, revelation, advice and what the future holds
If you’re bright, savvy and think a career in marketing is for you, then the IDM can give you the knowledge, the contacts and the hands-on the experience
From professional accreditation of your marketing modules, to student schemes, there’s a wealth of IDM initiatives, on campus and off, to give your university the edge when it comes to getting graduates into marketing jobs
Whatever your experience level or specialism, there's an IDM qualification to advance your knowledge and confirm your expertise
The DMA guides offer you a practical platform on which to build your one-to-one marketing success.
in thissection
Advertising mail is continually evolving, finding ever-more innovative ways to integrate with the latest digital tech. But every marketer is fully aware of the issues arising when ad mail hits the doormats of people who don't want to receive it.(Access for Members only)
Data fuels everything that we, as one-to-one marketers, do. Access to consumers' data is a privilege and not a right, so it's crucial to earn the trust necessary to give people confidence in the value of the data exchange.(Access for Members only)
Social networks allow people and businesses to engage with large numbers or people with an immediacy and frequency that traditional media cannot provide. This is our guide to using it.(Access for Members only)
The A-Z of door drops. Everything you need to know in order to plan, design, execute and deliver a door drop campaign.(Access for Members only)
Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.(Access for Members only)
Inserts are one of the most powerful one-to-one marketing options available – combining the creative power of advertising mail with the reach and low cost of press.(Access for Members only)
We all know that mobile and tablet are the most personal devices for contacting people. Getting it right can produce a mutually beneficial relationship between company and consumer; getting it wrong could lose a customer for life.(Access for Members only)
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a personal medium the need to get it right could not be more important.(Access for Members only)
Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.
What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.
Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.
What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.
Was a great and inspiring course. Really helpful to bring me up to speed on the latest developments in the search engine marketing arena. Would definitely recommend this course
Sonya Stephens, Manager, Credit Card Marketing, Virgin Atlantic
Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business
Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer