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The following guides were devised by numerous authoritative sources and industry experts. They give you a gateway to understanding how to do one-to-one marketing the right way - for every channel and every sector - to put your customer first and drive your business growth.

DMA Advertising Mail Guide

Advertising mail is continually evolving, finding ever-more innovative ways to integrate with the latest digital tech. But every marketer is fully aware of the issues arising when ad mail hits the doormats of people who don't want to receive it.
(Access for Members only)

DMA Data Guide

Data fuels everything that we, as one-to-one marketers, do. Access to consumers' data is a privilege and not a right, so it's crucial to earn the trust necessary to give people confidence in the value of the data exchange.
(Access for Members only)

DMA Social Media Guide

Social networks allow people and businesses to engage with large numbers or people with an immediacy and frequency that traditional media cannot provide. This is our guide to using it.
(Access for Members only)

DMA Door Drop Guide

The A-Z of door drops. Everything you need to know in order to plan, design, execute and deliver a door drop campaign.
(Access for Members only)

DMA Email Guide

Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.
(Access for Members only)

DMA Inserts Guide

Inserts are one of the most powerful one-to-one marketing options available – combining the creative power of advertising mail with the reach and low cost of press.
(Access for Members only)

DMA Mobile Guide

We all know that mobile and tablet are the most personal devices for contacting people. Getting it right can produce a mutually beneficial relationship between company and consumer; getting it wrong could lose a customer for life.
(Access for Members only)

DMA Telemarketing Guide

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a personal medium the need to get it right could not be more important.
(Access for Members only)

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The IDM B2B programme has been critical in my own personal development and the development of LINAK UK LTD. It has given me a real insight into business critical areas we as a company need to focus on in order not only to discover who we are, where we are...

Louise Eales PG Dip IDM B2B,
Marketing Manager, Linak UK

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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