Close

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

DMA Data Guide

Published
Data fuels everything that we, as one-to-one marketers, do. Access to consumers' data is a privilege and not a right, so it's crucial to earn the trust necessary to give people confidence in the value of the data exchange.

The IDM offers a range of qualifications and short courses to help you do more. The following courses include Data:
IDM Professional Diploma in Direct Marketing
IDM Professional Diploma in Direct and Digital Marketing
Award in Data managment
Award in Data Protection
Data Analytics for Marketers
Data Driven Marketing
Data Protection for Marketers
Data: Big Data for Marketers
Database Marketing: Essentials
Google Analytics: Advanced
Google Analytics: An Introduction
Google Analytics: the Complete Guide

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

I learnt so much in one day that I'll take back to my role to make myself more efficient and strategic.

Katie Baxter,
i-to-i TEFL

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

X
share on