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DMA Email Guide

Published
Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.

The IDM offers a range of qualifications and short courses to help you do more. The following courses include Email:
IDM Professional Diploma in Direct Marketing
IDM Professional Diploma in Direct and Digital Marketing
IDM Certificate in Email Marketing
Copywriting for Web and Email
Email Marketing: Strategy
Email Marketing: Tactics
Email Marketing: Strategy and Tactics

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

It has opened my eyes in how to construct not only my writing but also my way of approaching it.

Emily Johnson,
Marketing Executive, Mash Media

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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