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DMA Inserts Guide

Published
Inserts are one of the most powerful one-to-one marketing options available – combining the creative power of advertising mail with the reach and low cost of press.

The IDM offers a range of qualifications and short courses to help you do more. Devised and delivered by real-life marketers, choose a short course for an instant boost or an in-depth qualification to prove you’re the industry standard.
To view our portfolio click here.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

This course provides a very detailed understanding of how data should be used and assessed, not only in email marketing but in the wider marketing mix.

Ronak Patel,
Digital Strategist, DraftFCB London

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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