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DMA Social Media Guide

Published
Social networks allow people and businesses to engage with large numbers or people with an immediacy and frequency that traditional media cannot provide. This is our guide to using it.

The IDM offers a range of qualifications and short courses to help you do more. The following courses include social media: 
IDM Professional Diploma in Direct Marketing
IDM Professional Diploma in Direct and Digital Marketing
IDM Professional Certificate in Social Media
Copywriting for Social Media and Blogs
Social Media: Strategy
Social Media: Strategy, Tools and Tactics
Social Media: Tools and Tactics

Social Selling

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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