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Companies are still under-investing in Email

Companies are still under-investing in Email

by Steve Kemish | , |

This is a stat from the annual Econsultancy & Adestra 2017 Email Marketing Industry Census published last week. This extensive report talks about metrics, automation, personalisation, segmentation and of course GDPR.

Far from being old, forgotten and outdated, email marketing continues to go from strength to strength. Global volumes are predicted to grow beyond 2020 and with estimates of £29bn of revenue via this channel, it certainly isn’t one to ignore as part of your marketing arsenal.

Factor in the spectrum of new opportunities that marketing automation (email marketing on steroids) and advances in data science, machine learning and big data offer and then we have a whole new playing field.

Whatever your business, email gives you a central thread of communication – it neatly binds other channels, be those digital, traditional or both. Best practice means harnessing the myriad of tools, techniques and technology in the right balance to deliver both awareness and commercial return from this well-established channel.

At the IDM we are passionate about helping businesses like yours better understand and skill your team to make the most of all marketing channels. Email is still one of our most popular courses both training and qualification, showing no signs of stopping just yet.

Alongside the IDMs offering, you may also be interested in coming along to Reality Bite’s Email & Marketing Automation event in London on May 18th. Alongside my chairing the event as the IDM editor-in-chief of email marketing, I’m delighted to be working with a number of experts who contributed to this report, Riaz Kanani, Dave Littlechild and Adestra themselves. Amongst the long list of speakers is the new chair of the DMA Group Board, Mark Runacus and fellow IDM tutor, Rosemary Smith.

Why not find out how you can build a results strategy by understanding how your email activity is performing and impacting on business objectives and bag yourself a special DMA & IDM members discount of 33%!

Bag yourself a place here (Don’t forget to use code: “IDMDMA33” at checkout)

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