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Stay ahead of your competition with the latest marketing insight

Stay ahead of your competition with the latest marketing insight

by Dale Archer F IDM | Head of Marketing, The IDM |
One of the biggest talking points in the digital marketing industry for the past few years has been the General Data Protection Regulation (GDPR). When it first became apparent that the UK’s data protection law would be changing, marketers reacted in a number of ways. The most common approaches were to completely ignore the oncoming developments, or merely panic.

The fact is that marketers who took the time to research, learn and develop their skill set around the changes are the ones who are likely to see the least amount of upset to their operation. And this is true for all marketing industry developments – continuous education and improvement is the key to success and staying ahead of the competition.

How we can help

The IDM is Europe’s leading training and qualifications organisation for the digital, direct, and data-driven marketing profession. Over the past 25 years, we’ve trained more than 70,000 students across 28 countries and helped them become the best marketers they can be. 

We know that in the ever-changing digital marketing realm, the most successful marketers require frequent upgrade to their skill sets, knowledge, and practices. So, to ensure that we help the ‘doers’ achieve their personal and professional goals, we offer a vast array of qualifications and courses for the modern marketer.

From short courses from digital copywriting and data management, to comprehensive professional qualifications, we have everything needed for digital marketers to expand their understanding of new channels, techniques, and technology, and empower themselves for success.

Previous students

Our courses have helped people enter into the digital marketing industry, perform better at their roles, achieve the promotion they were striving for, and stay ahead of their competition. Here’s what some previous students had to say about their experience…

  • “My IDM qualification rubber stamps my digital skills in a formal respect”
  • “I now have a qualification to match my experience, and as it is an IDM qualification, I feel this gives weight and authenticity to my views and actions”
  • “I have achieved certification in my field of marketing that is both locally and globally recognised”

What makes the IDM different?

Due to the ever-changing nature of the digital marketing industry, we knew that offering students a theoretical understanding of techniques and strategies would not be enough. So, we opted for the ‘doers teaching doers’ approach. This means that all courses we offer will be taught by current marketers with proven track records of success in their industries.

These individuals will have shown themselves to be doers and will be able to provide real-world experience and new skills which students can apply from day one of their course.

Ready to take the next step with the IDM and become part of the DO revolution? Check out our Professional Diploma in Digital Marketing, the qualification most likely to earn the immediate respect of your colleagues or next employer.
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Couldn’t recommend the IDM more. Lots of topics covered in a short space of time. But none of it felt rushed. I will be going back to work feeling much more confident and excited to put what I’ve learned into practice.

Rachel Maddox,

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