As an avid writer, editor and published author, Ali helps businesses develop their content marketing. Working on a one-to-one level with businesses, she believes the key to content is empathising with audiences. With this knowledge, she creates personalised experiences with her B2B and B2C content. Known to her colleagues as "Content Queen"& "Boss of Words", Ali believes content marketing has only just begun developing a true human to human connection. She is currently working with WOW Analytics to strengthen the sales & marketing content pipeline.