Greta Paa-Kerner is a business practitioner with 20+ years of marketing experience. Her comprehensive career spans all aspects of marketing from strategy to implementation, B2B to B2C, online to offline and start-up to Fortune 100 companies.
She is a tutor at the Institute of Direct & Digital Marketing (IDM) and specialises in digital strategy, digital marketing communications, and affiliate marketing. She is also a senior lecturer in higher education and a course director for the Chartered Institute of Marketing.
In addition, Greta works as an independent consultant through her company, Ganduxer Ltd. Working with agencies, small companies and multi-nationals, she helps organisations turn their ideas into action.
Previously, Greta was the Managing Director of European Operations and Global Head of Marketing for an affiliate marketing agency.
Greta Paa-Kerner also is a tutor specialising in digital and affiliate marketing at the IDM as well as an independent marketing consultant through Ganduxer Consulting.