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Mike Berry

Mike Berry

Mike’s extensive career in direct and digital marketing spans both client and agency roles at the likes of P&G, EHS Brann and Wunderman. He launched his own agency in 2002 and is now an independent digital marketing consultant working across B2B, B2C, public and charity sectors. Over the years he has worked with such brands as Nestle, BT, Ford, Legal & General, Land Rover, Prudential, Savoy Group, Nokia, Shell and the COI, and is the author of The New Integrated Direct Marketing. He also lectures on the IDM Diploma in Digital Marketing.

Read Mike Berry's other marketing blogs

Great day - lots of new ideas and confidence in marketing. A good overview of high level eCRM strategy. Great insight into planning and implementing email campaigns and then using the data

Alice Stuart,
Head of Marketing and New Business, Capital Conferences

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